3 minute read
The Clients Journey To Find You Online.
By Nicole Healy
In today’s digital age, the process of finding a hair salon has transformed from relying on word-of-mouth recommendations to utilising online platforms. Instagram, TikTok, and Google have emerged as powerful tools that give our clients a glimpse into the world of hair salons.
This article explores how these platforms have revolutionised the client experience, enabling users to make informed decisions and discover the perfect salon that aligns with their preferences and needs.
Instagram has become a hub for creative content, making it an ideal platform for hair salons to showcase their work. Clients can search for salons in their area using location tags or hashtags related to hairstyling. By following salon accounts, users gain access to a curated feed of images and videos, providing inspiration for di fferent hairstyles, hair colours, and salon atmospheres.
Instagram Stories allow salons to share realtime updates, behind-the-scenes peeks, and testimonials from satisfied clients. This dynamic engagement fosters a sense of trust and transparency, giving potential clients a glimpse into the salon’s ambiance, expertise, and customer satisfaction.
TikTok has rapidly gained popularity among hair salons as an effective way to showcase their talent and connect with a vast audience. Hair stylists use TikTok to demonstrate their skills through quick tutorials, transformation videos, and before-and-after showcases. This engaging format captivates viewers and allows them to witness the artistic process behind hairstyling.
Clients can search for hair salon-related hashtags on TikTok and discover a multitude of content, from tips on hair care to reviews and recommendations. TikTok’s algorithm recommends personalised content, ensuring that users are exposed to salons that match their interests. Through interactive comments and direct messaging, clients can directly engage with stylists, ask questions, and receive personalised recommendations, enhancing the overall client experience.
When it comes to finding a hair salon online, Google remains a go-to resource for clients. With its search engine capabilities, Google provides a comprehensive overview of local hair salons, including contact information, reviews, and ratings. Users can refine their search by specifying their location, preferred services, and salon specialities, enabling them to find salons that meet their specific needs.
Instagram, TikTok, and Google have transformed the client experience of finding a hair salon online. Instagram inspires users with visual content, TikTok provides entertaining and informative videos, and Google offers comprehensive information and reliable reviews. By harnessing the power of these platforms, clients can make informed decisions, connect with stylists, and find the perfect salon that caters to their unique needs, ensuring a satisfying and personalised experience.
If you would like to learn more about how clients can find you online using social media, let’s connect.
I offer in-salon and online Education for Hairdressers and Salon Owners.
