real world RETAIL
The BIGGE Traffic Jams Motorsports diversified during the recession in order to survive. Now, the team is aiming even higher and setting their sights on the national stage. WORDS BY ROSA SOPHIA
Traffic Jams Motorsports opened 26 years ago in Buford, Ga. according to company president Yamil Widy. “I’ve owned Traffic Jams since September of 2006,” he said. “Our first location was a 2,500-square-foot facility, three miles
28 Mobile Electronics November 2019
up the road, and we’ve grown into a 25,000-square-foot facility.” The move came about by transforming a downturn into opportunity. The recession that started in 2008 forced the company to reconsider its business model with a focus on survival. “That’s when we became more of a one-stop-shop instead of just 12-volt,” Widy explained. “It was
a time of reflection to ensure we did what we could to survive. We were able to purchase our current building during the recession. It was the best decision we ever made.” As a result of diversifying, Traffic Jams offers numerous services including automotive mechanical work, performance upgrades, turbo installation, engine
