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NEVER STOP GROWING
How can businesses continue to draw in clients? Retailers share advice on growth, raising awareness and learning to listen. “Here’s some advice for fellow retailers: Never stop expanding, growing and changing. The industry never stops, so why would you?” - Randy Leibenson, Car Audio Depot, Modesto, Calif.
“The biggest thing I’ve learned is that Google and reviews are your best friend. We also put our name on everything.” - David Holden, Soundworx, Summerville, SC
6 Mobile Electronics July/August 2022
“Listen to what the customer is asking you for. Sometimes they ask for more than you can or will provide. This may be a case in which you have to move on to the next customer. This isn’t always a bad thing. The first customer will appreciate this and will be back for something else if it’s handled correctly. Because if you try to provide something you can’t, this will turn into a lost customer altogether—and it probably won’t end well.” - Bobby McCune, Wizard Car Audio Plus, Anniston, Ala..
“Separate yourself from [other businesses] by speaking differently about what you do. There’s no value over the phone. There’s no value unless you separate yourself.” - Jayson Cook, Columbus Car Audio & Accessories, Columbus, Ohio