STAFF MOTIVATION!

INAUGURAL EXHIBITION DRAWS OVERWHELMING RESPONSE FROM BARBER AND HAIR INDUSTRY

EXPO4BARBERS, the premier exhibition dedicated to the barber and hair industry, made a stunning debut at the Gold Coast Convention Centre in April, marking a monumental success with over 40 exhibitors and a staggering attendance of over 1250 barber enthusiasts.

EXPO4BARBERS offers a dynamic platform for professionals and enthusiasts to connect, learn, and celebrate their passion for barbering. With a diverse range of exhibitors, educational sessions, and exciting events, EXPO4BARBERS now most certainly sets the standard for excellence in the industry.

Hosted over two bustling days, EXPO4BARBERS offered an immersive experience that brought together the finest in barbering. Attendees were treated to a showcase of cutting-edge products, innovative barbering technologies, and exclusive insights from top industry experts. The event featured a VIP Lounge, food and beverage outlets, tattooing, and an array of renowned retailers specialising in barber and hair products from across the country.

A highlight of the exhibition was the sold-out education sessions with the incredible Barber Josh OP, offering invaluable learning opportunities and garnering huge praise from attendees. The main stage witnessed awe-inspiring performances by the nation’s leading barber educators, captivating audiences with their unparalleled talent and expertise.

To get everyone in the mood, the electrifying opening night party and barber battle held at the Mobile Barber Shop Depot, saw a remarkable turnout of 300 attendees with the energy off the charts as participants showcased their skills, fostering camaraderie and celebrating the artistry of barbering.

Exhibitors included top brands such as Babyliss, Silver Bullet, JRL, Barberbrands International and Level 3, as well as BarberCo, Heiniger, Morfose Ossion and Salon Furniture Australia.

Official Media Partner, Mocha Group/Barbershop Magazine, were on hand in the custom-built media lounge which took on the look of a full photographic studio, taking shots of all models from the education sessions and stage shows as well as on stand activations and attendees.

“EXPO4BARBERS is here to not change the industry but continue to lift the game in what we do and ensure that the people and brands gain the recognition they deserve, ” said Fraser Forsey, Organiser, EXPO4BARBERS and owner of 4Barbers.

Linda Woodhead, owner of Mocha Group – the official media partner said, “The inaugural exhibition exceeded all of our expectations, providing a dynamic platform for industry professionals and enthusiasts to connect, learn, and celebrate their passion for barbering. We were honoured to be the official media partner of this event and will most certainly be partnering again in years to come”.

Due to the resounding success of the event, EXPO4BARBERS is set to return in 2025, promising an even more exceptional experience. Additionally, organisers have announced plans for a new exhibition in New Zealand at the end of 2024, further expanding the reach and impact of this groundbreaking initiative.

For more information about EXPO4BARBERS and updates on upcoming events, visit www.expo4barbers.com.au