5 Ways to Spend a Leftover UX Budget By Clare Bittourna, Codal Inc
______________________________________________________ Web and app developers in Chicago and all over the world will tell you how crucial it is to set aside a budget for user experience, but what happens when you have a leftover UX budget? There are important things that should be focused on when this is the case. As a chicago ux design company, investing in the right projects and activities will help your company and team hit the ground running. Budgetary and resource restrictions are always a major challenge faced by mobile and app development agency employees. So what do you spend this leftover budget on? There are 5 areas that deserve more attention throughout the UX process: UX Research, User Testing, Marketing, Microinteractions, and Personalization. 1. UX Research. Many designers have said that they’ve had difficulties affording to do all of the ux research services they want. This is a great place to begin because is seems that even when UX research is being done there are still issues around getting that research into the product. UX research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies which can be a lot to complete if you have a tight budget. 2. User Testing. Another important area that a ux company should focus leftover UX budgets is on user testing. Every ux company can attest that user testing is absolutely necessary for websites and
established services. It helps ensure your software, website, or service is operating exactly how it's supposed to and was designed to function. Even more, every piece of content incorporated in a website or an application needs to be tested to ensure optimal usability. The last thing you want is to have a beautifully designed website and ruin the usability by the content that is included. If you’ve already got a good thing going, it's still okay (and smart) to perform user testing! It can shed light on areas that still need improvement; leading to a greater, memorable user experience. 3. Marketing. During a project, marketing is usually forgotten when it comes to budgeting for developing an app or website in the user experience design services process. The goal of marketing is essentially to create value for the business, and it serves the company by getting people to do or buy something. It's a strategy for positioning and advancing services or products in the consumer world. 4. Microinteractions. The purpose of adding this is to make the user happy, it creates a moment that’s engaging and even human. Microinteractions are a good feature because attention to detail is what makes a company’s amazing website standout from an ordinary one. Microinteractions make the user experience much more rewarding and they encourage sharing, commenting, and liking your content. 5. Personalization. Coding real time personalization increases an app or website’s development complexity. Using retail companies for example,
these kinds of companies thrive on fulfilling their customers wants and needs. These wants and needs shift constantly, depend on context and vary from customer to customer so there needs to be personalization. Conclusion Although Budgetary and resource restrictions are sometimes unavoidable, if there is a time where you have a leftover UX budget there are 5 areas (even more) that deserve a little more attention to increase favorable user experience. Looking for more insight on UX design services? Are you wanting to develop an app or website and you need to know more information on how this web development agency chicago based company is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.