3 minute read
Mastering the Social Media Game: Your 2024 Strategy for Success.
By Belinda Haigh
Do you struggle to know what to post on your salon’s social media pages? Are you sick of spending hours scrolling to find inspiration and ideas? Wouldn’t you rather be relaxing on the couch with your kids after a long day in the salon?
If you’re looking to level up your salon’s socials in 2024 and get more eyeballs on your content, here are three simple strategies you can utilise for the year ahead.
1. Visual Storytelling with Short-form Videos:
In 2024, short-form videos are likely to remain a powerful tool for engagement on social media. Platforms like Instagram Reels and TikTok provide an excellent opportunity for salons to showcase their work, behind-thescenes footage, and quick hair transformation videos.
Focus on creating visually appealing content that tells a story about your salon’s style, expertise, and overall experience clients can expect when they book an appointment with you.
We have seen great success with consultation videos across our client’s social media accounts because it builds authority, and add a real, raw, and human element to your content. It’s something you do every day in the salon, so why not film and post it!?
2. User-Generated Content (UGC) and Influencer Collaborations:
Encourage your clients to share their salon experiences by posting their photos and videos on your social media with the collaboration feature. User-generated content (content by real clients or influencers) adds authenticity to your brand and helps build a sense of community.
Consider collaborating with local influencers who align with your salon’s aesthetic and would relate to the ideal client you want to attract to your business. Influencers can help you reach a wider audience and provide social proof of your salon’s quality of services.
Our top tip here is to make sure their followers are your ideal clients who live locally and discuss the content agreement before providing your service.
3. Engage with Your Community:
Social media is not just a platform for posting your content, it’s a place for building relationships. Engage with your followers by responding to comments, direct messages, and mentions promptly. Conduct polls, ask questions, and create interactive content to encourage engagement from your followers.
Additionally, consider hosting live sessions to demonstrate styling techniques, answer questions in real-time, or provide exclusive promotions. Building a strong online community can increase brand loyalty and word-of-mouth referrals.
Come and say hello @socialstandardsau Socialstandards.com.au
About Social Standards
Social Standards is a digital marketing agency that helps hair salons save time, attract new clients, and increase revenue. As a team of ex-hairdressers with over 20 years of combined marketing experience, we are passionate about helping hair salons grow through social media and other marketing strategies.
