Avoid These 3 Social Media Mistakes When Hiring Stylists for Your Salon.

By Belinda Haigh, Founder & Director, Social Standards.

In today’s digital age, social media plays a crucial role in the success of your salon. It is not just a platform to highlight your work—it is also a valuable tool for finding and hiring top talent. However, many salon owners make critical mistakes when using social media to hire new stylists.

Here are three common social media pitfalls to avoid when you are hiring:

1. Not including your salon, team, or vibe in your content to attract the right candidates.

When potential stylists scroll through your salon’s social media pages, they are not just looking at the work you produce— they are also assessing your salon’s vibe, culture, and the team they might join. If your feed only focuses on client results and hair transformations, you could be missing an opportunity to show stylists what it is really like to work there.

How to Fix It: Start highlighting your salon’s culture. Share behind-the-scenes content featuring your team, salon events, and daily interactions that give a glimpse into your work and your salon’s environment. Highlight stylist spotlights and team celebrations to show that your salon is more than just a workplace—it is a community. When potential candidates see a positive and inviting atmosphere, they are more likely to envision themselves as part of your team. Highlighting your team will also help attract other personalities who will be a good fit for your salon business.

2. Talking about yourself, instead of speaking to the stylist you are looking for. Some salon owners can make the mistake of focusing their hiring posts on their own needs, goals, and what they are looking for in a stylist. While this information is important, it is not the most effective way to grab attention on social media. To stand out, your hiring content needs to be about the stylist—what they value, what they are looking for, and how joining your salon can benefit them.

How to Fix It: Tailor your ad’s messaging to speak directly to the stylists you want to attract. Instead of saying, “We’re looking for a stylist who can...,” shift the focus to “Are you a stylist who’s looking for a supportive team and a salon that values your growth?” Highlight what you offer, such as mentorship, education opportunities, or flexible work arrangements. This approach resonates more with stylists because it addresses their needs and aspirations, making your salon an appealing choice.

3. Not accepting applications on the same platform

You have crafted the perfect job post, but then you ask candidates to visit a website, fill out a lengthy application, or email their resume. In the fast-paced world of social media, this extra step can be a barrier that causes potential applicants to drop off. If stylists are already engaging with your post on social media, make it easy for them to apply directly within that platform.

How to Fix It: Simplify the application process by accepting applications directly through the social media platform where you are recruiting. For instance, on Instagram, encourage candidates to DM you with their interest or respond to a story question. The easier you make it to apply, the more likely you are to capture qualified candidates right where they are.

About Social Standards:

Has another week gone, and you have not found the time to post consistently on your salon’s social media accounts? Or you do not even know what you should be posting about!?

Say goodbye to stress and anxiety over posting on your salon’s social media and HELLO to us, Social Standards - ex-hairdressers and digital marketing experts!

We offer a range of digital marketing services for hair salons that level up your social media marketing and make it stress-free!

Scan the QR code below to book a free 30-minute chat with Social Standards. OR Come and say hello on Facebook, Instagram and TikTok