Mobile Magazine - March 2021

Page 111

T – MOBILE US, INC.

“ IT’S IN MY NATURE NOW TO LOOK FOR THOSE BIG BUSINESS CHALLENGES, TO UNDERSTAND WHAT THE OUTCOME IS INTENDED TO BE AND THEN TO FIND THE TECHNOLOGY NEEDED TO SOLVE THAT PROBLEM” T-Mobile’s quest for a better customer ERIK LAVALLE

DIGITAL SUPPLY CHAIN TECHNOLOGY LEADER, T–MOBILE

able to gain a deep understanding of desired business outcomes that helps to define product options. At the beginning of 2020, no-one at T-Mobile could have predicted the sweeping changes that have affected national and international supply chains. With the March lockdown soon followed by the completion of the company’s merger with Sprint Corporation in April, LaValle says that the added challenge of integrating two separate supply chains into a single ecosystem has been difficult, although nothing has impeded

experience. “Going into 2021, I think there are three things we’re going to focus on: internal transformation to become a more unified company, transformation around our customer experience, and finally our ongoing digital evolution,” he summarizes. The usual pressures of meeting expectations and delivering value will remain, but new technology such as T-Mobile’s rapidly expanding 5G network will play an essential role in realizing its ambition. “Digital transformation has been very meaningful to T-Mobile. My encouragement to anyone would be to pick one of your most challenging areas and just get started.”

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