THE SKIN SCIENTIST

By Louise May

Aida Anani was born in Australia and spent a significant portion of her life growing up in the UAE. Growing up Aida struggled with acne from a young age, which had a profound impact on her self-esteem. Her skin insecurities led her to constantly seek out and try new skincare products, especially during her teenage years. This personal journey through various skincare challenges sparked a deep interest for Aida in the skin industry.

Experiencing first-hand the impact that skin issues can have on one’s confidence and overall well-being inspired Aida to learn more about skincare and its transformative potential.

Her quest for effective solutions and a genuine desire to help others navigate their skin concerns motivated her to pursue a career in this field. This determination influenced Aida’s educational pathway for the past several years in which she has completed a bachelor’s degree in biology, a master’s degree in nursing as well as many other skin and health-related courses. Aida was driven by a vision to not only improve her own skin but also to empower others with the knowledge and treatments that can make a real difference in their lives.

With this passion and determination, Aida founded The Skin Scientist. Her goal was to create a clinic that offers personalised, science-backed skincare solutions to address a wide range of skin issues. Aida wanted to ensure that everyone who walks through her doors feels understood, supported, and confident in their skin. The journey from her own struggles to establishing The Skin Scientist has been incredibly rewarding, and it fuels her commitment to helping their clients achieve their best skin health.

Beauty Biz Editor Louise May chats with Aida Anani about The Skin Scientist Clinic and her brand of choice to partner with, Circadia.

How does being a nurse-led skin clinic influence the treatments and services you offer?

The fact that The Skin Scientist is a nurse-led skin clinic significantly influences the treatments and services we offer, ensuring they are both highly professional and clinically sound. Our approach to skincare is deeply rooted in medical expertise and a commitment to evidence-based practices. We bring a high level of clinical expertise to every procedure, ensuring care, precision, and attention to detail.

Our treatments are grounded in the latest scientific research, providing clients with the most effective and up-to-date solutions. Our background in nursing equips us with the skills to conduct thorough skin assessments, allowing us to create highly personalised treatment plans that address each client’s unique needs. Our medical background enables us to offer advanced skincare services such as medical-grade peels, micro-channelling, and laser treatments, all performed with a deep understanding of skin physiology.

Nursing is more than just being able to perform advanced procedures, it is a way of communicating, providing fundamental care and being emotionally present to your clients in times of need. This skill gained throughout my nursing education allows me to better support and empathise with my clients throughout their skincare journey and ensures they are comfortable not just in their treatment bed, but also in themselves.

Could you explain what sets your clinic apart from others around you?

The Skin Scientist stands out among local clinics by offering a comprehensive approach to beauty and wellness that includes clinical facials, cosmetic injections, and holistic solutions. What sets us apart is our commitment to personalised treatment plans, crafted after thorough consultations to address each client’s unique needs and aesthetic goals. Our team of highly trained professionals, including registered nurse and licensed aesthetician, brings extensive expertise to ensure all treatments are safe and effective.

Further, the ongoing training and support of all the reputable brands we work with reassures us we have the best resources available. We pride ourselves on using advanced technology and innovative techniques, staying at the forefront of the industry to deliver the best possible results. Our holistic approach to beauty integrates considerations of nutrition, lifestyle, and overall well-being, ensuring that our clients achieve long-lasting and naturally beautiful results.

Our clinic is designed to provide a luxurious and comfortable environment, ensuring that every visit is a pleasant and rejuvenating experience. At The Skin Scientist, we are dedicated to helping our clients look and feel their best through a nurturing and supportive approach that promotes overall well-being and confidence.

How do you ensure that your clients are well-informed and comfortable with their treatment plans?

Education and transparency are fundamental to our approach, and we have several strategies to ensure our clients are well-informed and comfortable with their treatment plans. First, we provide thorough consultations where we take the time to explain each client’s skin condition, the underlying causes, and the available treatment options in detail. We use visual aids and diagrams to help clients understand complex concepts easily.

We also offer personalised treatment plans tailored to each client’s specific needs and goals. During the planning process, we discuss every step of the treatment, including what to expect during and after the procedure, potential side effects, and the anticipated results. This helps clients feel more prepared and confident in their treatment choices.

In addition, we provide comprehensive written materials and resources, such as brochures and aftercare guides, so clients have access to important information even after they leave the clinic. Our commitment to ongoing education extends beyond the initial consultation, as we are always available to answer questions and provide additional information as needed.

Transparency is maintained by discussing all costs upfront, ensuring there are no hidden fees or surprises. We also encourage clients to ask questions and voice any concerns they might have, fostering an open and honest communication environment.

We follow up with clients post-treatment through text messages and phone call updates, promoting ongoing education and support. This type of one-on-one care has garnered much positive feedback and has become a hallmark of our practice. These follow-ups help us monitor progress, address any issues, and adjust treatment plans as necessary, ensuring continuous support and client satisfaction.

Describe the level of customer service in your clinic.

At The Skin Scientist, we pride ourselves on delivering an exceptional level of customer service that truly sets us apart. Our commitment to making each client feel heard and valued stems from my personal experiences growing up. I encountered poor customer service when seeking help for my own skin issues, and those experiences have profoundly shaped our approach to client care.

We ensure that our clients benefit from one-on-one access to our team, providing personalised attention and care tailored to their unique needs. We frequently check in with clients post-treatment through messages to ensure their satisfaction and promptly address any concerns they might have. This proactive engagement not only resolves issues quickly but also reinforces our commitment to their well-being. Our dedication to personalised service is often cited by clients as a primary reason for choosing and staying with us.

Word of mouth has significantly contributed to our growth, with many clients switching to us after hearing about the exceptional care we provide. We know that this attention to detail is deeply appreciated and frequently boasted about by our loyal clients. From the moment clients walk through our doors, we strive to exceed their expectations. Our consent forms are clear and concise, and we make the entire process as smooth and stress-free as possible.

We ensure clients are well-informed by emailing them comprehensive aftercare information and offering flexible payment options to accommodate their needs. Additionally, we go above and beyond by offering after hours messaging and free Instagram consultations to cater to the broader curious community. These modalities reflect our genuine care for clients, ensuring they feel valued and supported at all times.

The support and involvement of my family in building and running The Skin Scientist has created a warm, welcoming environment. We treat our clients like family, ensuring they feel at home and cared for. This nurturing atmosphere contributes to the overall positive experience our clients have with us.

From a drink offering on entry, the option of adjusting temperature and lighting in each room, to a clean fully equipped bathroom solely for patients, I ensure clients are treated like they are part of my family and are comfortable in their time with us.

Customer service extends beyond the way we treat our patients at the clinic. I have made it quite known that customisation is everything in my clinic. From towels, to pens, coffee coasters, client cards, treatment plan folders and even to the hand towels used to dry hands in the restrooms, our commitment to a customised experience is reflected at every turn of the eye. It is in the details I put effort into that I see the most positive response and gratitude from my clients. It shows I care.

For me, it’s never about the money in this industry, which is unfortunately why so many people have bad experiences elsewhere. My focus is on creating lasting bonds with our clients that surpass any skin condition. By maintaining this high standard of service, we’ve built a reputation for excellence that resonates deeply with our clients, attracting new ones and fostering long-term loyalty.

Your clinic offers a range of holistic services, how do these complement your skin treatments?

At The Skin Scientist, we’re excited to announce the upcoming introduction of intravenous (IV) therapy as part of our holistic approach to skincare. Drawing from my background as a nurse, I understand the intricate relationship between skin health and overall well-being.

This knowledge informs our comprehensive services, including skin supplements, dietary expertise, lymphatic drainage, LED Light Therapy and more, which are designed to complement our skin treatments.

Intravenous (IV) infusion therapy delivers essential vitamins, minerals, and antioxidants directly into the bloodstream, ensuring maximum absorption and effectiveness. This therapy supports skin health from the inside out by providing nutrients that promote cellular repair, hydration, and detoxification.

IV infusion therapy can accelerate the healing process, improve skin clarity, and boost overall vitality, making it an excellent complement to our topical and procedural skin treatments. Diet plays a significant role in skin health. Our dietary expertise involves personalised nutritional recommendations that focus on foods known to benefit the skin.

Drawing on my nursing education in diet and health, I educate clients on how to incorporate antioxidant-rich fruits, vegetables, lean proteins, and healthy fats into their diets to combat inflammation, reduce acne, and slow the aging process. Moreover, incorporating skin supplement recommendations ensures we are staying proactive and harmonious in our holistic approaches.

Acne, for example, can often be exacerbated by imbalances in gut microbiota or hormonal fluctuations, while pigmentation can be influenced by hormonal changes and inflammation in the body. By integrating scientific evidence and drawing on my nursing background, we provide tailored recommendations to support skin health from within.

While we offer guidance based on our expertise, we emphasize the importance of consulting with a registered dietitian for personalised dietary advice. Our goal is to empower clients to understand the complex interplay between diet, lifestyle, and skin health, allowing them to take proactive steps towards achieving clear, radiant skin.

Circadia is the skincare brand you use and recommend in the clinic, why did you choose Circadia, and what do you love about it?

Circadia is the brand we use and wholeheartedly recommend for our clients at The Skin Scientist, and there are several compelling reasons why it stands out as our brand of choice.

Firstly, Circadia products are founded on the principles of chronobiology, which is the science of natural circadian rhythms. This innovative approach ensures that their products work in harmony with the body’s natural cycles, optimising the skin’s repair and rejuvenation processes. This unique focus on the skin’s biological clock is one of the key aspects that drew us to Circadia, as it aligns perfectly with our commitment to holistic and science-backed skincare solutions.

Another aspect we love about Circadia is the diverse range of products they offer. Whether addressing specific concerns like acne, ageing, or pigmentation, Circadia’s comprehensive product line allows us to customise treatment plans that cater to the unique needs of each client. This versatility is invaluable in our clinic, as it ensures we can provide targeted and effective solutions for a wide variety of skin conditions.

Additionally, Circadia products are designed to build up and strengthen the skin over time. Their formulations include powerful, scientifically proven ingredients that not only address immediate skin concerns but also promote long-term skin health. This emphasis on sustained improvement and overall skin resilience is something we highly value, as it helps our clients achieve and maintain radiant, healthy skin.

What truly sets Circadia apart is the thoughtful and multifaceted approach of their products. From leveraging cutting-edge scientific research to offering a broad spectrum of tailored solutions, Circadia embodies the excellence we strive to provide in our clinic. This synergy between the brand’s philosophy and our own approach to skincare is why we chose Circadia and continue to love and trust their products for our clients.

How does Circadia support you in reference to education and training?

Circadia provides comprehensive support in education and training, ensuring that our team is always at the forefront of the latest advancements in skincare. They offer an extensive range of educational resources, including detailed product knowledge, treatment protocols, and the science behind the formulations. A key component of this educational support is the Circadia University, which offers a structured and in-depth curriculum. This program covers a wide array of topics essential for skincare professionals, from foundational knowledge to advanced techniques.

Regular webinars and YouTube videos conducted by industry experts keep us updated on new techniques and trends, enhancing our skills and knowledge. In addition to their formal training programs, the support from Circadia ambassadors has been invaluable. We have built strong relationships with these experts, who are always just a phone call away. Whether we have a quick question or need detailed advice, their prompt and knowledgeable responses help us deliver the best possible care to our clients.

They also provide ongoing support through access to their online portal, where we can find a wealth of information, including training videos, case studies, and marketing materials.

This continuous education and training from Circadia, combined with the personalised support from their ambassadors, empower our team to deliver exceptional results for our clients. Their commitment to our professional development is a crucial factor in maintaining the high standards of care and innovation that define our clinic.

Looking ahead, what are your goals for The Skin Scientist?

Looking ahead, our goals are centred on growth, innovation, and continually enhancing the quality of care we provide to our clients. We aim to expand our range of services and introduce cutting-edge treatments that align with the latest advancements in skincare technology. This will ensure that our clients always have access to the most effective and up-to-date solutions for their skin concerns.

One of the exciting innovations we are planning to introduce a series of cosmetic nursing procedures.

We are also exploring the introduction of personalised skincare regimens using AI-driven skin analysis tools. This technology will allow us to offer even more tailored treatments based on precise skin assessments, enhancing the efficacy of our skincare plans.

Additionally, we are looking to expand our holistic wellness offerings, incorporating more integrative therapies that support overall health and well-being. This includes nutritional counselling and stress management techniques, which are crucial for maintaining healthy skin.

Education remains a cornerstone of our mission, so we plan to host more workshops and seminars to empower our clients with knowledge about skincare and healthy lifestyle practices. By fostering a community of well-formed clients, we can help them make better decisions for their skin health.

Overall, our vision for The Skin Scientist is to continue evolving as a leader in the skincare industry, always prioritising the needs and well-being of our clients. We are committed to staying at the forefront of skincare innovations and maintaining the highest standards of service and care. This forward-thinking approach ensures that The Skin Scientist will not only meet but exceed the expectations of our clients in the years to come.

@theskinscientist.syd @circadia @circadia_aus