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From the President

From the President

Stay Organized, Stay Relevant

How can businesses remain strong? Retailers name education, organization,firm pricing and honesty as some of the hallmarks of a solid foundation.

“Just be courteous and honest about the current state of the industry. The clients you want to have will be those who understand and have some sort of patience because they’re reasonable people. Stay away from people who try to talk down your pricing. Stick to retail pricing, and don’t undercut your prices just to get the job. It usually has some way of becoming a nightmare in the future. Tomorrow is another day.” Josh Hansen, Lakeside Audio, Conroe, Texas

“We didn’t have enough qualified staff to handle the workload. In the past year, we created systems to help us better serve our customers. We have also realized the more we do this, the easier our job becomes. I [also] think all shops should learn how to help encourage new employees. We tend not to want to deal with new employees because they take up too much time and [may not fully] understand [everything]. Having a system in place to help teach and educate them will go a long way.” James P. Smith, A.C.T. Audio, Vernon, Conn.

“Staying organized and staying relevant will separate you from non-professionals. What makes you different makes you money! We all hit lulls and times when we need help. Surviving is not living.” Richard Pappas, Sound Design Alarm, Inc., Bronx, NY

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