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“We need to give customers what they want. So, we design a portfolio of products, ecosystems, and experiences that fit every price point, every consumer lifestyle, and every segment of the market,” says Caballero-Vieyra.

“Sometimes, businesses require different products than consumers. So we need to think broadly and try to make it so that we always have a path to every customer, that we always have the product that best fits their needs and their desires.”

For T-Mobile, telco innovation and supply chain development are focused on retaining its position as the industry value and network leader.

“If you look at what we've been doing for the past couple of years, we've been consistently a leader in the market, in terms of giving consumers the best value for money. We've been the value leader,” Caballero-Vieyra asserts with pride.

“And now, it’s probably the first time in the history of telecoms that any wireless company is striving to be the value leader and the product leader at the same time. Our 5G network has been ranked number one by many network experts, and they always rank our 5G performance very highly, whether it's in coverage, speed, reliability or all three.”

T-Mobile is also working closely with its strategic partners to anticipate industry trends ahead of the competition – a core element of remaining ahead of the pack.

“There's a lot of innovation coming, whether it's on the hardware design or the OS. The OS has been playing an increasingly important role in the experience customers have with their devices and related