BA (Hons) Fashion Art Direction
Volume 1. / 2018
Foreword This publication supports the inaugural showcase of work by graduating students from the Fashion Art Direction course that commenced in 2015/16. This showcase allows us the opportunity to share work produced by all levels of study. The programme for Fashion Art Direction aims to explore ideas that anticipate change, trend and lifestyle supporting the generation and development of visual fashion concepts and outputs. The images displayed highlight these aspects and show the potential for Fashion Art Direction as a key stakeholder within the fashion industry as well as other creative and socio-political contexts. Final year students have researched and investigated diverse themes ranging from happiness, positive relationship with food and the body to dystopian/ utopian societal concepts and fashion sustainability. These have been explored through a broad skill set spanning art direction, collaboration, curation, illustration, photography, moving image, styling and set design. The breadth of this work reflects currency with the changing landscape of how fashion is designed, communicated, consumed and extended. Lesley Raven
Programme Leader Cover photo: Sophie Hui Lin Walker Back photo: Beth Lewis
Chantal Barbour George Clark Shania Hackwell Sarah Kenda Gabriela Kravcenko Beth Lewis Connor McCumesky Hannah McNicholas Bianca Mesce Olivia Rose Sophie Hui Lin Walker Emily Woodward
Chantal Barbour Illustration, Styling and Set Design @chantal_illustrations chantal.barbour@hotmail.com
George Lewis Clark Graphic Design @Midnight.Current georgeclark059@gmail.com
Shania Hackwell Art Direction https://shania-hack.myportfolio.com shania-hack@hotmail.co.uk
Sarah Kenda Styling and Photography @blickmag saranandakenda@hotmail.com
Gabriela Kravcenko Styling and Creative Direction www.gabrielakravcenko.com gabrielakravcenko@hotmail.com
Beth Lewis Styling and Art Direction www.bethlewiiii.com bethlewis_@live.co.uk
Connor McCumesky Art Direction connormccumesky@yahoo.co.uk
Hannah McNicholas Styling and Image Making hannhmcnicholas@hotmail.com
Bianca Mesce Photography & Creative Direction @biancajademesce
Olivia Rose Illustration, Graphic Design, Image Making @oliviaillustrations oliviasouthern7@hotmail.com
Sophie Hui Lin Walker Concept Creation, Art Direction and Publication Design www.ricestudios.tumblr.com sosowalker@hotmail.com
Emily Woodward Costume Design, Styling and Film @emmydoesfashion emilyawoodward@hotmail.co.uk
Second year Throughout 2017/18, Level 5 students have undertaken a series of projects designed to engage with both industry and the relevance that Fashion Art Direction has in culture and society. Independently made publications were launched at the Whitworth Art Gallery, i-D magazine set a brief exploring the students’ relationship with the North of England, followed by a project exploring the impact of Brexit on fashion. Collaboration is also at the core with one project requiring students to source graduate collections from around the UK. This preceded a major Manchester School of Art fashion presentation produced by Level 5 Fashion Art Direction showcasing the work of L5 Fashion Design. The students are finishing the year with a Unit X exhibition at Manchester Art Gallery. Adam Murray
First year Current first year students have explored ways of working independently, collectively and collaboratively. The Guerrilla Fashion Show represents a collaborative project in which Fashion students designed and constructed garments and Fashion Art Direction produced and directed the finale show, marketing and documenting the whole process. The show took place in Manchester city centre, showing the ambition and confidence of our students to make a mark on the local environment during their studies. Lesley Raven
Photos: Natalie Fay
BA (Hons) Fashion Art Direction at Manchester School of Art is for those with creative vision. The course will honer your skills of communicating fashion concepts, trends, products and ideas through publication, exhibition, art direction and styling. Instagram @fad_mmu Course Team Lesley Raven (Programme Leader) Anze Ermenc Adam Murray Rebecca Neary Ella Marshall Manchester School of Art Based in the heart of Manchester, a vibrant and multicultural city, we are an innovator of art and design education in the UK, and are celebrating our 180th anniversary in 2018. As the second oldest design school in Britain, established to provide design training to the manufacturing industry, we offer undergraduate and postgraduate courses that are still very much in uenced by the specialist needs of industry to provide our students with the essential skills and knowledge for their chosen career. We place importance on experimentation and generating creative surprise. We have a playful yet serious approach to media, materials and processes. We are intellectually and academically challenging. We have mutual respect for each other’s disciplines and foster an art and design community within the school and the City. We are creative, unconventional and professional. www.art.mmu.ac.uk
@fad_mmu