4 minute read
NEW IGORA ZERO AMM
ZERO AMMONIA. ZERO COMPROMISE.
IGORA ZERO AMM is the latest hair colour innovation from Schwarzkopf Professional, a vegan assortment free from ammonia and ammonia odour with 43 shades designed to create natural-looking hair colour.
Offering a permanent colouration, enriched with Phytolipid Technology, the formula offers true-to-tone colour results with up to 100% white hair coverage, whether you are painting a muted bronze or a vibrant red. All IGORA ZERO AMM formulations are vegan, silicone-free and without added fragrance..
Phytolipid Technology maximizes your clients colour experience. The blend of natural micronized oils and optimised pigment mixes for equal pigment penetration from root to tip increases diffusion efficacy to actively push pigments into the hair for optimised colour results. The micronised oils, consisting of Grape Seed Oil & Apricot Kernel Oil, help to improve the colour performance for long-lasting true-to-tone colour results. Infused with Omega 9 unsaturated fatty acids, the oils envelop the hair, supporting the moisture balance inside for optimal care performance allowing delicate but intense permanent color results that last where no additional developer is needed.
IGORA ZERO AMM pigments mix with cool and warm colour direction giving natural true-to-tone results, inspired by nature, resulting in delicate but intense long-lasting permanent colour and can be offered by the new services Classic, Refresh and Blonde Refinement, maximising the experience of an ammonia-free colouration.
MUTED BRONZE brings a holistic approach to the world of hair colour. Approaching the hair as a whole and using a placement technique elevates the often-utilised dual application and white coverage colour services to another level. The all-new IGORA ZERO AMM enables colour without compromise for conscious clients. It is applied globally to the regrowth before three different tones are layered through the ends, creating a shimmer-like effect.
MUTED GOLD creates highs and lows emphasising the texture of the haircut.
Q&A WITH KATE RAWNSLEY , SCHWARZKOPF PROFESSIONAL AUSTRALIAN EDUCATOR
What is your favourite aspect of the new game-changing Igora Zero Ammonia AMM?
My favourite aspect is that we now have a high-performance permanent colour that delivers everything we love about Schwarzkopf Professional IGORA, without the need for unnecessary chemicals. The fact that there’s no ammonia odour really elevates the in-salon experience for my clients. I have to mention the colour shades within the range, this assortment is so versatile and truly allows you to be the colourist you want to be.
Can you elaborate on your experience with using it so far?
I’m addicted, IGORA ZERO AMM has quickly become a staple in my kit. The dimension it delivers is just so beautiful….It’s giving green energy, urban chic and grit. Think, effortless, lived-in, textured looks. The colours are warm, golden and bronzed, while the hair feels loose and undone.
What do you think hairdressers will love about the new service they can offer?
It enables hairdressers to offer classic, refresh and highlift colour services with no unnecessary chemicals or odours. Like me, they’ll be obsessed once they discover the results of a multi-tonal dual application with IGORA Vibrance demi-permanent. This technique creates the most gorgeous multi-tonal shimmering effect. You get no harsh lines, just beautifully blended muted tones.
How does the new colour perform in our Australian Climate?
IGORA ZERO AMM is actually perfect for our transeasonal Australian climate. It’s formulated with Phytolipid Technology, which envelops the hair with beautiful nourishing oils and Omega 9 fatty acids. These ingredients help support hair health and maintains the moisture balance. Coupled with a good after-colour haircare regime like BC Bonacure Clean Performance Treatment, you can’t go wrong.
• Trusted and reliable performance of IGORA
• Free from ammonia and its odour
• Natural true-to-tone colour results
• Up to 3 levels of lift (10-series)
• Can be used with the existing IGORA ROYAL Developers – no extra developer needed
• Sustainable packaging of Tube, Cap and Folding box.
• Flexible service opportunities within a concise assortment – offer 100% ammonia free dual application from roots to ends with new IGORA ZERO AMM & IGORA VIBRANCE
• Targets conscious consumers seeking free-from products
For more information visit: www.schwarzkopf-professional.com.au
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