CHARITIES - It’s Not About You

By Frank Ciccone

As hairdressers and barbers, we dedicate ourselves to our craft, our clients, and our businesses. We work tirelessly to build our reputation, refine our skills, and create an experience that keeps people coming back. And rightfully as this is our livelihood.

But beyond the daily hustle of running a salon or barbershop, we are often approached to support local sporting clubs, schools, and community groups. These affiliations are valuable , they help build relationships and strengthen the cycle of support between businesses and the community. It’s a win-win.

However, every now and then, we get approached by charities. And that’s where things shift. Supporting a charity isn’t about business exposure, brand growth, or a pat on the back. It’s about something much bigger.

Giving Back Without Expecting Returns

Charities rely heavily on businesses, both big and small. Some can afford to donate money, time, or services, while others simply cannot. And that’s okay. Not every business is in a position to contribute, but for those who can, it can be a deeply rewarding experience.

For me, charities have always held a special place in my heart. It’s not about my name being associated with a cause; it’s about what I can do to spread awareness and raise much needed funds. I’ve been fortunate enough to support and work with some incredible organisations, and each experience has been a reminder that charity work is never about personal recognition.

Hair by Ciccone & the Olivia Newton-John Cancer Centre

For five years, Hair by Ciccone was a proud sponsor of the Olivia NewtonJohn Cancer Centre. This charity was and still is, deeply important in the fight against cancer, providing support and treatment for those battling the disease.

During this time, we had the opportunity to cross paths with some of the biggest names in the entertainment industry . Olivia Newton-John, Barry Gibb of the Bee Gees, and John Farnham, to name a few. While it was incredible to meet these legends, the real privilege was in donating our services and raising funds for such a meaningful cause. The focus was never on us; it was about making a difference.

The Polished Man – A Cause That Matters

Another charity I had the honour of supporting was The Polished Man, an organisation raising awareness and funds to combat violence against women and children. Once again, this initiative brought me into contact with well-known artists like Vance Joy, but the goal was always bigger than any celebrity involvement.

It was about using our platform as hairdressers and barbers to start conversations, raise awareness, and ultimately help change lives. We all have the ability to make an impact, no matter how big or small.

A New Role - Hair / Barber Ambassador for THE WORLD’S GREATEST SHAVE

As this article is being published, word will have already spread that I have been appointed as the official hair/ Barber Ambassador for The World’s Greatest Shave, supporting the Leukaemia Foundation.

This is a cause I am incredibly passionate about. The Leukaemia Foundation is at the forefront of research into blood cancer, working tirelessly to improve treatment and find a cure. The World’s Greatest Shave is one of their biggest fundraising events, and as an ambassador, I will be shaving heads at schools, offices, and events across the country.

Yes, there will be a national rollout campaign featuring my involvement. Yes, there will be exposure. But my mission is to use that exposure to drive as many donations as possible. This is about bringing people together to support a cause that affects countless families. It’s not about me.

Advice for Hairdressers & Barbers Looking to Get Involved

After 29 years in the industry, I’ve learned a few things about giving back. If you’re thinking about supporting a charity, here are some things to consider:

1. Know Your Limits

Before committing to a cause, ask yourself:

• Can I afford to contribute financially?

• Do I have the time to dedicate?

• Can I physically take on the responsibilities?

If the answer is no, it’s okay to say no. I’ve turned down roles in the past because I knew I couldn’t fully commit, and that’s better than making promises you can’t keep.

2. It’s About Giving, Not Receiving

If you decide to get involved, do it for the right reasons. Charity work is not a business transaction. It’s not about what you can gain from it, whether that’s publicity, networking, or recognition.

The real reward is knowing that you’ve made a difference. That your time, skills, or donations have helped families in need. That you’ve used your platform to raise awareness for something bigger than yourself.

At the end of the day, it’s not about you , it’s about the impact you leave behind.

So, if you have the chance to support a cause, whether big or small, take it. Not for the glory, not for the exposure, but because you have the power to change lives. And that is something truly worth doing.

Here is the donation link below. Every little bit counts!