4 minute read
A GAME CHANGING GHOST STORY
JRL Professional isn’t just a brand, it’s a legacy. For decades, JRL has been a trusted name in barbering, delivering innovative tools crafted with the expertise barbers demand. Their commitment to quality and cutting-edge technology ensures you have the performance and precision needed to create any style with confidence.
Their most recent release is the Onyx Ghost Edition, reviewed across the globe as an absolute GAME CHANGER! Ergonomically designed in a sleek White Matt Colour, the range comprised of Clipper, Trimmer, Foil Shaver and Dryer; with a glowing brand name, is taking the world by storm.
We caught up with Robbie Lippett, owner of Attaboy and JRL Ambassador about the new launch, his role, and the experience of shooting for the Front Cover of Barber Shop Magazine in this special JRL, Ghost edition!
Could you describe the creative process behind the front cover shoot featuring the new JRL Onyx Ghost edition?
After seeing the new Onyx Ghost edition, my mind instantly wanted to involve colour and create a clean blonde look. We love our colour at Attaboy and we wanted to incorporate this with a late 90’s early 2000’s style that is now becoming a trend again.
Which product/s in the Onyx series do you use most in your day to day and what are your favourite features and benefits?
Since changing to the JRL Onyx Clipper, I feel like my clipper work has become a lot cleaner. Besides the quiet motor, my favourite feature would be the 5-click lever which gives you more control and consistent results. These clippers are a game-changer and there’s a reason why ALL of my staff, across the four Attaboy locations, plus our team at Boy Oh Boy in Perth, all use the Onyx Clipper. In saying that, its hard to choose your favourite child, because the new trimmer and foilers are unreal also.
As someone deeply involved in the barbering community, how do you think these new JRL tools will impact the industry as a whole?
It’s safe to say that JRL are turning heads, and a lot of barbers are jumping across to these clippers for a reason. Gone are the days of using bulky, loud and inconsistent clippers. The innovation from JRL has changed the barber industry – for example, the quiet motor, the LED battery status display, 5-hour run time, the 3.5mm precision blade, 6000 & 7500 RPM power, and the cool blade technology.
Can you share your experience as a JRL Ambassador and how it has influenced your career in the barbering industry?
I’m so privileged to be a part of such an amazing and talented team. When you’re around the Australian JRL team, their ambassadors, and educators, they naturally lift and motivate you. Which as a business owner, it’s something I want to take back into my salons and get the crew excited about what’s happening in the industry.
What has been the highlight of your Ambassador role with JRL to date?
Hard to choose my favourite as there’s so many. Being asked to represent JRL and shoot the cover look of the Barbershop Magazine could take the cake. But it’s also pretty damn cool getting your hands on new tools before they go to market, to trial and give feedback. And lastly, being asked to represent JRL Australia in Hong Kong later in the year.
How do you see your role as a JRL Ambassador evolving as the brand continues to innovate and expand its product offerings?
Like other industries such as fashion, cosmetic, sporting, I see the industry collaborating a lot more with brands. Hear me out, JRL, I’m picturing a neutral range of Attaboy x JRL clipper collab.
Lastly, what advice would you offer to aspiring barbers looking to incorporate cutting-edge tools like the new JRL Onyx Ghost edition into their craft?
Put simply - do it! Having the right tools makes me fall in love with this industry even more. There is no better feeling in the world than looking down at your tools before your first client arrives, and instantly knowing you’re going to do some awesome haircuts today, before even picking them up.
Ghost Clipper Features: Adjustable 6,000 & 7,500 RPM, 5 hour run time, patented Smart-Clip Technology - Constant speed, motor won’t drag or stall
Ghost Trimmer Features: Genuine 8,200 RPM, 3.5 hour run time, patented Smart-Clip Technology, patented EZ-GAP Metal Blade ensures clean, flawless zero gaps every time
Ghost Foil Shaver Features: Powerful 8,000 RPM, charge time 2 hours for 3 hours run time, low noise due to magnetic levitation blade system, for a smoother, cleaner cut