One of London’s Oldest Barbershops Upgrades to Cutting-Edge Booking Platform, Fresha.

The leading marketplace and booking software for the beauty and wellness industry, Fresha, is excited to announce its new partnership with one of London’s oldest barbershops, Pall Mall Barbers.

Originally established in 1896 and then renamed Pall Mall Barbers in 2005 by Richard Marshall, the business has grown to include nine shops over its 18 years. The team prides itself on offering the best barbering service, using global grooming techniques and staying ahead of trends.

Founder Richard Marshall’s approach and leadership have led Pall Mall Barbers to become the largest independent barbering business in London, with 64 chairs across their locations and 23 award-winning products, not to mention the flagship shop at Rockefeller Centre on Fifth Avenue in New York City.

This collaboration with Fresha will help them integrate a seamless, tech-based experience into their innovation-driven services, bolstered by a storied barbering history that dates back 127 years.

“We’re passionate about lifting up storied businesses like Pall Mall Barbers, so bringing them on as a Fresha partner is a big win for us,” says Tim Frankcom, Fresha’s Chief Commercial Officer. “With their history and excellent reputation, we know they’ll find even more success with the added capabilities Fresha offers.”

“When I pieced together the history of Pall Mall Barbers, it was a really exciting discovery and made my ambitions to build a brand start to come to life,” says Richard. “And now, working with Fresha will help cement Pall Mall Barbers as a barbering destination, making it easy for all our clients to come to one of our shops and experience our heritage and expertise.”

Pall Mall Barbers was renamed and modernised in 2005 by Richard, but its roots go back to 1896. While redecorating after buying his first space, Richard discovered a business card with the heading ‘Pall Mall Toilet Saloon’ dated 1910, indicating the space housed a barbering business for almost a hundred years before he changed the name and took it into the future.

Now, Pall Mall Barbers is a multi-award-winning, global barbershop that puts the customer experience first and delivers best-in-class results. Their success is driven by Richard’s entrepreneurial spirit, building the business from the ground up with no investment, and his decades of experience in barbering, along with his team’s knowledge of styling techniques and traditions.

You can find Pall Mall Barbers on the Fresha marketplace at fresha.com or by downloading the Fresha app on the App Store or Google Play.

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences.

To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Facebook and Instagram.

Also visit www.pallmallbarbers.com

or follow Pall Mall Barbers on Facebook and Instagram.