3 minute read
Heiniger Clippers
Heiniger is no stranger to these expectations and are indeed used to delivering just that. Manufacturing clippers for the animal industry for over 75 years, Heiniger’s Sheep Shearing Shears are so popular and widely used, they dominate the global market.
To put that into perspective, in the wool industry, there are 78 million sheep in Australia going to their barbers at least once, sometimes twice a year. Australia has the biggest sheep population of any one region in the world.
Heiniger’s second best sellers after shearing, are the machines they manufacture for the pet grooming industry, another market they dominate. In fact, it’s estimated that millions of sheep, cattle, horses, goats, and smaller animal pets including dogs, are clipped, and groomed with Heiniger’s “Swiss-Made” products…DAILY!
Heiniger announced their arrival to the Hair Industry, with an official launch and presentation at Cosmoprof in May of this year in Bologna Italy.
It’s now time for the live shows.
On the eve of the launch of the new Interstellar Range in Australia, we talk with 3rd generation CEO Daniel Heiniger, to find out more about this amazing and exciting achievement for the company.
Daniel, what was behind the decision to enter the Human Hair Market?
“Our mission has always been to make the lives of our customers easier, to give them a positive “Heiniger Experience”, one they don’t forget, we wish to extend that to the professionals in the hair industry. We are a family-run business that has grown over the years with constant development and a strong focus on quality and innovation.”
Expanding into the hair market is a natural progression for Heiniger as a company, and one that came about literally by the demand of the users of their dog grooming trimmers and clippers. Daniel explains….
“We had some of our customers using our products to trim their beards and cut their hair with our dog grooming machines telling us how great they were with this task. More and more barbers and stylists were asking us to bring our expertise in what we do to the hair market, along with a growing number of distributors in the hair industry, so we took the leap!”
Heiniger supply their machines to many markets, and it seems they do so with a very special understanding of the needs and challenges of the end users of their products.
“We get “hands-on” with our customers and build very strong relationships. Heiniger only manufacture and supply professional use products, our customers use our tools to make a living. We pride ourselves on this unique bond and by working closely together and listening to our customers we learn about their craft of grooming with machines, their needs, demands and expectations from our tools. This helps enable us to deliver the 5-star products that we promise we will, that can be depended on and relied upon with absolute confidence by our customers.”
