Munro Winter Light Brochure

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Minnesota Premiere Bruce Munro: Winter Light at the Arboretum Illuminate Your Brand with an Arboretum Sponsorship


Sponsorship Opportunity Minnesota Premiere of International Artist-Bruce Munro: Winter Light at the Arboretum The first-ever large-scale outdoor light installation at the Minnesota landscape Arboretum will illuminate the winter landscape after-hours, opening Saturday, Nov. 12, 2016. A series of six light installations, three exclusive to the Arboretum exhibit in the U.S., features thousands of radiant lights, illuminating fiber optics, acrylic pegs and prismatic rods alongside the monumental art structures. Some

incorporate pulsating animations in a range of colors or sounds to create a unique and powerful visitor experience.

The ticketed after hours exhibit will be open to guests Thursdays thru Sundays. A variety of special events including family-oriented tours and group tours are available Tuesdays and Wednesdays during the run of the exhibit. Advance ticket sales will start in August. The exhibit continues through Sunday , April 9, 2017.

Acclaimed British artist Bruce Munro’s brilliant installations reflect his talent to distill moments of personal connection with landscape and spaces,interpreting them in art that engages viewers emotionally.

Reach Prime Demographics and Increase Visibility in Marketplace Arboretum Visitor Profile

About the Arboretum Brand

Q23 What best describes you:

• A relevant brand with competetive presence in the marketplace since 1958 • USA Today: One of “10 Great Places to Smell the Flowers” • Explore Minnesota top-ranked metro attraction • Trip Advisor rated 4.5 of 5 stars • Arboretum Visitor Survey 2015: 97.7% would refer Arboretum as place to visit • Offers meaningful brand experience that connects on emotional level • Record 464,252 visitors in FY 2015 and 24,000 member households

Answered: 357

Skipped: 30

Education up to high school

Education includes som...

About the Arboretum Brand • A relevant brand with competitive presence in the marketplace since 1958 • USA Today: One of "10 Great Places to Smell the Flowers" What best describes your age • ExploreQ21 Minnesota top-ranked metro attraction category? • Trip Advisor rated 4.5 of 5 stars • Arboretum Visitor Survey 2015: 97.7% would refer Arboretum as place to visit • Offers meaningful brand experience that connects on emotional level • Record 464,252 visitors in FY 2015 and 24,000 member households Education as college...

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R sponses 9.52%

Education up to high school

Answered: 364

Skipped: 23

Education includes some college or vocational school Education as college graduate and advanced degree Ages 18-24 Total

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25.21%

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65.27%

233 357

Ages 25-34

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Ages 45-64

Arboretum Visitor Profile • Female decision-maker for family and entertainment spending (79%) • High household income: 23% earn $91,000+, 30% earn $61,000-$90,000 Ages 65-74

Ages 75-84+

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• Female decision-maker for family and entertainment spending (79%) • High household income: 23% earn $91,000+, 30% earn $61,000-$90,000 Responses

5.22%

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7.69%

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23.63%

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31 364


SPONSORSHIP LEVELS/HIGHLIGHT FEATURES Presenting sponsor: $100,000 or more • 16 exhibit tickets • Banner/Recognition at Patron Preview and Exhibit Opening events • Recognition in Arboretum external print and broadcast advertising • Recognition in director's letter in exhibit book • Recognition in signage in Gift Store for official exhibit • Full-page ad in exhibit map guide and tours • Recognition in Arboretum-owned media: Arboretum magazine for members/visitors, Arb e-News, website exhibit page, news releases and media features, Arboretum social media • Sponsor tabling opportunities at all exhibit events and programs

Premier Sponsor: $75,000 • 12 exhibit tickets • Banner/Recognition at Patron Preview and Exhibit Opening events • Recognition in Arboretum external print advertising • Recognition in director's letter in exhibit book • Half-page ad in exhibit map guide and tours • Recognition in Arboretum-owned media: Arboretum magazine for members/visitors, Arb e-News, website exhibit page, news releases and media features, Arboretum social media • Sponsor tabling opportunities at designated exhibit events and programs

Exhibit sponsor: $50,000 • 8 exhibit tickets • Recognition at Patron Preview and Exhibit Opening events • Recognition in designated Arboretum external print advertising • Quarter-page ad in exhibit map guide and tours • Recognition in Arboretum-owned media: Arboretum magazine for members/visitors, Arb e-News, website exhibit page, news releases and media features, Arboretum social media • Sponsor tabling opportunities at 3-4 exhibit events and programs

Exhibit Partner: $25,000 • 4 exhibit tickets • Quarter-page ad in exhibit map guide and tours • Recognition in Arboretum-owned media: Arboretum magazine for members/visitors, Arb e-News, website exhibit page, news releases and media features, Arboretum social media • Sponsor tabling opportunities at 2-3 exhibit events and programs

Event Supporter: $10,000 • 2 exhibit tickets • Company logo in exhibit map guide • Signage recognition at event and tour • Recognition in Arboretum-owned media: Arboretum magazine for members/visitors, Arb e-News, website exhibit page, news releases and media features, Arboretum social media • Sponsor tabling opportunities at 1-2 exhibit events and programs

Community Partner: $5,000 • 2 exhibit tickets • Company logo in exhibit map guide • Signage recognition at event • Recognition in Arboretum-owned media programs • 1 tabling opportunity


Bruce Munro: Winter Light at the Arboretum British artist Bruce Munro is best known for immersive large-scale light-based installations inspired largely by his interest in shared human experience. Munro's art has been shown at the Victoria and Albert Museum in London, the Guggen-

heim Museum, Longwood Gardens in Philadelphia, Franklin Park Conservatory in Columbus, Desert Botanic Garden in Phoenix and recently at Uluru in Australia's red desert.

VIP Preview/Event: Nov. 11, 2016 Public Opening/Event: Nov. 12, 2016 Exhibit Closing/Event: April 9, 2017 “His (Munro) imaginative works (will) enchant and amaze our guests with their beauty and ingenuity, but also inspire them to see and experience gardens in a whole new way” Paul Redman, President and CEO, Longwood Garden (site of first U.S. exhibit installation.)

“Munro’s exhibit ensured exceptional national coverage for Cheekwood, attracted visitors in record numbers and helped strengthen our city’s reputation as a magnet for visitors and culture-seekers from around the world.” Jane Macleod, President and CEO, Cheekwood Botanical Gardens and Museum

“A Midsummer Night’s Dream” in Technicolor reality....20 years from now, children are going to tell their children about this experience. It’s just that dreamy.” Mary Pat Matheson, Atlanta Botanical Garden president and CEO, in Atlanta Magazine

Show the Community You Care Exhibit Media Impact: Nov.-April • Millions of multi-media impressions world-wide Local and national news featuring print/broadcast/digital, regional and national arts and entertainment media, national and international travel blogs, tourist destination media • Tens of thousands of views on Arboretum-owned media, social media, Arboretum YouTube channel

Cover Photo -Bruce Munro’s “Water Towers” at Cheekwood Gardens © Munro Studio

3675 Arboretum Drive, Chaska, MN 55318

arboretum.umn.edu/munrowinterlight.aspx


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