Investing in Aesthetic Devices for Your Beauty Business

By Alanna Douglas

I know you’ve got some burning questions about investing in an aesthetic device for your beauty business. Trust me, I get it—this is a big decision, and there’s a lot to consider. So, let’s break it down together.

What’s the Next Best Step for My Business?

First things first, think about your clientele and what they’re asking for. Are they looking for anti-aging treatments, laser hair removal, skin rejuvenation, or something else? The right device should cater to their needs. Look at your current services and see where there’s a gap or an opportunity to offer something new that your clients would love.

We often get so emotionally invested in a device that we think it’s amazing and can understand the benefits, BUT it must translate to your clientele! Do they want a treatment that “feels” like it’s doing something or a treatment where they feel little to no sensation at all? Do they want to see a big change with a touch of downtime or incremental change with almost no downtime?

How Do I Know Which Device is a Good One?

Great question! Here are a few pointers:

1. Research: Look up reviews, testimonials, and case studies. See what other beauty businesses are saying. Find other clinics that already have the device you are looking at, go and have a treatment if you can, and ask questions about their experience!

2. Reputable Brands: Do your research on where the device is manufactured and the quality of the parts and device.

3. Training and Support: Make sure the manufacturer provides comprehensive training and ongoing support past the first year of purchase.

4. Technology and Safety: The device should be based on the latest technology, have all necessary safety certifications, and be listed with the TGA.

What’s Good to Invest In?

You want a device that offers a variety of treatments. Multifunctional devices can be more cost-effective in the long run. For example, a platform that handles hair removal, skin rejuvenation, and pigmentation issues can attract a broader range of clients. Ultimately, it comes down to what you feel you are missing. Take some time to build awareness around this. Spend a few months re-consulting with your clients and find out where your gaps are!

Payment Options: What Works Best?

Now, let’s talk money. You’ve got a few options here:

1. Upfront Payment: If you’ve got the cash flow, this can save you from interest rates and financing charges.

2. Financing: Many suppliers offer financing options. This can help spread out the cost over a few years, making it more manageable. Check the interest rates and terms carefully.

3. Leasing: This is like renting the device. It’s a good option if you’re not ready to commit long-term or want to upgrade frequently.

4. Loans: Taking a business loan is another route. Interest rates can vary, so shop around for the best deal.

Is It Actually Worth Investing?

Absolutely! Here’s why:

1. Attract New Clients: New services can bring in new clients and keep your current ones coming back.

2. Stay Competitive: The beauty industry is always evolving. Investing in the latest technology keeps you ahead of the competition.

3. Increase Revenue: Offering more services can boost your income. Think about it—more treatments, more clients, more money.

4. Professional Growth: Learning to use new devices enhances your skills and keeps your job exciting. It allows you to flex your aesthetics muscle and have fun! There is nothing more exciting than learning new technology, performing the treatment, and seeing the life-changing outcomes for your clients!

How Long Will It Take to Pay Off?

This depends on the device’s cost, your payment plan, and how much you charge for the treatments. Generally, the return on investment (ROI) can be seen within a year or two if you’re marketing the new services well. Calculate the potential revenue from the treatments compared to your monthly payments to get a clearer picture. Please never put yourself in a position where you are strained financially; it should feel easy and flow if it’s meant to be!

Final Thoughts

Investing in an aesthetic device is a big step, but it can take your beauty business to the next level. Do your research, weigh your options, and choose what aligns best with your business goals. And hey, if you ever need more advice, you know where to find me!

Cheers to making your beauty biz even more fabulous!

With love,

Alanna Douglas Skin Freak Academy www.skinfreakacademy.com.au @skinfreakacademy