Difference Makers
Ramblin Man By logging face-to-face visits and connecting with customers, John Schneid—founder of Dynamic Sales & Marketing—keeps it real by taking to the road. WORDS BY JAMIE SORCHER
Known for its diverse wildlife, retirees, and citrus, Florida is also home to Dynamic Sales & Marketing in Port Richey. Covering Florida and Puerto Rico, Dynamic also does some business in the Caribbean. The predominance of the action is in Florida which Schneid said can sometimes feel like more than one state. “I always tell people that Florida is like three states within itself,” he said. “You have Dade and Broward County which has a very different culture than the Panhandle and Jacksonville region, and that is completely different than the whole I-4 [Orlando] corridor. From the rep’s point of view, it is three different cultures in this territory at a minimum.”
Sales Consultants Manage a Vast Region Territories are managed by sales reps, but Schneid uses a different term. “I call them sales consultants,” he said. “That’s
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a big part of it—the consulting—as well as the sales. Half my time, I work for the vendor and half my time I work for the dealer. Some people might tell you that the vendors are more important because they’re the ones who send you the check, but in this business everyone is equal in the relationship. One is not more important than the other. I may represent the best product, but if I don’t have any customers to buy it, than I’m not going to make them any money.” JC Iglesias has handled the Miami territory for nine years. He is bilingual and has experience that runs deep in both the retail and distribution channels. In Orlando, sales consultant Bruno Maffucci oversees the region. “I worked with Bruno prior to starting my company,” Schneid said. “A long time ago, Bruno had a retail store and an expediting business in Miami. He ended up back in the Orlando area and has worked with me for over 17 years in that marketplace.” What Schneid said he strives for with vendors and dealers is to be a good
partner. “I want to be in business for the long term,” he said. “It’s not about hitting a quota this month or a quota this quarter—it’s about long-term business.”
The Next Generation of a Family Company Formed in 2002, Dynamic Sales and Marketing evolved from Ron Schneid & Associates, a sales rep firm founded in 1975 by John’s father, Ron. “He started in the mid-70s and then evolved into the mobile electronics business,” Schneid said. “He was selling Citizen Band (CB) radios and when that was transitioning out, he started getting into mobile audio.” At 16 years of age, “I was the young guy who was passionate about car audio,” Schneid added. “I was around my dad’s business, so met all of these people when they came in. I would go on the road with my dad for trainings and I would even do installations. Yeah, I was installing car stereos when I was in high school.” Schneid graduated high school, went to college for a few years and then the
