How Color Can Affect UX By Jenna Erickson, Codal Inc
Using color at a mobile app design agency is a lot more strategic than many people think. Individuals tend to believe that the designer chooses the color that they think is the most aesthetically pleasing, or would match their industry or brand best. While many designers do have to follow a UI or branding kit, the use and strategy of color should never be overlooked. Colors have a huge impact on a users behavior, thoughts, emotions, and mood. The success of both a digital or physical product could depend on the choice of color. Common English phrases even sometimes use colors to describe a mood, like the phrase “feeling blue.” Research that was conducted by Colorcom shows that it does not take very long for someone to make a judgement about a product; only 90 seconds. Within those 90 seconds, majority of the judgement is based on the color. Therefore, using color theory can advance the usability and conversion rates of the product. Blue Blue is an extremely common color when it comes to design. This color gives off an emotion of safety, trust, happiness and friendliness. While different shades of blue can give off different meanings, almost all shades of blue will still give off a feeling of trust. Many large enterprises use this color in their branding, such as Chase, United Airlines, Charles Schwab.
Pink The color pink gives off a feeling of joy and playfulness. While many people think that this is a feminine color, it may not be as much as you believe. Many times, pink is used for candy, sugar-based products, often associated with innocence and youth. Black Black typically represents power, and is used on more serious and formal digital products. However, it is a unique color that should be used with care. Although it is powerful, it can also be used to be perceived as mysterious or frightening, but sometimes sophisticated. As a UX design agency, we know that this is a color that every design teams needs to use with caution. Check out Chase Bank’s logo below. It includes both black and blue colors, representing power and trust, which is exactly what they want their customers to perceive.
Green For fairly obvious reasons, green is typically related to all things earthy and natural, and related to the environment. Many healthy food companies use their color to grab a person’s attention, white most consumers understand what this color relates to. Since this color is pretty natural to the eye, many calls-to-actions on websites and mobile applications are green so that the user is directed right to that button. As
an app development agency, we always have to strategize where calls-to-actions should be places, and how they should look in order to increase conversion rates.
Red Similar to black, Red should also be used for carefully. It typically will represent aggression and importance. While red can represent both love and war, it is a proven color to raise awareness, whether it is good or bad. A little bit of red can go a long way.
Any company that you hire who offer’s UI design services, or even just strictly UX services, will be able to help you strategically choose your brand colors, and choose the best places on your digital product(s) for certain colors.