Maximize on the Potential of Your eCommerce Website

Maximize​ ​on​ ​the​ ​Potential​ ​of​ ​Your​ ​eCommerce​ ​Website Jenna​ ​Erickson,​ ​Codal​ ​Inc

____________________________________________________________________________ Most​ ​user​ ​experience​ ​and​ ​visual​ ​designers​ ​can​ ​spot​ ​a​ ​templated​ ​design​ ​from​ ​a mile​ ​away.​ ​Surprisingly,​ ​a​ ​large​ ​number​ ​of​ ​eCommerce​ ​websites​ ​use​ ​templates for​ ​their​ ​design.​ ​Why?​ ​Probably​ ​because​ ​it​ ​is​ ​cheap,​ ​and​ ​quick​ ​to​ ​launch.

However,​ ​if​ ​you​ ​really​ ​want​ ​to​ ​maximize​ ​the​ ​potential​ ​for​ ​your​ ​eCommerce business,​ ​hiring​ ​a​ ​company​ ​that​ ​offers​ U ​ X​ ​design​ ​services​​ ​would​ ​be​ ​highly recommended.

Some​ ​of​ ​the​ ​things​ ​that​ ​matter​ ​most​ ​on​ ​websites​ ​that​ ​sell​ ​products​ ​are conversion​ ​rates,​ ​bounce​ ​rates,​ ​branding,​ ​and​ ​seamless​ ​path​ ​to​ ​purchase.

A​ ​UX​ ​design​ ​agency​​ ​that​ ​also​ ​offers​ ​web​ ​and​ ​app​ ​development​ ​services​​ ​is probably​ ​just​ ​what​ ​you​ ​need.​ ​Here’s​ ​how​ ​a​ ​UX​ ​design​ ​agency​ ​can​ ​help​ ​you optimize​ ​your​ ​site​ ​for​ ​maximum​ ​conversions.

Analysis​ ​of​ ​Current​ ​Customer​ ​Data Many​ ​UX​ ​research​ ​services​​ ​begin​ ​with​ ​an​ ​in-depth​ ​audit​ ​of​ ​the​ ​typical​ ​buying journey,​ ​from​ ​the​ ​customer’s​ ​first​ ​visit​ ​to​ ​the​ ​checkout​ ​process.​ ​By​ ​dissecting the​ ​current​ ​conversion​ ​funnel,​ ​a​ ​design​ ​agency​ ​can​ ​identify​ ​areas​ ​for improvement​ ​in​ ​the​ ​process,​ ​and​ ​leverage​ ​research-driven​ ​ ​design​ ​strategies​ ​to make​ ​improvements​ ​on​ ​the​ ​website.

Seamless​ ​Path​ ​to​ ​Purchase All​ ​businesses​ ​have​ ​a​ ​unique​ ​path​ ​to​ ​purchase.The​ ​buyer’s​ ​journey​ ​should​ ​be​ ​as simple​ ​as​ ​possible.​ ​By​ ​reducing​ ​the​ ​overall​ ​number​ ​of​ ​steps​ ​it​ ​takes​ ​for​ ​the​ ​user to​ ​make​ ​a​ ​purchase,​ ​your​ ​eCommerce​ ​will​ ​most​ ​likely​ ​see​ ​a​ ​reduction​ ​of drop-off​ ​rates.​ ​Many​ ​templates​ ​path-to-purchase​ ​is​ ​already​ ​completed,​ ​and​ ​was not​ ​thought​ ​through​ ​for​ ​your​ ​specific,​ ​unique​ ​business​ ​needs.

Journey​ ​Map​ ​All​ ​User​ ​Types Chances​ ​are​ ​that​ ​your​ ​business​ ​has​ ​multiple​ ​buyer​ ​personas.​ ​It​ ​is​ ​important​ ​that each​ ​of​ ​those​ ​buyer​ ​personas​ ​are​ ​accounted​ ​for.​ ​A​ U ​ X​ ​design​ ​agency​​ ​will​ ​map out​ ​every​ ​user​ ​type​ ​to​ ​ensure​ ​that​ ​the​ ​website​ ​is​ ​user-friendly​ ​and​ ​seamless​ ​for all​ ​user’s​ ​to​ ​use.

Marketing​ ​Driven​ ​Conversion​ ​Testing Before​ ​launching​ ​any​ ​website,​ ​it​ ​is​ ​important​ ​to​ ​test​ ​it​ ​first,​ ​before​ ​it’s​ ​live​ ​in​ ​the market.​ ​This​ ​is​ ​especially​ ​true​ ​for​ ​eCommerce​ ​websites,​ ​where​ ​the​ ​website itself​ ​generates​ ​money​ ​without​ ​the​ ​help​ ​of​ ​a​ ​sales​ ​team​ ​or​ ​outside​ ​personnel.

Testing​ ​an​ ​eCommerce​ ​website​ ​focuses​ ​on​ ​the​ ​checkout​ ​process,​ ​product​ ​pages, cross​ ​selling,​ ​up​ ​selling,​ ​navigation​ ​and​ ​product​ ​search-ability.​ ​Here​ ​at​ ​Codal, our​ ​conversion​ ​testing​ ​strategies​ ​are​ ​designed​ ​to​ ​mitigate​ ​shopping​ ​cart abandonment​ ​and​ ​decrease​ ​bounce​ ​rate.

So​ ​What?

Using​ ​a​ ​template​ ​will​ ​not​ ​fix​ ​current​ ​pain​ ​points​ ​of​ ​the​ ​website,​ ​it​ ​also​ ​will​ ​not take​ ​into​ ​considering​ ​your​ ​unique​ ​business​ ​needs,​ ​and​ ​all​ ​of​ ​your​ ​different customer​ ​types.​ ​If​ ​you​ ​hire​ ​a​ ​UX​ ​and​ ​UI​ ​design​ ​agency​,​ ​they​ ​will​ ​take​ ​the​ ​time​ ​to understand​ ​your​ ​business​ ​and​ ​make​ ​recommendations​ ​based​ ​on​ ​that.​ O ​ ne template​ ​does​ ​not​ ​fit​ ​all!

Tech​ ​Strategy​ ​|​ ​User​ ​Experience​ ​Design​ ​|​ ​App​ ​Development www.codal.com