Building Confidence to Show Up on Social Media.

By Angela Sanchez

Social media has become an essential tool for beauty business owners to build brand awareness and connect with their target audience. In the beauty industry, this is especially important as customers want to connect with the personalities and brands they trust. However, putting yourself out there can be daunting, especially when it comes to speaking in front of the camera.

Here are five tried and tested confidencebuilding tips that beauty business owners can use to build their brand on social media and feel more comfortable speaking in front of the camera.

1. Know your audience

The first step in building confidence is understanding your audience. Knowing who you’re speaking to can help you tailor your message and build a connection with your followers. Guess what….. This is NOT your Family and friends. So many beauty business owners are not showing up on social media at all because of what the family and friends might think.

You NEED to switch your mindset and know that your ideal client wants to hear from you, be educated by you and stay updated in between their appointments. The followers you are specifically speaking to because you have nailed exactly who your ideal social media avatar is, will convert into a customer the more you take them through the buyers cycle which doesn’t come from the mindset of what will my friends say if I show up on a story.

Take some time to research your target audience and get to know their interests, preferences and pain points. This knowledge will help you create content that resonates with your audience, making it easier to step in front of the camera with confidence and before you hit record or live you picture her on the other end of the phone watching.

2. Practice, practice, practice

One of the most effective ways to build confidence when speaking in front of the camera is to practice. Start by recording yourself and watching the footage. This can help you identify areas where you need improvement, such as your tone of voice or body language. With practice, you’ll become more comfortable in front of the camera and develop your skills as a presenter. Try and identify your filler word. It might be Um; I remember I went through a phase of saying “What Not”. Try and catch yourself before saying it and don’t be afraid of a pause.

We tend to get so much in our heads of getting this over and done with that we are speaking so fast and forget to even use a call to action at the end of the videos and have finished it before telling the viewers what you actually want them to do.

Know how long you want your video to go for. If it’s 5 minutes or 90 seconds stick to that time and have a HOOK to stop the viewer in Their scroll, your body of the video and then the CTA which is the call to action at the end. Stick to this framework and you are on your way to strengthening that confidence muscle!

3. Be authentic

One of the easiest ways to build confidence when speaking in front of the camera is to be authentic. Speak from the heart and share your experiences and knowledge. Don’t try to be someone you’re not, as this will come across as insincere and damage your credibility. Instead, be true to yourself and your brand, and you’ll find that your confidence grows naturally.

Comparing yourself to the way other people speak on camera, is like comparing their chapter 10 to your chapter 1. If you are just starting out this can be so daunting, but you have to start somewhere!

Having a supportive community like Beauty Boss Pro where you can connect with other likeminded industry professionals that are on the same path and having these similar obstacles can be super helpful and motivating when we are celebrating each other’s wins and having a mentor that keeps you moving forward in building confidence with your social media is such an important investment! You don’t have to go it alone so just reach out to myself over at Beauty Business Co.

4. Engage with your audience

Engaging with your audience on social media can help you build confidence as you’ll be interacting with people who share similar interests and appreciate your content. Respond to comments on your posts, participate in discussions, and reach out to your followers. This will help you build a loyal following and give you the confidence to continue sharing your message.

There is nothing better than a response from a client on your social posts after you have second guessed yourself if it’s good or not. Remember that they see your posts all the time but don’t necessarily know that you want them to comment. (Hence the call to action)

The biggest missed party of building your brand on social media is engaging with your followers, especially other business owners on your local community. They are working hard at showing up just like you so make sure you support them back and make it a priority to engage with their accounts.

Clients are becoming more savvy with Instagram so by watching their stories and commenting on their posts you are actually reminding them of you and your business! Imagine saying you are glowing in this pic and their response back is oh thanks to you and your facials - what do you think is going to happen with their friends who are that …. They will come and check you out and potentially become a customer. Or it prompts that person you commented on that they need to Book in for another facial!

5. Take care of yourself

Last but not least, taking care of yourself is essential for building confidence. Whenever you press record or go live on a video just take a couple of moments to ground yourself. Close your eyes and take some long deep breaths. After 18 years of public speaking this is something, I still do every single time.

You don’t want to get social media fatigue and have so much stress that it’s causing anxiety and you are losing sleep over it. Getting enough rest can help you feel refreshed, energized and confident when speaking in front of the camera. Especially on a day where you might plan to batch record a few videos so you have a strategic collection on a particular topic that you can share throughout the month.

Take care of your mental health. Meditation and mindfulness techniques can help you stay calm and focused, even when you’re feeling anxious or stressed. There is a lot of overwhelm that comes from social media and it is without a doubt causing a lot of mental health problems in society and the more we can normalise not using filters, and just showing up as you are.

Remember these words for me Progress over Perfection !!!!

Building confidence as a beauty business owner is crucial to the success of your brand on social media. By knowing your audience, practicing, being authentic, engaging with your followers and taking care of yourself, you’ll be well on your way to building a loyal following and growing your beauty business with social media as a vehicle to educate and inspire and share your incredible business because there is enough room for us all and you don’t need a huge following to make just one of them convert into a customer.

You’ve got this #BeautyBoss

Www.beautybusinessco.com