Adapting your barbershop to ever-changing client needs.

At the core of every barbershop is the client. And success in the barbering industry depends on understanding them, adapting to their needs, and creating exceptional experiences. With technology transforming how businesses operate, using it to your advantage can make all the difference.

Understanding client needs in a competitive market

In today’s fast-paced world, convenience and personalisation are top priorities for clients. They expect seamless booking experiences and tailored services that fit their busy lives. Meeting these demands can feel overwhelming, especially when you’re balancing the daily grind of running your shop.

Fresha, the barber booking software, sat down with Declan Seca, owner of Aces in Melbourne. He said: “Blast and auto campaigns are probably my favourite part about using Fresha. They keep my clients connected and coming in. And I can run them in the background so I’m not spending too much time messaging lots of people in one go.”

Fresha’s platform embodies this mindset. Connecting with your clients is a key part of growing your business - and with automated messages and blast campaigns, you can do it with very minimal effort.

The power of seamless booking and scheduling

One of the most common frustrations for barbershop clients is the hassle of booking appointments. Whether it’s unclear schedules, long waits, or outdated systems, these pain points can push clients to look elsewhere. Fresha resolves these issues with a user-friendly online booking system that’s available 24/7.

Fresha also offers automated reminders, reducing no-shows and making sure clients stay engaged. By streamlining the booking process, you improve your client’s experience from the moment they book to the moment they leave your chair.

Personalise your client profiles

Building strong relationships with your clients means knowing what they want. Fresha’s detailed client profiles help barbers keep track of appointment history, preferences, and feedback. This allows you to offer a personalised experience tailored to each client’s unique style and needs. For example, you can save your client’s preferences in their Fresha profile. You can also send new clients consultation forms ahead of their appointment to make sure you’re prepared to deliver exactly what they’re looking for.

Use insights to improve operations

Data-driven insights are invaluable for understanding trends and improving how your barbershop operates. Fresha provides analytics on sales, bookings, and client behaviour, helping you spot areas for growth and make informed decisions about your business. These insights not only help you enhance your services but also guide your marketing efforts.

Market the right messages to the right clients

Attracting new clients while retaining loyal ones is vital for the success of any barbershop. Fresha’s built-in marketing tools make this process simple, offering automated promotions, email campaigns, and review management.

For instance, you can launch a targeted promotion for beard grooming services or send personalised thank-you emails to regular clients after their appointments. With Fresha, nurturing relationships and building a thriving client base becomes effortless.

Take payments the way clients want

Payment processing can be a hassle for both barbers and clients. Fresha makes this easier by supporting secure, cashless payments like Tap to Pay on iPhone and upfront payments in the app. Clients appreciate the ease and flexibility, while you benefit from faster and more reliable transactions.

Using Fresha for your barbershop isn’t just about keeping up with technology—it’s about putting your clients first. By simplifying operations, enabling personalisation, and offering actionable insights, Fresha helps you meet the ever-changing needs of your clients. Take the risk, embrace the tools available, and create a barbershop experience that your clients will love and remember.

Fresha is the world’s #1 beauty and wellness marketplace powered by all-in-one free business software with integrated payments. With over 100,000 partner venues in more than 120 countries, Fresha simplifies business operations and enhances customer experiences. To learn more, visit fresha.com, download Fresha on the App Store and Google Play, or follow Fresha on Instagram and Facebook.

www.fresha.com