Editor’s Forum

At every training event, you’ll find opportunities to bring knowledge back to the shop—tips and strategies you can start utilizing right away, both on the sales floor and in the install bay.

JOIN US AT KNOWLEDGEFEST IN DALLAS

every training opportunity is a chance to bring a strategy or a tech tip back to the shop. what’ll it be for you and your team?

So many of us have missed what’s become an industry favorite: KnowledgeFest Dallas. This month we’ll have lots of exhibitors and, of course, over 100 hours of high-quality education workshops and vendor training sessions. It’s our oldest event,with the highest record of attendance. In June we finally returned to in-person KnowledgeFest events with our first Orlando show. Here’s what you can expect from KnowledgeFest Dallas, held this month, August 27-29.

What strategies or tech tips will you bring back to the shop?

Many who’ve attended say that if you’re able to learn at least one strategy at KnowledgeFest and apply it back at work, it can change everything for the better. Don’t miss the chance to chat with manufacturers on the show floor, or attend educational workshops. Learn how to become the most elite version of yourself in the owner/manager track with Tomas Keenan of Break Free Academy. Other classes include “Relationships and Business: The Four Steps of the Sale” and “Play the Course You’re On: Tuning in Modern Cars” with Ken Ward of Educar Training; “ROI: How Strong is Your Foundation” with Salim Kassouf of Boston Federal Financial; and “Breaking Into the Harley-Davidson Aftermarket Audio Market” with Carlos Ramirez of NVS Audio. At every training event, you’ll find opportunities to bring knowledge back to the shop—tips and strategies you can start utilizing right away, both on the sales floor and in the install bay. So, what’ll it be for you and your team?

The Industry Awards is entering a new and exciting era

In the mid-90s, the Industry Awards began. In 2010 the awards were moved to Dallas, where KnowledgeFest was relaunched under the new ownership of Mobile Electronics Association. Ever since, Dallas has been known for this exhilarating yearly celebration. But now, it’s time for a transformation.

Throughout your career, you’ve faced many changes and hopefully many positive transformations. KnowledgeFest is no exception. To keep bringing the industry some of the best opportunities available, we must continually assess our own performance and see where we can improve. We’ve decided to shift the Industry Awards to our new Las Vegas event, February 18-20, 2022, to better align with a full year of the industry’s accomplishments, rather than a split year. Additionally, it will allow 12-volt professionals across the industry even more time to prepare and participate. This will open a new chapter in the continued growth of KnowledgeFest—and we want you with us to celebrate these new opportunities.

Start preparing today, and get ready to get involved

We look forward to seeing you in Dallas. Take this additional time to work on your awards submission. Consider what you feel you’re doing differently. Show the entire industry your best, but always start early so you’ll be as prepared as possible when the application period rolls around. And remember, winning—or not winning— doesn’t mean you stop transforming. Think of the process itself as a challenge to look within, to discover not only what makes you good at what you do, but to take a closer look at where you can improve. Come to Dallas to learn from some of the industry’s top educators, and keep working on yourself. Bring that knowledge home, apply it, and who knows: Maybe next year you’ll be joining us on the stage in Las Vegas.