strategy & tactics
SHAPING YOUR FUTURE Tomas Keenan, COO of Break Free Academy, shares his insights and advice on how retailers can advance both personally and professionally while avoiding burnout. WORDS BY ROSA SOPHIA
Tomas Keenan, COO of Break Free Academy in Dallas, Texas learned a lot of what he knows through trial and error, sharing his business pitfalls in his book, Unf *ck Your Business: Stop Business Self-Sabotage by Getting Clear on Your Core Values NOW.
44 Mobile Electronics March /April 2021
During March’s KnowledgeFestWest. Live, Keenan presented a workshop entitled “The Visionary vs. the Integrator.” At 21, he said, “I decided I knew more than my boss, or so I thought, and I opened my own business with $300 in my pocket. It lasted five years. I was
a great technician, but I didn’t know anything about running a business— whether it was inventory, supplies or bookkeeping. Anything mandatory to running a business, I didn’t know. It crashed, I closed it and went to work for someone else.”
