Beacons in Retail Case Study: OmniChannel Digital

Beacons​ ​in​ ​Retail​ ​Case​ ​Study:​ ​OmniChannel​ ​Digital By​ ​Jenna​ ​Erickson,​ ​Codal​ ​Inc

____________________________________________________________________________ By​ ​2020,​ ​40-50​ ​billion​​ ​devices​ ​will​ ​be​ ​connected​ ​to​ ​the​ ​Internet,​ ​compared​ ​to only​ ​10​ ​billion​ ​in​ ​2003.​ ​This​ ​equals​ ​5​ ​devices​ ​per​ ​person​ ​by​ ​the​ ​time​ ​2020 comes​ ​along.​ ​Currently​ ​there​ ​are​ ​a​ ​large​ ​array​ ​of​ ​different​ ​industries​ ​that​ ​take away​ ​benefits​ ​from​ ​the​ ​Internet​ ​of​ ​Things.​ ​Some​ ​of​ ​these​ ​industries​ ​include banking,​ ​healthcare,supply​ ​chain​ ​management,​ ​and​ ​retail.

Over​ ​the​ ​past​ ​few​ ​years,​ ​ ​IoT​ ​has​ ​had​ ​one​ ​of​ ​the​ ​biggest​ ​impacts​ ​on​ ​the​ ​retail industry.​ ​From​ ​grocery​ ​stores,​ ​to​ ​large​ ​department​ ​stores,​ ​and​ ​even​ ​small mom-and-pop​ ​shops.​ ​ ​As​ ​a​ ​UX​ ​design​ ​agency​​ ​offering​ ​custom​ ​software development​ ​services​,​ ​we​ ​see​ ​many​ ​clients​ ​looking​ ​into​ ​integrating​ ​IoT​ ​with their​ ​current​ ​technology,​ ​especially​ ​in​ ​the​ ​retail​ ​space.

If​ ​you​ ​have​ ​a​ ​retail​ ​store,​ ​whether​ ​a​ ​small​ ​boutique​ ​or​ ​a​ ​large​ ​department store,​ ​if​ ​you​ ​don’t​ ​have​ ​an​ ​app,​ ​your​ ​store​ ​will​ ​fall​ ​behind​.​ ​Consumers​ ​are extremely​ ​dependent​ ​on​ ​their​ ​smartphones​ ​today​ ​that​ ​it​ ​is​ ​almost​ ​necessary to​ ​have​ ​an​ ​app,​ ​and​ ​an​ ​app​ ​that​ ​is​ ​engaging​ ​and​ ​personalized​ ​to​ ​the​ ​user.​ ​If you’re​ ​wondering​ ​how​ ​to​ ​make​ ​an​ ​engaging​ ​application​ ​that​ ​is​ ​personalized for​ ​every​ ​user,​ ​you​ ​have​ ​come​ ​to​ ​the​ ​right​ ​place.​ ​Beacon​ ​technology​ ​allows you​ ​to​ ​do​ ​just​ ​this.

OmniChannel​ ​Digital Seeking​ ​out​ ​a​ ​mobile​ ​application​ ​development company,​ ​OmniChannel​ ​Digital​ ​had​ ​an​ ​idea​ ​that would​ ​bring​ ​in-store​ ​grocery​ ​shopping​ ​to​ ​the​ ​21st century.​ ​Essentially​ ​wanting​ ​to​ ​change​ ​the​ ​in-store customer​ ​experience​ ​for​ ​grocery​ ​stores, OmniChannel​ ​Digital​ ​hired​ ​Codal​ ​to​ ​conduct thorough​ ​UX​ ​UI​ ​research​,​ ​and​ ​iOS​ ​app​ ​development services​.

OmniChannel​ ​Digital​​ ​is​ ​a​ ​white-label​ ​mobile​ ​application​ ​for​ ​grocery​ ​stores​ ​to market​ ​their​ ​products​ ​to​ ​customers.

Using​ ​beacon​ ​technology​,​ ​the​ ​application​ ​tracks​ ​where​ ​the​ ​user​ ​is​ ​located within​ ​the​ ​grocery​ ​store,​ ​the​ ​app​ ​then​ ​sends​ ​the​ ​user​ ​specific​ ​promotions based​ ​on​ ​their​ ​profile,​ ​and​ ​where​ ​they​ ​are​ ​at​ ​within​ ​the​ ​store.

For​ ​example,​ ​if​ ​the​ ​user​ ​is​ ​a​ ​30-year​ ​old​ ​mother,​ ​while​ ​she​ ​is​ ​walking​ ​past​ ​the diaper​ ​aisle,​ ​the​ ​mobile​ ​app​ ​will​ ​notify​ ​her​ ​that​ ​the​ ​Pampers​ ​diapers​ ​are​ ​on sale.​ ​Not​ ​only​ ​does​ ​this​ ​increase​ ​the​ ​user's​ ​customer​ ​experience​ ​while​ ​grocery shopping,​ ​it​ ​can​ ​save​ ​them​ ​money,​ ​help​ ​them​ ​navigate​ ​through​ ​the​ ​store,​ ​and even​ ​increase​ ​their​ ​shopping​ ​efficiencies.

The​ ​grocery​ ​stores​ ​that​ ​have​ ​the​ ​beacon​ ​technology​ ​implemented,​ ​also​ ​benefit a​ ​lot​ ​from​ ​this​ ​type​ ​of​ ​technology.​ ​Here’s​ ​how: ● They​ ​know​ ​what​ ​products​ ​their​ ​users​ ​are​ ​buying ● They​ c​ an​ ​personalize​ ​promotions​ ​and​ ​understand​ ​customer​ ​behavior ● They​ c​ an​ ​collect​ ​and​ ​analyze​ ​pools​ ​of​ ​data​ ​to​ ​continue​ ​to​ ​make improvements ● They​ ​can​ ​reach​ ​their​ ​customers​ ​while​ ​they​ ​are​ ​in​ ​a​ ​competitor’s​ ​store There’s​ ​no​ ​reason​ ​that​ ​a​ ​retail​ ​or​ ​grocery​ ​store​ ​would​ ​not​ ​want​ ​to​ ​implement beacon​ ​technology​ ​into​ ​their​ ​apps​ ​and​ ​stores.​ ​In​ ​fact,​ ​beacon​ ​technology​ ​is​ ​the most​ ​rapidly​ ​growing​​ ​in-store​ ​technology​ ​since​ ​mobile​ ​credit​ ​card​ ​readers were​ ​introduced.

By​ ​utilizing​ ​the​ ​services​ ​of​ ​IT​ ​strategy​ ​consulting​​ ​and​ ​a​ ​mobile​ ​app​ ​design company​,​ ​you​ ​can​ ​boost​ ​your​ ​business​ ​by​ ​simply​ ​integrating​ ​mobile​ ​beacon technology.