Navigating Client Expectations and Achieving Skin Progress.

Mastering the Art as a Skin Therapist.

By Alanna Douglas

Dear fellow skin therapists, Let’s dive into a challenge we know all too well: clients expecting miraculous transformations overnight. You know the ones—the ones who want to wake up looking like they’ve spent a month at a spa after just one treatment session.

First Understanding Client Expectations

When clients feel their skin isn’t progressing as quickly as they hoped, it’s crucial to remind ourselves that it’s not a reflection of our skills. It’s about managing their expectations and helping them understand the reality of achieving healthier skin. Positioning Yourself as the Expert

Here’s how you can confidently handle these situations:

1. Educate and Enlighten: Break it down for them—great skin doesn’t happen overnight. It takes commitment, consistency, and a killer skincare routine. Take the time to educate them on the natural process of skin rejuvenation and set realistic timelines for improvement. Hint * I find it helpful to show past transformations so they have a visual to give them an idea of what they can achieve.

2. Empathy Matters: Show empathy for their frustrations. Listen actively to their concerns and reassure them that you’re committed to their skin goals. Sometimes, a listening ear can go a long way in easing their impatience.

3. Goals: Realistic and Achievable: Collaborate with them to set goals that are both realistic and achievable based on their skin type and concerns. Emphasize the importance of patience and sticking to the plan for sustainable results.

4. Patience and Persistence: Encourage them to trust the process. Remind them that skincare isn’t a sprint—it’s a marathon. Consistency with treatments and skincare products tailored to their needs will yield the best outcomes in the long run.

Prioritising Skin Health

Above all, reassure your clients that every decision you make is in the best interest of their skin health. Whether it’s advising them to take a break from treatments because what you can offer them isn’t what they want or suggesting alternative approaches, your focus remains on achieving optimal skin health, not just immediate results.

Empowering Clients with Choices

Lastly, empower your clients by giving them options. If they’re feeling discouraged or unsure about the progress, discuss alternative treatments or adjustments to their current plan. Let them feel in control of their skincare journey while benefiting from your expertise and guidance.

Navigating client expectations in the realm of skincare requires finesse, empathy, and a dose of realism. By educating, empathising, and empowering our clients, we not only manage their expectations effectively but also strengthen our role as trusted skincare professionals.

Keep shining bright,

With love, Alanna Douglas

Skin Freak Academy www.skinfreakacademy.com.au hello@skinfreakacademy.com