1. Introduction

Support culture as an engine for a creative economy, attracting and retaining diverse residents, and public-private partnerships

This Study makes recommendations for business attraction and retention focusing on actionable policies and procedures that County and local partners can implement to help direct future development and business growth in a way that meets the County’s planning goals, budgetary constraints, and resident needs. The study proposes a menu of options for public-privatenon-profit partnership structures and collaboration opportunities to pool resources and capacity to achieve shared objectives.

This study provides opportunities to serve County objectives by creating jobs, attracting businesses, drawing additional visitation, and spending from people who live outside of the County, raising land values, and increasing the County’s tax base. The study of cultural arts in the County increases the potential for tangible and actionable opportunities to build capacity through creative collaboration. Integrated marketing, broader funding options, private/public partnerships, and shared service opportunities are just a few of the economic reasons for developing alliances across organizations and sectors.

Prince George’s County Planning Department

Promote Lifelong Learning:

Promoting cultural impact across broad civic, cognitive, and emotional development and social

objectives — connections with everyone from our youngest participants to our most senior of residents. Position culture as an integral part of Prince George’s County’s overall municipal initiatives:

This study’s success will be amplified when connected with initiatives guiding other areas of the County. Cultural policy can have implications for economic impact, neighborhood revitalization, cohesive physical communities with thriving public spaces, smart growth, and environmental sustainability. This study evaluates the potential feasibility of other common economic development tools such as grant programs, loan programs, tax abatements, brokerage assistance programs, and public realm and infrastructure improvements.

Prince George’s County Cultural Arts Study • 13

14 • Prince George’s County Cultural Arts Study

Main Gallery, Harmony Hall Art Center Prince George’s County Planning Department Source: M-NCPPC

1

Introduction

The purpose of the Prince Georges’ County Cultural Arts Study (PGCCAS) is to provide a comprehensive assessment of the diverse arts and culture ecology in Prince George’s County. The study will guide the development of strategies and recommendations for integrating the County’s many cultural arts activities into the County’s economic development and land use planning strategies. Prince George’s County is home to many cultural attractions and boasts a wealth of attributes including its racial and ethnic diversity, its beautiful park spaces and finally, its location within the Washington, DC metropolitan area. As a County with an impressive body of existing plans—including master plans and studies such as the Economic Development Corporation’s Strategic Plan—Prince George’s County is well positioned to ensure that arts and culture are supported and complemented by other planning efforts and is integrated throughout all sectors, both private and public.

Prince George’s County Planning Department Prince George’s County Cultural Arts Study • 15

Harmony Hall Gallery Exhibition

16 • Prince George’s County Cultural Arts Study

Source: M-NCPPCBust sculpture, Harmony Hall Art Center Source: M-NCPPC

Prince George’s County Planning Department