Finding Your Certain Way

One of the most interesting reads I have done in the last few years is an old book by Wallace D. Wattles titled The Science of Getting Rich.

This was written in 1910, well before The Law of Attraction and other popular books about positive thinking came about.

The word “certain” has a couple of meanings. To do things a certain way means to do them in a particular or specific way. Certain also connotes a guarantee of results if we take a certain approach or path.

Wattles proposes that the ownership of money and property comes as a result of doing things in a certain way; those who do things in this certain way, whether on purpose or accidentally, get rich, while those who do not do things in this certain way, no matter how hard they work or how able they are, remain poor. It is a natural law that like causes always produce like effects, and, therefore, any man or woman who learns to do things in this certain way will infallibly get rich.

Being successful is not a matter of environment, for, if it were, all the people in certain neighborhoods would become wealthy; the people of one city would all be rich, while those of other towns would all be poor; or the inhabitants of one state would roll in wealth, while those of an adjoining state would be in poverty. But everywhere we see rich and poor living side by side, in the same environment, and often engaged in the same vocations. When two people are in the same locality and in the

About This Magazine Faq

Welcome to Real Producers! Some of you may be wondering what this publication is all about, which is why we have created this FAQ page. Here, we will answer the most commonly asked questions from around the country regarding our program. My door is always open to discuss anything regarding this community — this publication is 100% designed to be your voice!

same business, and one gets rich while the other remains poor, it shows that getting rich is not, primarily, a matter of environment.

Some environments may be more favorable than others, but when two people in the same business are in the same neighborhood, and one gets rich while the other fails, it indicates that getting rich is the result of doing things in a certain way. And further, the ability to do things in this certain way is not due solely to the possession of talent, for many people who have great talent remain poor, while others who have little talent get rich. A quick study of the people who have gotten rich will show that they are often average in all respects, having no greater talents and abilities than other men or women. It is evident that they do not get rich because they possess talents and abilities that others do not have but because they happen to do things in a certain way.

I believe this theory is proven out within the real estate community. In every market in the United States, between 5% and 10% of the agents produce ninety percent of the transactions and volume. This is the whole premise behind the Real Producers platform. For example, in the Mobile and Baldwin real estate market, there are 6,186 agents listed, and about 300 of them (you) carry 90% of the sales. Is this just because the top 300 work harder? I think not. All agents endeavor to follow their training and basically go through the same processes in gathering leads and listings. You all do some of the same things, but it is evident that the top 300 agents receiving and reading this magazine have found a certain way of doing things that has made you the best in the market. Sure, we all need to do the fundamental things, but the difference maker is how we do them.

Perhaps the lesson to be learned is that when we think we are doing the right things, but it is not working, consider the way we are doing things. When we figure out that certain way of doing a thing, our success is certain.

Q: WHO RECEIVES THIS MAGAZINE?

A: The top 300 agents in the Mobile Bay Area. We pulled the MLS numbers (by volume) from Jan. 1, 2021, through Dec. 31, 2021, in Mobile and Baldwin Counties. We cut the list off at number 300, and the distribution was born. For this year’s list, the minimum production level for our group is $7 million in 2021. The list will reset at the end of 2022 for next year and will continue to update annually.

Q: WHAT IS THE PROCESS FOR BEING FEATURED IN THIS MAGAZINE?

A: The process is simple. Every feature you see has first been nominated. You can nominate REALTORS®, agents, affiliates, brokers, owners, or even yourself. Office leaders can also nominate real estate agents. We will consider anyone you bring to our attention because we don’t know everyone’s story, and we need your help to learn more.

A nomination currently looks like this: Email us at robert. orso@realproducersmag.com with the subject line “Nomination: (Name of Nominee)” and explain why you are nominating the individual. Maybe the person has an amazing story that we need to tell, or perhaps someone overcame extreme obstacles, is an exceptional leader, has the best customer service, or gives back to the community in a big way. The next step is an interview with us to ensure a good fit, and then we put the wheels in motion for our writer to conduct an interview and for our photographer to schedule a photo shoot.

Q: WHAT IS THE COST TO FEATURE A REALTOR®, AGENT, OR TEAM?

A: Zero, zilch, zippo, nada, nil. The feature costs nothing, my friends, so nominate away! We are not a pay-to-play model. We share real stories of Real Producers.

Q: WHO ARE THE PREFERRED PARTNERS?

A: Anyone listed as a preferred partner in the front of the magazine is a part of this community and will have an ad in every issue of the magazine, attend our quarterly events, and be a part of our online community. We don’t just find these businesses off the street, nor do we work with all businesses that approach us. One or many of you have recommended every preferred partner you see in this publication. We won’t even meet with a business that you have not vetted and stamped for approval, in a sense. Our goal is to create a powerhouse network for the REALTORS® and agents in the area and for the best affiliates so we can grow stronger together.

Q: HOW CAN I RECOMMEND A PREFERRED PARTNER?

A: If you have a recommendation for a local business that works with top real estate agents, please let us know. Send an email to robert.orso@realproducersmag.com.

By Photos By Deep South Focus Photography