Why Your Website is Your Best Marketing Tool
A good website is essential to every business. Without a good website, you’re missing out on great opportunities that you wouldn’t typically miss, if you had a compelling website. Your consumers need to know what you offer, and how to reach you. A great website itself can accomplish many of your marketing and sales efforts. It is truly the best marketing tool possible for your business. Your website can give you incredible data and analytics that can help change your marketing strategies to better market to your customers. Being able to see what pages are the most popular, and what pages are not performing well will inform you on which pages need improvements. A small change on that page can mean the world to your customers. There are multiple different analytics tools that you can integrate with your website. One of the most popular being Google Analytics. It gives you all the information necessary, and it is free.
Your website (along with all of your social media accounts) are accessible everyday, all day. This is the only way that your customers can reach you at strange hours. If you’re a store or a business, you are probably not open 24/7. Think about it, what is the first thing you do when you want to learn more about a company? Most people do a Google search of the company name, which leads them to the company website.
If you are not getting the results you’d like, consider redesigning your website. A little change can go a long way, and if your user experience is bad you could be losing majority of the sales that you could be achieving. Since your website is the strongest marketing tool you have you must think about a few important factors that play into your web design. What are your business goals? Who is your typical customer? Is most of your traffic from mobile or web? There are many elements that need to be thought out prior to a website redesign. If you need assistance on your web strategy, let’s talk. We’d love to sit down with you, audit your website and help make your website stronger. go@codal.com
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