Oliva: Contemporary Conscious Clothing Lookbook -- Ida Rustenberg Johnsen

Oliva

CONTEMPORARY CONSCIOUS CLOTHING

COLLECTION NO. 1

[oh Âˇ lee Âˇ va]

@olivacollections

Struktur Blazer in Stone / Storm Dress in Black / Sirkel Belt

Previous: Minimal Clutch Small and Large in Black / Minimal Tote in Black and Stone. Above: Struktur Blazer in Stone / Storm Dress in Black / Sirkel Belt / Volum Trainers in White

Struktur Blazer in Stone / Enkel Bodysuit in Black / Sirkel Belt / Vide Jeans in Blueish / Volum Trainers in White

INTRODUCING OLIVA

Oliva is a contemporary conscious clothing brand. All our products are sourced and produced as ethically and sustainably as possible. We aim for total transparency, so our customers always know what they are buying into. Oliva helps our customer make an informed decision when navigating the fashion world for the best options, for themselves, as well as the environment.

Our collections consist of timeless pieces with a modern, Scandinavian twist, designed to stay with you for seasons to come as they grow to be your go-to favourites. Our subranges Unik and Harmoni mimic this belief as it is something we value highly. Unik is our subrange of exclusive, one-time products made from scrap fabrics, and Harmoni is our home and lifestyle range to be launched soon. For all updates and content from the brand, and to learn more about our conscious mindset and our newest releases, please follow our Instagram @olivacollections. We hope you wish to join us on our journey.

Essensiell Shirt in White / Fasong Flares in Black

Previous: Volum Trainers in White / Komfort Wide Trousers in Beige Above: Komfort Co-Ord in Beige / Hygge Mug Large from the Harmoni Range coming soon.

Essensiell Shirt in White / Fasong Flares in Black

Storm Dress in Black / Sirkel Belt / Kontrast Mug from the Harmoni Range coming soon.

MÃ¸nster Bag in Black / Ballerina Sheer Top in Deep Wood

Oliva [oh

Âˇ lee Âˇ va]

@olivacollections

Turn static files into dynamic content formats.

Create a flipbook

Oliva: Contemporary Conscious Clothing Lookbook -- Ida Rustenberg Johnsen

Published on Apr 11, 2020

MMU_Fashion_Promotion

For this project I have created a brand called Oliva, which is a sustainable and conscious fashion brand focusing on minimal contemporary styles with a Scandinavian touch. The brand aims to create timeless pieces through taking classic items and bringing modern and sleek changes. This will allow the brand to produce collections rather than seasonal releases to allow for greater sustainability as the items can be worn year round meaning that there isn’t constantly more and more clothing being produced using up valuable resources. The focus on being sustainable and environmentally conscious derives from the issue brought about by fast fashion which has a negative impact on the environment as well as in societies where it is produced. By developing a conscious brand, I aim to combat these issues through collections being produced in limited quantities and only potentially being restocked if the demand is clear in order to minimise waste and end the practice of discarding stock that can't be sold.