Hot Sellers

Meeting Clients’ Needs

Retailers continue to demonstrate value, offer extended warranties and explain safety features in order to meet the needs of customers.

Directed DB3 Databus All Interface Module

Submitted by: Keith Price, Tint World, Lead Installer, Cary, NC Main Selling Features: “This product works on 90 percent of vehicles on the road today.”

Alpine iLX-W650 Digital Multimedia Receiver

Main Selling Features: “It is Android Auto/ Apple CarPlay compatible.” Primary Objection: Price. How to Overcome: “I remind customers that hands-free is an important safety feature for busy life on the road.”

Sony XAV-AX5000 CarPlay / Android Auto

Submitted by: Carlos Ramirez, NVS Audio, Roselle, NJ Main Selling Features: “This product has an OEM look and feel and works well on both bikes and cars.” Primary Objection: Additional parts required and labor cost to install. How to Overcome: “We do a live in-car demo with the customer’s phone.”

Pioneer AVH-W4500NEX Touchscreen DVD Receiver

Submitted by: Neil Kostka, Rolling Audio, Roseville, Calif. Main Selling Features: “Wireless CarPlay and Android Auto is gaining interest in my area. Processor speed and UI is fast and easy while dual camera input comes in third. The CD/DVD/SD card option is still popular, but I don’t think many people use it.” Primary Objection: Price. How to Overcome: “I explain how added features can be used in a day to day situation, or showing how to use CarPlay and demonstrating how nice Bluetooth is and the ability to have Wireless CarPlay behave in a similar fashion.”

DD Audio M1D Mono Block Class D Amplifier

Submitted by: Bill Sommers, Sommer Sound Systems, Panama City, Fla. Main Selling Features: “[Customers recognize] the value of the product.”

PAC AmpPRO AP4-FD21 Aftermarket Amplifier Interface

Submitted by: Carlos Ramirez, NVS Audio, Roselle, NJ Main Selling Features: “Pure digital TOSLINK output.” Primary Objection: Compatibility. How to Overcome: “Add a DSP.”

Race Sport Lighting GEN6V2 CAN Bus HID Kits

Submitted by: Paul Zaccaria, StreetStyle Inc., St. Charles, Ill. Main Selling Features: “[Customers appreciate the] warranty [and we’re able to] clearly explain the benefits.” Primary Objection: Price.

Hertz SV 165.1 SPL Show Series Midrange Car Speakers

Submitted by: Eric John Balmert, B’s Car Stereo Inc., Elyria, Ohio

Alpine ILX-F309 Halo9 Head Unit

Main Selling Features: “The large screen is easy to use.” Primary Objection: Price. How to Overcome: “If I show the feature set to a customer, the value shows through, and the price seems fair.”

Kenwood DDX8906S DVD Receiver with Bluetooth and HD Radio

Submitted by: Paul Papadeas, Soundcrafters, South Daytona, Fla. Main Selling Features: “CarPlay and Android Auto are big sellers, but when the tuning capabilities are demonstrated—e.g., equalizer crossovers, time correction—the technology convinces clients.” Primary Objection: Price. How to Overcome: “We explain the stellar warranty and customer service that keeps them in sound for two years without any fees for labor, shipping or removal.”

Alpine iLX-207 Digital Multimedia Receiver

Main Selling Features: “The sound quality of the radio.” Primary Objection: Price. How to Overcome: “I demonstrate the radio on the sound board.”

K40 RL360di Radar Detector System

Main Selling Features: “The feeling of knowing the chances of getting a speeding ticket with this device are very slim.” Primary Objection: Learning curve. How to Overcome: “We show the product, explain it, and we can connect customers with others who have and use the product and can help them to understand it.”

Waylens Secure360 Automotive Security Camera

Submitted by: Kenny McCardie, Auto Sound Tint World, Union City, Calif. Main Selling Features: “The functionality of the camera helps sells the product. One camera offers a view that is impressive to most customers.” Primary Objection: “They didn’t know they wanted this until I showed it to them.” How to Overcome: “I listen to the customer, then explain how this product fits their needs.”

Helix DSPs, Audio Processing Equipment

Submitted by: Philip Lindsley, Titan Motoring, Nashville, Tenn. Main Selling Features: “The need for a professional not only in installation, but tuning and dialing in to the specific needs and wants of the client, really hits home and creates a demand for our facility and our experts.” Primary Objection: Labor cost to install. How to Overcome: “We overcome these objections primarily by using our demo vehicle and explaining the complexity of the installation.”

Linkswell T-Style Radios

Submitted by: Michael Meza, Santa Rosa Cartunes, Santa Rosa, Calif. Main Selling Features: “The video we show on our website, and our in-store displays.” Primary Objection: Price and compatibility. How to Overcome: “We build confidence in our brand so we can show the customers that we are professionals.”