real world RETAIL
AGE IS JUST
As it celebrates its 40th year in business, Big Daddy’s Stereo innovates and expands into new categories, remaining flexible and fresh in a continually evolving market. WORDS BY ROSA SOPHIA
As teenagers, Robbie and Rusty Owens were already passionate about car audio. “Our father gave us a hard time for spending all our money and time on audio systems, but we loved it,” said Robbie Owens, who owns Big Daddy’s Stereo with his brother. “In 2002 when
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my father [Rodney Owens] retired, he invested in our business.” The shop has been a presence in Longview, Texas for 40 years, and the Owens brothers are the third owners. “My brother and I had a business before this one,” Robbie Owens noted. “We were competitors of Big Daddy’s. We heard they wanted to get out of it, so we bought
the business. We kept the name because it had been in Longview for so long.” For the big anniversary this year, the shop will be holding a different category sale each month. “One month might be marine, another ATV—all items related to this will be on sale,” he said. “We are in the middle of designing a 40-year badge logo.”
