Heavenly Hair

Angel Extensions, an Australian-owned company, has been a pioneer in the hair industry for over 60 years. Located in Moorabbin, Melbourne, this family-run business has grown from its humble beginnings in the cosmetics industry to become a leading name in hair extensions, ponytails, and hair accessories. As the go-to supplier for salons across Australia, Angel Extensions has become synonymous with premium quality and exceptional customer service.

A Legacy Begins: The Birth of Angel Extensions

The company was founded in 1957 by Harry and Stella Shiff. At the time, their main focus was on the perfumery and cosmetics industries, representing renowned brands such as Pierre Cardin, Doctor Prior, Tabac, Sunoroid, and Brit Marine. Harry, a trained businessman, focused on marketing and sales, while Stella managed inventory, manufacturing, and new product development. Their range grew through frequent buying trips to Japan, the USA, and Europe, where they sourced everything from perfume atomizers to powder compacts.

By 1965, the growing demand for wigs and hairpieces led to the creation of Celebrity Wigs, marking a significant shift in the company’s direction. With an expanding portfolio, Angel Extensions became exclusive agents for iconic brands like Revlon and Christian Dior Wigs, and by 1967, their products were proudly featured in department store ground-floor departments across Australia, including Myer, David Jones, and Waltons.

A New Chapter: The Rise of Hair Extensions

In 2006, Angel Extensions entered the hair extension market after a chance encounter with a revolutionary new product – Tape Extensions. The innovation was introduced to the Shiffs by an inventor at the company’s main wig factory. The sample arrived with no instructions, but after a bit of research, Paul Shiff, now CEO of the company, recognized its potential. He quickly flew overseas to strike an exclusive deal with HairTalk, marking the beginning of Angel Extensions’ expansion into hair extensions.

In 2007, HairTalk Australia was launched at HairExpo. While initially met with hesitation by hairdressers, the product soon gained traction, and by 2010, tape extensions were hailed as the next generation of hair extensions. By 2013, the HairTalk brand was replaced with Angel Extensions, further solidifying its reputation for high-quality products and outstanding customer service.

A Family Business That’s Evolved Through Generations

The Shiff family remains at the heart of Angel Extensions. In 1995, Paul, the second generation of the family, joined the business and took over marketing and business development from his father. In recent years, the third generation, Simon Shiff and his wife Ruby, have taken on prominent roles in shaping the company’s future. Simon, with his background in commercial photography, serves as Creative Director, overseeing all marketing initiatives, while Ruby, an expert in digital content and social media, handles product creative and branding.

While each family member has distinct roles, they work together closely, with Simon and Ruby often bringing work home to discuss ideas and strategies. As Paul reflects, growing up in a family business means the lines between work and home life can blur, but it’s all part of the creative process.

Angel Extensions: A Point of Difference

What sets Angel Extensions apart from its competitors? Customer service is the company’s number one priority. Paul explains that while product quality is important, it’s the company’s commitment to exceptional customer service that truly makes a difference. “We live and die by this,” Paul states. “Fortunately, our customers agree and compliment us on how we interact and deliver our goods.”

The brand’s experience and understanding of market needs also give it a unique advantage. Angel Extensions has been in the industry for over 60 years, and its longstanding presence ensures that the company is deeply in tune with customer expectations.

A Comprehensive Product Range

Angel Extensions is a one-stop-shop for salons, offering an extensive range of hair extension applications, including Weft Extensions, Nano Beads, Utip Extensions, Clip-In Extensions, and Ponytails. The company also stocks a vast selection of accessories, such as beads, threads, pliers, and replacement tapes, designed to make life easier for extension technicians.

While tape extensions were the foundation of the business, Angel Extensions has quickly diversified to meet every need of the modern salon. They continue to innovate with tools and accessories that enhance efficiency and quality.

Unmatched Colour Range and Quality

Angel Extensions is renowned for its extensive and consistent colour range. Maintaining consistency from batch to batch can be a challenge, but Angel Extensions

excels in this area, ensuring that customers can rely on the colour matching across various product types. One of the most popular trends currently is Root Shadow, where the root colour differs from the mid-lengths and ends for a natural, lived-in look. The company also ensures that stock availability is never an issue, investing significantly in warehouse stockholding to meet demand.

Education and Support: Empowering the Next Generation

At Angel Extensions, education is at the core of their ethos. The company runs Angel University, an on-site learning centre where they offer workshops on extension application and maintenance. Workshops are also available in-salon and remotely, giving salons the tools they need to master every type of extension technique. Angel Extensions is also passionate about supporting the future of the industry, actively sponsoring TAFE students and nurturing young talent.

The Future Focus: Innovation and Service

As Angel Extensions looks to the future, Paul emphasizes the importance of continued product development and customer service. One of the company’s most exciting developments is the Butterfly Weft Method, a new technique currently in the works. The positive reaction to the “coming soon” post on social media has been overwhelming, and the company is set to introduce the new method in the coming months.

As Angel Extensions looks to the future, Paul emphasizes the importance of continued product development and customer service. One of the company’s most exciting developments is the Butterfly Weft Method, a new technique currently in the works. The positive reaction to the “coming soon” post on social media has been overwhelming, and the company is set to introduce the new method in the coming months.

Alongside product innovation, branding remains a significant focus. Angel Extensions recently underwent a rebranding, which has elevated the brand’s presence in the market.

Angel Extensions remains a leader in the hair extension industry, thanks to its commitment to quality, customer service, and innovation. From its beginnings in cosmetics to becoming a trailblazer in hair extensions, Angel Extensions continues to evolve while staying true to its roots as a family business.

Contact Angel Extensions to discuss your needs.

Website: www.angelextensions.com.au

Email: sales@angelextensions.com.au

Phone:1800686955