The Social Media Playbook for Hairdressers: What’s Working Right Now!

By Belinda Haigh, Founder & Director, Social Standards.

In the fast-paced world of social media, trends shift as quickly as hairstyles. As a hairdresser, mastering these trends can elevate your salon brand and attract a loyal clientele.

Here is your ultimate guide to what is currently working on social media, ensuring you stay ahead of the curve.

1. Short-Form Video Content: The Reign of Reels and TikTok’s Short-form videos are no surprise when it comes to social media marketing, but it is even more important than ever to ensure you are creating engaging video content. Hair transformations, client consultations, and behind-the-scenes footage are all great ways to build further connection with your audience.

2. Authenticity and Personal Branding

Gone are the days of perfectly curated feeds. Today’s social media audience craves authenticity. They want to see the real you, not just your work. Share your personal story including struggles and successes. Client experiences are a terrific way to build trust and credibility online, as well as interactive style videos like Q&A’s to create a sense of community and increase engagement.

3. Educational Content: Establishing Expertise

Position yourself as an expert in your hero service offering by creating educational content. This not only helps increase your follower count but also establishes your authority. Consider creating tutorials and how-to videos for hairstyling or haircare routines. Give your opinion on upcoming trends and professional products.

4. Collaborations and Influencer Partnerships

Collaborations can significantly amplify your reach. Partner with influencers, like-minded brands that your ideal client follows, or fellow hairdressers to create mutually beneficial content. Keep your goals in mind and ensure you are partnering with businesses that have the same values and feel as yours (complimentary, not competing).

5. User-Generated Content and Client Features

Leverage the power of your satisfied clients. Encourage them to share their new looks and tag your salon. User-generated content can be a goldmine for increasing engagement, getting seen by new audiences, and sharing story-telling content from the client’s point of view (POV). People want to see real people with real-life results, and this helps build trust among potential clients.

6. Consistency and Aesthetic: The Visual Appeal

While authenticity is crucial, maintaining a visually appealing feed is still important. Balance both by sticking to a consistent posting schedule to stay top-of-mind with your audience. Use free scheduling tools to plan your content and save time. Choose quality content over quantity, and ensure you incorporate your salon brand colours, fonts, and values.

As we only work with hair salons, we understand that staying on track with your salon’s social media marketing is difficult. My number one tip is to treat it like a client - make a ‘social media appointment’ in your calendar each week to create your content for the week ahead so you do not have to stress over it when you’re busy on the salon floor, and you can stay consistent! Happy posting!

About Social Standards

Has another week gone, and you haven’t found the time to post consistently on your salon’s social media accounts? Or you do not even know what you should be posting about!?

Say goodbye to stress and anxiety over posting on your salon’s social media accounts and HELLO to us, Social Standards - exhairdressers and digital marketing experts!

We offer a range of digital marketing services for hair salons that level up your social media marketing and make it stress-free!

Scan the QR code below to book a free 30-minute chat with Social Standards.

OR Come and say hello on Facebook, Instagram and TikTok @socialstandardsau Socialstandards.com.au