GLOBAL LOCATION-BASED SEARCH AND ADVERTISING MARKET 2012-2016
TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of location-based application-enabled mobile media.
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DESCRIPTION •
TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 49.49 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing use of locationbased application-enabled mobile media. The Global Location-based Search and Advertising market has also been witnessing the increasing adoption of locationbased advertising by certain notable global brands. However, the increasing concern about privacy could pose a challenge to the growth of this market.
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TechNavio's report, the Global Location-based Search and Advertising Market 20122016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA and the APAC regions; it also covers the Global Location-based Search and Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
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The key vendors dominating this market space are Foursquare Labs Inc. Jiepang API, Loopt Inc.
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The other vendors mentioned in the report are AdMoove, ATandTMobility, BhartiAirtelLtd., BLIPSystemsA/S, ChalkBoard Pte Ltd., FranceTelecomSA, MTNGroupLtd., NavteqCorp., Placecast, PoyntCorp., ProximusMobilityLLC, QypeGmbH, ScanbuyInc., ShopkickInc., Taganode, TaptuLtd., TeleCommunicationSystemsInc., Telemap Ltd., TeleNav Inc., TomTom Inc., VodafoneGroupPLC, xAD Inc., and Xtify Inc.
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KEY QUESTIONS ANSWERED IN THIS REPORT: •
What will the market size be in 2016 and what will the growth rate be?
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What are the key market trends?
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What is driving this market?
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What are the challenges to market growth?
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Who are the key vendors in this market space?
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What are the market opportunities and threats faced by the key vendors?
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What are the strengths and weaknesses of the key vendors?
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You can request one free hour of analyst time when you purchase this report. Details provided within the report.
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TABLE OF CONTENT •
1. Executive Summary
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2. Introduction
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3. Market Coverage
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Market Overview
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Product Offerings
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4. Market Landscape
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4.1 Market Size and Forecast
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4.2 Location-based Search and Advertising Ecosystem
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4.3 Function of Location-based Advertising Ecosystem
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4.4 Types of Location-based Advertising
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4.5 Location-based Search and Adverting Stakeholders
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4.6 Five Forces Analysis
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5. Geographical Segmentation
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6. Vendor Landscape
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Location-based Search and Advertising Providers
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7. Buying Criteria
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8. Market Growth Drivers
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9. Drivers and their Impact
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10. Market Challenges
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11. Impact of Drivers and Challenges
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12. Market Trends
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13. Key Vendor Analysis
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13.1 Foursquare Labs Inc.
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Business Overview
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Key Information
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SWOT Analysis
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13.2 Jiepang API
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Business Overview
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Key Information
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SWOT Analysis
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13.3 Loopt Inc.
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Business Overview
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Key Information
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SWOT Analysis
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13.4 AdMoove Inc.
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Business Overview
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Key Information
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SWOT Analysis
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14. Other Reports in this Series
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Exhibit 1: Global Location-based Search and Advertising Market 2012-2016 (US$ billion)
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Exhibit 2: Location-based Search and Advertising Ecosystem
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Exhibit 3: Function of Location-based Advertising Ecosystem
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Exhibit 4: Types of Location-based Search and Advertising Services
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Exhibit 5: Location-based Search and Advertising Stakeholders
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Exhibit 6: Location-based Search and Advertising Market by Geographical Segmentation 2012
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