Difference Makers
WORDS BY JAMIE SORCHER
Before car audio was a thing, Dale Naeseth started N&S Marketing and Sales, which has flourished more than 40 years.
There is a maxim that goes like this: It’s not how you start, it’s how you finish. For Dale Naeseth, though, he couldn’t have asked for a stronger start to his long and successful career in consumer electronics that continues today. Right out of the Navy, he landed at Magnolia HiFi. “It is probably the most iconic retailer in the Pacific-Northwest,”
38 Mobile Electronics February 2019
Naeseth said. “And I was working for Mr. Len Tweten. I learned a lot from Magnolia and from Mr. Tweten—how to take care of customers and how to interact with salesmen and store managers and things like that. Magnolia was a wonderful employer and I have often said Mr. Tweten was the best boss I ever had. But I eventually left there to form this
company. The point was that in order to grow—grow personally—I needed to establish my own entity. So that is how I decided to get into the rep business in 1978.” Back then, car audio was kind of like the Wild West—just a big, wide open space. “In the case of mobile electronics, there really wasn’t any,” Naeseth said.
