5 minute read
Building a Community of Excellence. How Elleebana Supports Beauty Professionals Worldwide.
By Louise May
Elleebana’s journey began with a simple yet powerful mission: to elevate the careers of beauty professionals worldwide. Since 1995, we have prioritised innovation and quality.
It began with a few key products and rapidly expanded, fuelled by a dedication to meeting the genuine needs of lash and brow artists. Elleebana’s flagship products, Elleebana One Shot and Elleeplex Profusion have become essential systems for achieving stunning and consistent results.
Over the years, we have built a community fostering a culture of support and excellence. This journey is marked by continuous learning, and a relentless drive to uplift the industry. From humble beginnings to a global presence, Elleebana remains dedicated to inspiring, educating, and empowering beauty professionals at every stage of their career.
Passion for Career Development
Elleebana is deeply committed to the career development of beauty professionals. This passion is evident in the comprehensive education curriculum we offer. This curriculum is meticulously designed to equip lash and brow artists with the skills and knowledge they need to excel. Our educational initiatives are not just about teaching techniques; we focus on fostering a deeper understanding of the science behind the products, safety protocols, and client care. This commitment to education underscores our belief that empowered and well-trained professionals are key to the industry’s growth and success.
The Elleebana Symposium Experience - A Global Gathering Elleebana symposium is our annual educators’ event where we showcase our new product innovations, revised education packages and systems. This project has been held in iconic locations such as Las Vegas, Canada, London and Lisbon. It’s our opportunity to reinforce Elleebana’s brand positioning “think globally, act locally” in a unique way, bringing together educators, distributors, and lash and brow artists from around the world.
Attendees immerse themselves into the world of lash and brow enhancement, network, share experiences, and learn from each other. From hands-on workshops to keynote presentations, the symposium covers the latest trends and innovations in the industry. Global trainers and distributors gain valuable insights and practical skills that they can apply in their own practices. The event also fosters a sense of community, allowing participants to build relationships that last long after the symposium ends. By uniting beauty professionals from different countries and backgrounds, the Elleebana Symposium strengthens the global beauty community.
Commitment to Excellence and Innovative Products
Elleebana has earned its reputation through a constant commitment to innovation and have set new standards in the lash and brow industry. We continually invest in research and development to address industry challenges and meet the evolving needs of beauty professionals. Our most recent offering Elleeplex Profusion has captured the hearts of the lash and brow industry by offering an innovative system that takes the worrying out of overprocessing lashes and brows which has been one of the biggest fears for lash and brow artists that offer lash lifting services.
An important part of the success for Elleebana is coming up with solutions that help lash and brow artists in the worldwide community, we audaciously set the trend in the beginning by having the world’s fastest system, which helps artists with efficiency in results and profitability, but then also tailoring our offerings to have a system that will not damage lashes and brows and that allows forgiveness with mistakes in the application process, this was a revolutionary step for the lash lift industry and changed the game.
Lash Lift Versatility - Freestyle Lash Lift vs Original Method
We have been showcasing Lash Lift versatility around the globe with the highly acclaimed session, “Freestyle Lash Lift vs Original Method,” which shares exclusives insights into the evolving nature and nuances of Lash Lift methods. The Freestyle Lash Lift represents a significant evolution in lash treatment, offering versatility and superior outcomes compared to traditional methods, thereby contributing to an impact on salon profitability. The success of the session resulted in invitations to present at the International Cosmetics and Spa Convention in Las Vegas earlier this year with 250 attendees, at LashBoss in Texas to 300 beauticians and Beauty Expo Australia.
The Power of Culture and Community
Elleebana’s success is deeply rooted in the power of our culture and community. We have cultivated a global network of esteemed educators and distributors that are passionate about the industry. You can have amazing products, but it takes amazing people behind the brand to set yourself apart and give you individuality and your unique story. Elleebana has a sense of community that has inspired many and that is why the brand continues on the trajectory of growth as the people understand the genuine core values of what Elleebana represents and they align with this ethos.
By fostering a sense of belonging and mutual support, we ensure that lash artists, beauticians and salon owners feel valued and empowered. Elleebana’s community is not just a network; it’s a source of inspiration and strength that propels the brand forward. By harnessing the power of community, Elleebana continues to lead the lash and brow industry, setting new benchmarks for quality, excellence and innovation.
Otto Mitter is a qualified cosmetic chemist, make-up artist, and multi-award winning educator and assessor in the beauty industry and multi-certified eyelash extensions educator, competition judge, Lash Masters Alumni and Owner and Managing Director of Elleebana.
