3 Email Marketing Tools To Help Grow Your Online Store As an eCommerce merchant, your main marketing priority is how you can connect with your customer base. For any marketing strategy, there’s a plethora of different avenues that you could go down, like social media, billboard, or even snail mail (hey, I don’t judge). But one of the most consistent and effective digital marketing strategies is email. Email can connect a business with prospective or returning customers in order to mature and nurture those relationships. It turns leads into paying customers and one-time customers into returning buyers. And with the statistic that roughly 9 9% of us check email everyday, those odds tell you that this is a great digital marketing avenue to take. An email can connect a business with their customer base and push out advertisements, weekly blog posts, or promotions. However, emails are only effective when they don’t end up in a spam or trash folder. How can you prevent your emails from living out their days in the spam or trash? By connecting with an email marketing service. Connecting your eCommerce business with an email marketer can improve your email open rates and click through rates (CTR). An eCommerce web development company works closely with not only eCommerce merchants but also email marketers. Thus, we see firsthand the benefits of merchants and marketers teaming up to generate the most sales and returns. With this inside look, Codal has put together a few email marketers that we think provide the best, well-rounded services that can help grow your eCommerce business. Hubspot Hubspot makes email marketing easy with an all-in-one inbound marketing software. A one stop shop, Hubspot streamlines the marketing process. Hubspot’s email marketing o ffers templates, personalized subject lines and content, and tests to ensure that your emails are improving their click throughs/open rates. In order to harness a connection with your email recipients, Hubspot emphasizes personalization so that each reader feels like the email was intended just for them.
Hubspot’s all-in-one services are self-described as generating leads, increasing revenue, and exceeding your customer’s expectations. And the price tag on this email marketer? Hubspot’s free package for smaller businesses costs $0/month and their marketing hub costs $200/month. With a fair return, Hubspot’s services are worth the investment. If you’re looking to improve your connection with your customer base, get in contact with Hubspot or a certified partner of Hubspot. MailChimp MailChimp is a popular email marketing software, or as their website advertises, the “World’s largest marketing automation platform.” MailChimp offers their services to any eCommerce business, regardless of its size. MailChimp offers a customizable email marketing campaign, a marketing automation feature, an option to use data to better personalize campaigns, and advertising channels. Then, it can compile all of this information into a mobile dashboard. MailChimp also supplies many integration options like Shopify. If you want to learn more about Shopify, you can get in contact with a Shopify plus agency. MailChimp provides solid support and a straightforward interface. It does a great job of being accessible and easy to use for everyone. The p rice tag on MailChimp is a reasonable one. For their ‘forever free’ program it is $0/month and offers up to 2,000 contacts and 12,000 emails per month. This option would be great to start out with if you’re a nonprofit. MailChimp also offers their ‘growing business’ service for $10/month and their ‘pro’ option for $199/month. MailChimp is a service that can be applied to any business and offers options to suit those different sizes accordingly. Whatever size your eCommerce business is, MailChimp could be a good fit for you. OptinMonster You could say that this service would be a ‘monstrous’ gain for your eCommerce business. OptinMonster provides lead generating software that can help merchants grow their email list, improve website conversions, and reduce shopping cart abandonment rates.
With OptinMonster, an eCommerce merchant can create opt-in forms, specialize email campaigns, customize the triggers to that campaign, target that campaign to your desired customer base, and then gain actionable insights. OptinMonster can be connected with Hubspot’s marketing service here. Also, OptinMonster can be connected to MailChimp’s services, which can be found here. OptinMonster o ffers its basic services for 9$/month, its plus version for $19/month, and its Pro package for $29/month. OptinMonster provides a service that combines a lot of the moving pieces that makeup email marketing. OptinMonster is a great tool for an eCommerce merchant: creating a campaign that is a perfect fit for their customer base. The bottom line If you’re an eCommerce merchant that is looking to nurture your leads and produce loyal customers, email marketing is a great tool. This digital marketing strategy will help you grow your business to its fullest potential. In addition to enlisting an email marketer, you should team up with a eCommerce website design and development agency agency to help your business develop further. Take the steps to facilitate your business’ growth and success in the eCommerce industry.