BRAND GUIDLINES
COLOUR SWATCH GUIDE R: 0
#000000
R: 153
G: 0
G: 153
B: 0
B: 153
R: 255
#FFFFFF
R: 103
G: 255
G: 94
B: 255
B: 155
#999999
#625b93
%50 OP
this is the logo directories brand pallete. all colours are web safe allowing for the brands colour scheme to be consistent over all outputs of web to print. 50% opacity is to be applied to the purple
LOGO COLOUR
Logo must only be shown in all black on white and other coloured backgrounds, or all white when placed on a black background. never place a logo on a visually cluttered or patterned background
LOGO POSITIONING
The logo must always be displayed in its original landscape orientation, never to be distorted in width or hight. The proportions must always stay the same.
HEADING TYPEFACE
ABCDEFGHIJKLMN OPQOSTUVWXYZ abcdefghijklmnop qstuvwxyz 123456789 The typeface to be applied for headers and sub headers is TITILLIUM bold & semibold. Bold 40pt should only ever be applied to headers and semi bold 20pt to sub headers. this typeface is web safe which allows for consistent use with all outputs
BODY COPY TYPEFACE
ABCDEFGHIJKLMNO PQOSTUVWXYZ abcdefghijklmnop qstuvwxyz 123456789 The typeface to be applied for body copy is RAJDHANI regular. point size should be 15pt or 13pt depending on how much body copy is being applied. This typeface is web safe which allows for consistent use with all outputs. if bodycopy is centred on the page then the alignment should be justified otherwise it should be left aligned at all times.
WEBSITE MAP
HOME PAGE
LOGOS
ABOUT
LOGO OVERVIEW
Armani Jeans
Chanel
Gucci
Kenzo
Lacoste
Louis Vuitton
Moncler
Prada
RAF
Ralph Lauren
Versace
YSL
HOME PAGE
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Navigation buttons
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Logo/Gif
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Directory introduction
HOME PAGE MEASUREMENTS
ABOUT PAGE 187px
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HOME LOGOS ABOUT
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What We Do At The Directory Directories tend to be books or websites that group names, addresses and telephone numbers. Hear at The Logo Directory we take this concept and apply it to fashion logo’s. The Logo Directory is a collection of fashion logos a one stop shop for identifying logo design. We supply an overview of the logos design, who created it and when it was created. We are primarily here for peoples research needs in regards to logo design. Instead of having to trawl through the Internet or publications looking for information on fashion brands and their logo’s we have it all hear for you.
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What Is A Logos purpose a dictionary definition of a logo may go something like this “a symbol or other small design adopted by an organization to identify its products”. this is true but a good logo must be appropriate,distinctive, and timeless it creates a visual connection between the brand and the public. Designing for fashion is slightly different compared to other businesses in that the consumer buys in to the brand as a whole.
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People purchase clothes from fashion houses because of what surrounds that brand. For example the advertising or the press coverage all the way through to what celebrities wear it. designing a logo for a fashion brand is not only about representing itself in the marketplace but also about reflecting its prospective consumers taste and style.
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Logo
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Logo/Gif
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Directory introduction
ABOUT PAGE MEASUREMENTS
LOGO DIRECTORY PAGE
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Logo
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Logo/Gif
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Logo directory
LOGO DIRECTORY MEASUREMENTS
LOGO OVERVIEW PAGE
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Logo
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Logo/Gif
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Logo and Company Info
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Logo image
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LOGO OVERVIEW MEASUREMENTS