Online Marketing Services Proposal from Mobilunity Website: www mobilunity com Email: sales@mobilunity.com Skype: mobilunity com
● Image URLs have descriptive names and ALTs are optimized by brand name. That’s a good start, in the future it’s advisable to use keywords in naming images, especially for informative pages.
While there are not many pages to work on yet and we see that basic optimization was done (image ALTs are optimized, metadata was added), we still advise to cover all basic internal optimization points from the very start to help website ranking in future.
While there is already a properly-built homepage with metadata filled-in, the website may still be improved from an onsite perspective, especially from the content point of view. We believe that one of the key directions of work now should be gaining reputation through links from trustworthy and relevant resources and building a solid content base in the form of a blog on the website, which would cover all essential semantics (target keywords).
Internal optimization
Backlinks & Positions
● Website is mobile friendly and passes Google’s mobile friendliness test.
The website is brand new and doesn’t have any exposure in search results yet:
Example.com
● Website speed should be still improved for mobile not to affect website ranking: https://pagespeed.web.dev/report
● Homepage is currently quite short - 686 words without prominence of any specific keywords. We would advise to extend it to 1000-1500 words and incorporate relevant keywords naturally
● Sitemap.xml is present, while html sitemap is absent
Example.com Marketing Services Proposal from Mobilunity.com Date: XX/XX/XXXX Example.com Marketing Services Proposal
Audit and Presence in SERP
Currently we spotted only 1 backlink from a jobsite pointing to the website.
Website: www mobilunity com Email: sales@mobilunity com Skype: mobilunity.com 2
Thus, no ranking in Google (though the website is in index). We highly advise to start building first backlinks by a brand name on a mix of crowd (business listings) and highly-trusted resources. While during the first 3 months pace of link building should be quite slow (20-50-100 links per month), it’s still essential to start obtaining such links as soon as possible to see search engine keyword ranking in the long term.
Example.com Marketing Services Proposal from Mobilunity.com Date: XX/XX/XXXX
Website: www mobilunity com Email: sales@mobilunity com Skype: mobilunity.com 3
PPC Our tools show that you’ve started running ppc campaigns this month in LOCATION by a single keyword “X” (the data may be incomplete). From our point of view, it may be too soon to run such campaigns now, without building a brand and gaining visibility in trusted media - we advise to build a brand first (during at least 3 months get mentions and publications in relevant financial/stock market media resources and build corporate smm channels).
Competitor UR DR Referring Domains Ranking Keywords Estimated Organic Traffic Website 1 80 74 3738 25328 72015 Website 2 53 69 2204 12538 23374 Website 3 48 51 766 11506 13048 Website 4 52 61 1267 9197 9067 Website 5 47 52 730 51083 8863 Website 6 55 65 1595 9048 8433 Website 7 46 45 548 3967 2621 Website 8 54 56 1803 1272 2480 Website 9 39 28 520 4264 2101 Website 10 45 47 580 1768 1733 AVERAGE 52 55 1375 12997 14374 MEDIAN 50 54 1017 9123 8648 Website: www mobilunity com Email: sales@mobilunity com Skype: mobilunity.com 4
Example.com Marketing Services Proposal from Mobilunity.com Date: XX/XX/XXXX
Competitors
Overview
Disclaimer: since we don’t know specifics of your business model well, this section may be completely revised based on your comments and further inputs.
On the other hand, we understand the campaigns started are driven by business needs we are not aware of, thus, we admit the ongoing PPC campaign is definitely not harming any of needs, and brings an effect that will accumulate more and more in future.
SMM The brand currently lacks profiles in social media. Since the website offers B2B service, we highly recommend starting with establishing a page on LinkedIn in particular. Other SMM channels will also help building a strong brand and improve ranking of the main website in future, but they may not be so critical from the start.
While competition in the niche is quite strong and there is a long list of financial projection analysis tools available, we see that in fact they don’t have many referring domains and promote themselves through software review platforms, as a rule. Below you may see a comparison table of 10 top competitors in the niche and their SEO metrics, how those correlate with organic traffic, average and median for this selection:
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● Creation of one SEO plan for the whole website based on the following analyzes: ○ semantic core definition (covered in internal optimization part) research for possible niche resources to be used in promotion competitors analysis to prepare a list of resources to be used in promotion
Social accounts may be created and updated in a background mode by the SEO Specialist or a part-time SMM Consultant.
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Our team suggests ongoing work in the following directions:
Based on existing data we would advise to make the main focus on SEO efforts now and invest in gaining more organic traffic to the website. Upon your request, we may also involve a PPC Specialist, who would be managing campaigns in Google Ads (search + display, to be defined).
As you may see, in order to be in top search engine results in the niche by commercial keywords, your website would need to gain backlinks from 1k+ unique and relevant referring domains, which could be done with a natural for search engines pace within 1.5-2 years.
Internal optimization Internal optimization of the website will be completed within the first month since the start date of working on the website. It will be done in collaboration with development team and include the following activities:
Example.com Marketing Services Proposal from Mobilunity.com Date: XX/XX/XXXX
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● Full technical audit of the website with an extended report and suggestions.
External promotion External seo would be mainly focused at increasing UR/DR of the website, gaining visibility in relevant media, submitting the website to software review portals and promotion of new blog posts. Before we start executing monthly plans on regular basis, first month of external SEO work on website will cover one-time activities:
● Upon your approval - further fixes on the website.
● Detailed competitor research and analysis with definition of key commercial keywords to be used in the website content.
● Upon approval such pages will be written, uploaded with relevant media (images) and taken for further promotion externally (though backlinks).
Example.com Marketing Services Proposal
● Deep keyword research and preparation of the monthly content plan.
○ creation of a database of resources for further monthly activities based on analysis above. Once one-time activities above are completed, each next month of external promotion would include:
Social profiles management
As was mentioned above, we would advise to create basic SMM profiles for the website and once new posts are written for the blog, those could be additionally re-shared on such profiles. During the first 3-6 months we don’t see that any additional activity would be needed on such pages. PPC The strategy here would depend on your business needs and current budget. Additional information will be required on the cost of a lead, preferred geo to target and weekly budgets.
Business Model and Quote for Marketing Team Services
Based on the scope of marketing activities, which are supposed to be covered, we would like to offer you cooperation based on 2 different models. Both models assume your functional management of your resources provided by us to you. Model 1. Dedicated Full-Stack Marketing Specialist
To cover all activities including SEO, PPC and minor SMM, we would advise you to hire a full-stack Marketing Specialist (confident Middle level requiring minimal supervision), who would be managing all audits, doing internal optimization him/her-self, ordering content and links from freelancers, organizing all processes as per plan and regular reporting. This will be a person, who reports to you directly, without involvement from our side. Monthly cost of such a specialist in Ukraine services is $2600-3800 USD a month depending on the candidate that you choose to engage (each CV will be presented with the desired cost). The quote covers full-time (40 Website: www mobilunity com Email: sales@mobilunity com Skype: mobilunity.com 6
● Submission of website to software review portals.
● Niche forum promotion based on target keywords' SERP analysis.
Example.com Marketing Services Proposal from Mobilunity.com Date: XX/XX/XXXX
● Weekly reporting on all activities done within the week, list of links built, changes of KPIs (organic traffic, changes in positions by target keywords).
● Guest posting / contribution on relevant resources. ● Creation of business profiles.
Model 2. Part-time Engagement of Senior-Level Consultants
● Senior PPC Consultant would agree with you PPC goals, cost per lead and budgets, and will be running the campaigns and reporting weekly. In case you plan to limit campaigns to one platform only (Google Ads), we estimate that such a specialist may need 30-50 hours monthly and up to 20 hours for initial campaign setup from scratch. And the hourly cost of Senior PPC Consultants is within the range of $30-$45/hour.
Date: XX/XX/XXXX hours/week) dedicated work of a full-stack marketing specialist, with his/her vacation days and sick days covered by you as the client. The quote doesn’t include writing content for the website or external resources, cost of building links and PPC budgets. The content should be provided by the client or paid additionally. Usually the cost of content + links expenses are within the range of $1000-2000 per month (depending on the volumes of content you approve to be written).
● Senior SEO Consultant would be managing all scope of SEO work him/her-self and working with other contractors to provide the links and content. This consultant will be doing more analytical work, specifying the SEO plans, which should be executed on freelance and being accountable for the quality of such work. We estimate that such a specialist may need 80-100 hours monthly. And the hourly cost of Senior SEO Consultants is within the range of $30-$45/hour.
Same as in the previous model, the content should be provided by the client or paid additionally
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Example.com Marketing Services Proposal from Mobilunity.com
Alternatively, we may offer you to engage a Senior SEO Specialist and Senior PPC Specialist, who will be involved part-time and payable only for the time they spent and additional expenses they have on links/content/ppc (budgeted by you in advance).
● With the growth of the brand and upon your request, we will be also able to engage SMM Consultant, who would be supervised by your 1st SEO Consultant (see above) and would be spending 20-50 hours monthly for social profiles management. Hourly price for such consultants is usually in the range of $25-40/hour.