Luv the Doo WITH M&U

Brooke Seignior started her career at the age of 15 when she started her apprenticeship at an award-winning salon in an inner-city suburb of Melbourne.

By the age of 17 she had won national awards and had begun stage work becoming a stage artist then onto working with musicians and celebrities.

In 2006 Luv The Doo was founded after Brooke moved to Queensland’s Sunshine Coast, where she has continued her work with musicians and celebrities.

37 Years in the industry and she still absolutely loves what she does, living to create hairdos others can’t.

18 years Luv The Doo has been open and Brookes amazingly long list of loyal 9-5 clients have followed her through a few location changes and now to her latest industrial style studio on the Sunshine Coast.

Hair Biz Editor Louise May chats with Brooke about her new location and her love for the brands that she uses in salon.

What do you believe are the key elements that have contributed to your salon’s longevity and continued success in a competitive industry?

My ability to visualise, combined with my skills and technique I have developed, have enabled me to give my clients style cuts that cannot be replicated anywhere else, My stage personality, they get the real me. . It’s 100% Skill and 100% personality.

How do you go above and beyond to create a memorable and enjoyable experience for each and every client?

I personalise every style cut to suit the individual. no two cuts leave my studio the same. I have the wisdom to never take my clients for granted and strive to give them the best experience every time they visit.

My studio is a mix of sitcom “Cheers” standup comedy of Monty Python, The Love Like Your Mothers, skills of Picasso and quality Espresso tends to help as well.

The relationship between a salon and its chosen professional products brand is important.

How does the philosophy and values of M&U align with your approach to hairdressing and client satisfaction?

To date, Hi-Lift and M&U Imports have been the most supportive product company I have ever worked with. Hi-Lift products I know I can count on with every application and their take-home care range is amazingly affordable, with the highest of quality ingredients. My clients love the retail range in the salon.

The Colours I am achieving with Hi-Lift Professional True Colour and Crazy Colour are phenomenal, which in turn inspires my creativity and gives my clients colour they thought not possible.

M&U Imports align with all my creative needs and moral needs being Australian owned and operated like myself while providing the best product at the best price with the best service.

Surviving COVID made supporting M&U Imports/ Hi-Lift Professional at the forefront of my mind…. Now more than ever our industry's survival depends on Australian independent Companies They really are in tune with us stylists pushing the boundaries of creativity, listening to our needs, and making sure even through country closures etc (Covid), We will always be able to keep our salons fully functioning. Supporting Australian-made and owned!

I love how you educate the audience on your socials on blondes etc, can you tell us about the HI-Lift Blonde Products you use, and why you love them so much?

Lightening to a level 10, is for most their biggest nightmare, it’s my most favourite of all. The challenge to get a clean level 10 platinum without toning is the ultimate.

You simply cannot tell me No. To defy gold and win is my ultimate. No toners, no purple shampoo.

Hi-Lift Bondplex gives me a clean 10 every time. When I do tone, I use Hi-Lift True Colour Ice toner for those clients that want the Iced polished look. I aim for how my client's colour looks in 6 weeks not just as it walks out the door. Yellow is not an option nor is purple shampoo.

You use Crazy Color in the salon, can you talk us through why it is your brand of choice?

How could you not use Crazy Colour?! The freedom to create my own amazing tones with Crazy Colour is a staple and inspiration. When applied correctly I know it won’t let my clients down in 3 weeks’ time and fade down. It holds and is a bankable option for my styling, clients self-expression and I know it will last from one hairdo to the next.

You use the Lisap Milano Professional range, can you highlight what your favourite products from the range are and can you explain why?

Bounce anti-frizz curl cream- With the mix of Kakadu plum, Coconut oil and hold factor. It’s the only curl product to withstand Queensland’s humid climate. Rescue Range one-minute miracle treatment- instant results at the basin area between shampoo and conditioner. All-in-one miracle leave-in treatment- instant repair, used after every colour application prior to blow drying due to colour lock technology.

Sculpt styling foam- The mix of hold vitamin b5 should have been invented years ago our clients love it. Thermal heat protector- protecting hair from heat tools while treating and strengthens hair at the same time, simply cannot live without it.

You are the hairstylist of country music singer Taylor Moss! And friends with manager Ian “Dicko” Dickensen. They have collaborated with M&U with brand sponsorship. Can you tell us more about that?

Miss Taylor Moss, Yes, she is kicking goals in the country music world. My old mate Dicko is a very special friend of mine, we worked together years ago with Natalie Imbruglia.

He’s moving into country music, a fair contrast to the acts I had known him to work with like, Pearl Jam, Foo Fighters etc.

He handed me the beautiful Taylor Moss and she has converted me to country (who’d a thought)

Dicko, Taylor, and I needed to style brand her. We needed a standout unforgettable colour and with the help of M&U Imports …bam Crazy Colour, I created Taylors unforgettable colour Anarchy Orange/ Peach. With the results and exposure Taylor is drawing, it just made sense that M&U offered her sponsorship.

Tay is using Hi-Lift take home range as well as shampoo and conditioner. Taylor, Dicko, and I cannot thank M&U enough for all their help and support, Kids everywhere want to know how to get the Taylor Moss Look.

You also have the Barbershop, when was it introduced and what inspired you to open it? Can you also tell us about the whole fit out vibe?

Mk Barber shop was created in 2018 where my son Kayleb became a barber, and my partner Matty joined the barber crew hence the name Mk Barber shop. In fact, both my children followed me into the hair industry, with my daughter Morgan becoming a qualified hairdresser also.

We purchased a brand-new factory in late 2022 which houses my studio, MK barber shop and a coffee shop. Our business is purely family owned and operated.

What is on the agenda for Luv The Doo and MK Barber Shop?

The future of Luv The Doo and MK Barber Shop, Well it’s certainly not slowing down, being on board with M&U. I am just going to keep saying “Yes” Pushing my own creativity, breaking boundaries, I will continue to take peoples style beyond what they thought possible.

Final thought?

“YES” always leads to success, I will continue to do what I love every day!

See you on the flip side!

@luvthedoo_mkbarbershop