How the Chamber is Focusing Attention on Talent Attraction
Business View editors sat down with the Mobile Area Chamber’s Manager of Talent Attraction Cheryl Nicholls to talk about the Chamber’s role in helping draw professional candidates to jobs with area employers.
What does "talent attraction" mean? Cities across the nation are facing fierce competition to attract and retain talent in their regions. College graduates are moving away from their hometowns, often to larger cities, where they think more opportunities await them. To combat this trend, industry and community leaders are working with the Chamber to develop a talent attraction program, promoting our area as a hub for job opportunities and an amazing place to live.
What exactly is the Chamber’s role? Our goal is to sell our quality of place, resulting in a pool of candidates to fill open positions. The Chamber’s economic development team hired the specialized marketing firm Development Counsellors International (DCI) to create a marketing plan to attract and retain young talent in Mobile. The plan is loaded with initiatives to be implemented in stages. We are expanding our role to sell the region not only as a businessfriendly area for expansions or new location, but to sell Mobile as a vibrant and affordable city for young professionals with a growing downtown scene, lots of outdoor adventures and tons of familyfriendly fun.
“The plan is loaded with initiatives to be implemented in stages. We are expanding our role to sell the region not only as a business-friendly area for expansions or new location, but also to sell Mobile as a vibrant and affordable city for young professionals with a growing downtown scene, lots of outdoor adventures and tons of family-friendly fun.” Cheryl Nicholls Manager of Talent Attraction Mobile Area Chamber of Commerce BUSINESS VIEW
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