Business Tips for the Beauty Industry

WITH JASMINE SCARR

What initially began as a tanning salon in 2007, has now extended into a beauty empire, all at the hands of Timely customer Jasmine Scarr. Taking her business to higher heights, Jasmine has built out an extensive range of products to accompany her in clinic services, which offer a unique and cruelty-free alternative to other products on the market.

Thanks to purpose and profit driven strategies, plus the implementation of automation, Jasmine’s business, Bella Bronze Tan, has gained a celebrity clientele and lucrative partnerships that helped place tanning on the map.

Mother of two and business owner, Jasmine Scarr, shares secrets on how she juggles it all.

What’s your favourite thing about your job?

I love the way myself and my team make people FEEL, not just look. The smile on peoples’ faces when they see themselves is priceless and the in room connection with clients is truly the best

How do you balance work and life, and make sure you have health and relaxation?

Look, not well! A wine on the couch at 9pm while I work is self care isn’t it? But honestly, it’s a tricky one. My partner works away 4 days a week so with the help of daycare, a nanny, staff watching my kids at 530am so I can race to the gym and my mum, I cram in what I can. Currently, I am overdue for a facial, brows and nails so that’s next week’s job…maybe!

How important have retail sales been to your business growth and success?

They have played a huge part and we have weekly mini one-on-one’s, as well as monthly and quarterly training with our team. We find education and communication (more importantly, listening) equals sales in our business. Having our own brand to coincide with the salons means we need to know our stuff and we genuinely love it, as our team uses nothing else. Setting KPI’s was a huge driver for us and has seen our revenue increase by 20% consecutively over the last 3 months.

What are your top tips on how to work smarter, not harder?

I have a few! - Firstly, Systemise! Timely has helped increase our bookings, and now over 80% of our client’s book online. - Hire to your weakness so you aren’t wasting

time on tasks that you don’t love, or aren’t the best at. - Time block during the day and write a list! My undiagnosed ADHD brain cannot function without a list, and its even better when I prioritise what I need to action first - And for sole traders, work from home or offer mobile until you can no longer do it. Even though you might want it yesterday, a shop front is not needed right away! Save your dollars, learn, and offer the best service you possibly can.

What advice do you have for salon owners that are wanting to learn more about running a business?

Find someone that inspires you in the industry you are in and contact them to see if they offer mentorship (I do and love it!). Research all you can, attend network events and soak in every bit of information to grow and be the best version of yourself - your business will follow.