Important Metrics of Measuring Mobile App Success

Important​ ​Metrics​ ​of​ ​Measuring​ ​Mobile​ ​App​ ​Success By​ ​Jenna​ ​Erickson,​ ​Codal​ ​Inc

__________________________________________________________________________________ In​ ​Part​ ​1​ ​of​ ​Important​ ​Metrics​ ​of​ ​Measuring​ ​Mobile​ ​App​ ​Success,​ ​some​ ​of​ ​the metrics​ ​that​ ​were​ ​discussed​ ​were​ ​as​ ​follows: ● Number​ ​of​ ​users ● In-App​ ​Engagement ● Session​ ​Length In​ ​this​ ​article,​ ​we​ ​will​ ​discuss​ ​the​ ​monthly​ ​(or​ ​daily)​ ​active​ ​users,​ ​network errors​ ​and​ ​app​ ​crashes,​ ​and​ ​abandonment​ ​rate.

MAU​ ​+​ ​DAU Looking​ ​at​ ​the​ ​daily​ ​(or​ ​monthly)​ ​active​ ​users​ ​on​ ​your​ ​app​ ​is​ ​definitely​ ​a metric​ ​that​ ​you​ ​want​ ​to​ ​track.​ ​This​ ​will​ ​tell​ ​you​ ​who​ ​your​ ​true​ ​user​ ​base​ ​is, and​ ​how​ ​many​ ​people​ ​are​ ​truly​ ​engaged​ ​and​ ​consistently​ ​using​ ​the​ ​mobile application.

You​ ​or​ ​your​ ​mobile​ ​app​ ​development​ ​agency​​ ​should​ ​be​ ​looking​ ​at​ ​this​ ​quite frequently​ ​and​ ​recognizing​ ​any​ ​possible​ ​trends​ ​(are​ ​your​ ​DAU’s​ ​shrinking, growing,​ ​staying​ ​the​ ​same?)​ ​This​ ​will​ ​also​ ​help​ ​you​ ​determine​ ​your​ ​target audience,​ ​and​ ​who​ ​you​ ​are​ ​marketing​ ​and​ ​advertising​ ​to.

App​ ​Crashes​ ​+​ ​Network​ ​Errors I’m​ ​sure​ ​that​ ​you​ ​have​ ​experienced​ ​a​ ​mobile​ ​app​ ​crash​ ​at​ ​one​ ​point​ ​or another.​ ​The​ ​average​ ​rate​ ​for​ ​app​ ​crashed​ ​is​ ​1-2%​​ ​but​ ​of​ ​course​ ​can​ ​vary depending​ ​on​ ​the​ ​type​ ​of​ ​mobile​ ​app​ ​and​ ​how​ ​much​ ​it​ ​is​ ​used.​ ​Obviously,​ ​the less​ ​crashes​ ​the​ ​better.​ ​If​ ​your​ ​crash​ ​rate​ ​is​ ​above​ ​1-2%,​ ​you​ ​will​ ​definitely

want​ ​to​ ​work​ ​with​ ​an​ ​application​ ​development​ ​agency​​ ​to​ ​get​ ​the​ ​issues resolved,​ ​as​ ​you​ ​most​ ​likely​ ​will​ ​lose​ ​users,​ ​in​ ​turn,​ ​lose​ ​revenue.

On​ ​the​ ​other​ ​hand,​ ​a​ ​network​ ​error​ ​is​ ​typically​ ​from​ ​the​ ​service​ ​provider,​ ​but can​ ​still​ ​lead​ ​to​ ​mobile​ ​app​ ​crashes.

Abandonment​ ​Rate Your​ ​mobile​ ​app’s​ ​abandonment​ ​rate​ ​is​ ​ultimately​ ​the​ ​ratio​ ​between​ ​the transactions​ ​voided​ ​compared​ ​to​ ​transactions​ ​initiated.

If​ ​many​ ​of​ ​your​ ​transactions​ ​continue​ ​to​ ​annul​ ​through​ ​your​ ​app,​ ​chances​ ​are that​ ​either​ ​your​ ​user​ ​experience​ ​is​ ​not​ ​up​ ​to​ ​par,​ ​or​ ​that​ ​the​ ​app​ ​performance wasn’t​ ​up​ ​to​ ​the​ ​expectations​ ​of​ ​the​ ​user.​ ​Any​ U ​ X​ ​design​ ​company​​ ​should​ ​be able​ ​to​ ​take​ ​a​ ​look​ ​at​ ​the​ ​app,​ ​and​ ​conduct​ ​a​ ​UX​ ​audit​ ​to​ ​give​ ​user’s​ ​a​ ​more positive​ ​experience​ ​while​ ​using​ ​the​ ​mobile​ ​app.

As​ ​a​ ​UX​ ​design​ ​company​ ​in​ ​Chicago​,​ ​Codal​ ​takes​ ​mobile​ ​app​ ​success​ ​seriously.

Codal​ ​strives​ ​to​ ​not​ ​only​ ​be​ ​your​ ​UX​ ​design​ ​agency​,​ ​or​ ​just​ ​your​ ​go-to​ ​Chicago app​ ​developers​,​ ​but​ ​we​ ​strive​ ​to​ ​be​ ​your​ ​partner​ ​for​ ​everything​ ​digital.​ ​We don’t​ ​just​ ​want​ ​to​ ​build​ ​your​ ​app,​ ​but​ ​we​ ​want​ ​to​ ​see​ ​your​ ​business​ ​succeed.

www.codal.com UX​ ​Design​ ​&​ ​Mobile​ ​App​ ​Development​ ​Agency