RADICAL RE-INVENTION OF LEGACY LEADERSHIP

Embracing Capacity, Identity, and Strategy.

By Rebecca Miller

The traditional mantra of “hustle harder” has long been the gospel in the bustling world of the Professional Beauty and Aesthetic Industry. However, this approach’s toll on personal values and the precious moments with our families that truly matter cannot be overstated.

As a former multiple clinic owner myself, my journey from a beauty and skin therapist entrenched in hustle culture to an entrepreneur has been an incredible journey. Our business is a vehicle, a reflection and expression of us as the business leader and becoming a business owner is the greatest personal development training available.

The truth is if every couple of years if you don’t masterfully re-invent yourself and your business your business will not stay relevant or may keep hitting a glass ceiling of growth.

By mastering and leveraging the art and science of reinvention allows the business to evolve to expand and step into its highest grandest possible vision.

Salon/Clinic leadership is not just about driving profits or achieving business goals — it’s about creating a legacy that inspires and empowers others.

By embracing a holistic approach centered around three pillars — Expanding your capacity, elevating your identity, and up leveling strategy — we can unlock our full potential as legacy leaders and change-makers in our industry.

Expand your Capacity to Lead

Expanding your capacity is the initial, crucial step towards groundbreaking legacy leadership. It’s about building resilience to endure and thrive amidst the countless challenges and opportunities. This expansion isn’t about adding more to your plate but rather enhancing your ability to carry what you have with resilience and effectiveness.

It involves a shift from reacting at a “level 10” of emotional intensity to every business hiccup, to responding with a “level 1” calm, thus unlocking a “10X” potential in mental, emotional, spiritual resilience. Building this capacity is a daily practice, a commitment to laying down the foundational bricks upon which your leadership can stand firm.

By laying this foundational brick, you’re poised to manage more — more clients, team members, challenges, and money — without being overwhelmed.

Reflect on the glass ceilings you’ve encountered and recognise that unless you expand your capacity to hold more space to hold more clients, to hold more team members, to hold more money, to hold more complex issues it doesn’t matter what strategy you implement you keep hitting this glass ceiling.

I see so many salon/clinic owners get the same strategy, some fly to the moon and others bomb out, they get the same coaching, they get the same strategy they intellectually know the exact same thing but get wildly different results and the difference is in their capacity and their identity.

You need to expand your capacity then uplevel your identity to where you’re going then we bring in the strategy. Because if you are not in an energetic state to hold more, you will subconsciously sabotage your growth.

6 figure capacity will not get you to 7 figures by building your capacity to hold more emotionally, energetically, spiritually, mentally, and physically you will keep smashing that glass ceiling and you and your business will keep expanding and evolving in every season.

Elevating Your Identity

Legacy leadership stems from a deep self-awareness and authenticity — a clear understanding of who you are and what you stand for, especially as you navigate the complexities of business growth.

Elevating your identity means evolving to align with your highest aspirations and values. You must transcend past definitions of yourself tied solely to business metrics or limiting beliefs that have held you back from stepping into your full potential.

Instead, this is a time to embrace your role as a visionary leader who is not just involved in the day-today but also shapes the future of you and the industry at large.

When we embody the qualities of visionary leaders, we inspire those around us to do the same. Our identity becomes a beacon of light, guiding us through the darkest times and empowering us to lead confidently and with certainty.

Being deeply connected to your soul’s mission remembering who we are, the impact we want to have and the life and business we want to create that feels in alignment and a by-product of expanding our capacity, elevating our identity is more fulfilling, serving more people, making a bigger difference, more profit.

Upleveling Strategy for Success

Strategy, the third pillar, recognises that what brought you here won’t necessarily get you to the next level. It demands a re-evaluation and refinement of your tactics, ensuring they’re practical and aligned with your expanded capacity and elevated identity.

Whether you’re aiming to scale from six to seven figures or simply to increase your salon’s impact, a new level of strategic thinking is required.

This means setting visionary goals and implementing actionable steps that perfectly align with your expanded capacity and elevated identity. You must make decisions that resonate with your core values, leading with purpose and freedom, and breaking through the metaphorical glass ceiling that caps your potential.

Start by reflecting on your mission. Your mission keeps you grounded, propelling you forward even when obstacles arise. Ask yourself, why did you open your salon or clinic? What impact do you want to make? What steps do you need to take to make it happen?

This might mean introducing new services, exploring innovative marketing strategies, or enhancing operational efficiencies. It’s imperative to carve out dedicated time each week to work on your business, not just in it, focusing on needle-moving activities that drive growth and scalability.

Now, at this point, you might be thinking, “But Bec, I can’t step out of the treatment room to work on my business”. To that, I say leaders create leaders.

By establishing personalised pathways for each team member that cater to both professional and personal goals, you empower them to evolve and take ownership of their growth. This enriches their career journey and strengthens your business by getting you off the floor and into creative and strategy mode to grow, evolve and expand.

Ask yourself: does each of my team members have a pathway to success? It could be the difference between ‘one day’ and ‘day one’.

As you navigate your path to becoming a visionary leader in the beauty and aesthetics industry, remember that authentic legacy leadership is not just about driving profits or achieving business goals— it’s about peak performance at extraordinary levels that most people never access because they approach their success in a singular fashion with strategy this is a holistic approach to peak performance that will elevate you as a leader, you will achieve better results, elevate the way you interact with your team, take better care of yourself and prioritise mental and physical health which is foundational, it’s about creating a legacy that inspires and empowers others.

By expanding your capacity, elevating your identity, and up-leveling strategy effectively, you lay the foundation for a leadership style that doesn’t just chase success but creates a legacy.

Rebecca Miller Mindset and high-performance coach hello@rebeccamiller.com.au

@therealrebeccamiller