Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

BY MICHAEL EASTER

We all have cravings, but are we hardwired to crave more? Why can’t we ever get enough? Michael Easter, a leading expert on behavior change, says the problem isn’t you. It’s the scarcity mindset left over from our ancestors. With our modern ability to fulfill our ancient desire for more, our hardwired “scarcity brain” is backfiring. Scarcity cues can be direct, like a sagging economy, or subtle, like a neighbor buying a new car. After traveling the world to consult with innovators and scientists, Easter discovered simple tactics that can move us towards an abundance mindset. In this book, you’ll learn how to detect hidden scarcity cues to stop cravings before they start, turn alone time into the ultimate happiness hack, reframe how you think about and fix addiction and recognize when you have enough. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits and use what we already have. Then, we can experience life in a more fulfilling, satisfying way.