Vitaman can Earn You Extra Dollars By Working Smarter Not Harder By Clare Castles

Imagine this scenario, and I bet we are talking to most of you reading here, you have successful businesses with a finite number of chairs, 2 – 4 – 6… and you are running pretty much to capacity with the numbers of customers each chair, each operator, each day, each week.

To make more money you could:

A. Put your prices up. (We will be talking about this and much more in our blogs on our wholesale portal website)

B. Expand and open another location. (Again, check for blogs soon)

C. Incorporate other services that will increase your income by increasing your clients average service value (ASV).

Let’s look at C.

Introducing VITAMAN and implementing these simple services will not only set you apart from your competition, but it will also lift the perception of professionalism of your shop from your customers point of view. It will open the doors to creating a whole new relationship with your customers and open a gateway for them on a whole new world of aftercare retail options that they will love you for! (So will their partners just quietly). Here’s a few easy-to-do in store services that can do just that. These mini services are perfect to have any member of staff perform, from a junior apprentice to senior stylist. With such a minimal Cost of Goods (COG) they can be a complimentary valueadded treatment (creating loyal customers) or a way to increase your Average Service Value (ASV). All salons/barber shops have different pricing structures, these are just a guideline of potential income.

Groom & Zoom 1:

No one enjoys the spikey hairs that remain around the neckline. So, after the haircut and before styling/drying, take the customer back to the basin for quick face & neck cleanse then moisturiser. Or include add a face scrub

Option (a) Cleanse, Moisturiser

Time 2-3 mins COG $0.60 Potential Income $10 extra

Option (b) Cleanse, Scrub, Moisturiser

Time 4-5 mins. COG $1.14 Potential Income $15 - $20 extra Wholesale Product investment (3 x 500ml products) = $130.00 Gives you 250 treatments = $2500 to $5000 potential income. Great retail opportunity with customer trying before buying.

Groom & Zoom 2:

Who doesn’t enjoy a scalp massage? Spoil your customer while the scalp treatment is processing with a face & neck cleanse then moisturiser. Scalp Treatment with Cleanse and Moisturise: Time 10-15mins COG $0.88 Potential Income $20 - $25 extra Wholesale Product Investment (3 x 500ml products) = $157.00 Gives you 250 treatments = $5000 to $6250 potential income

Groom & Zoom 3:

The ultimate reviver to rejuvenate the skin after a big night or jetlag. Cleanse, Anti-aging individual disposable sheet Masque (10 min) and Moisturiser Time 13 mins. COG $12.60 Potential Income $25 - $30 extra Wholesale product investment (2 x 500ml products) = $122 Individual Masques @ $12 each. Gives you 250 treatments = $6250 - $7500

Groom & Zoom 4:

Smart operators can perform mini facials at the basin or if you have a dedicated room. Transforming tired dull skin. Cleanse, Scrub, Massage, Masque, Moisturiser Time 15-20 mins COG $2.11 Potential Income $30 - $40 extra Wholesale product investment (5 x 500ml products) = $267.00 Gives you approx. 250 treatments = $7500 to $10,000 potential income

You will find that after you perform these services and your customers experience our beautiful products firsthand, the feel, the pure Australian scents, the performance of VITAMAN products and results they will encounter and see for themselves right there in-store, your customers will be immediately impressed!!

You’ve taken the care to present them with another level of grooming and guess what? it’s come from a trusted source they already confidently choose to use for their grooming needs… YOU!!

You will be in a unique position to prescribe a selection of the VITAMAN range for your customers to take home and, just as you do when you are styling their hair, you gave them a personalised class on how to use the products best for themselves. WIN/WIN/ WIN!!

@vitamanglobal

www.vitaman.com.au