MODE Magazine_theGREENissue by Cody Saya

THE FIDM STUDENT

PUBLICATION

the

a student publication of

FASHION & LIFESTYLE

issue WRITTEN, DESIGNED, PHOTOGRAPHED, STYLED

COMPLETELY BY FIDM STUDENTS

This issue of FIDM MODE is dedicated to the creative spirit & fond memory of our fellow graphic designer,

EVAN LAMPROPOULOS 1985â&#x20AC;&#x201C;2011

issue

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no.

GREEN ISS

editor-in-chief managing editor

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NEAVE BOZORGI GRAPHIC DESIGN SONYA SHARIFIFARD

BEAUTY INDUSTRY, MERCHANDISING & MARKETING

faculty editor creative director fashion editor

JAN WESLEY CODY SAYA GRAPHIC DESIGN QUINN TOLOSA GRAPHIC DESIGN

SUPPORT student activities

TANYA BUZALSKY, AMY-LYNN THOMPSON, AMY CHEEK LULLETTE KAUFMAN, and REBEKAH RISBECK faculty advisor

RANDY DUNBAR public relations & promotions

VIRGINIA REYNA

VISUAL COMMUNICATIONS

SPECIAL THANKS blog/editorial advisor

MANI O’BRIEN fidm computer lab techs

ALBERT LIM and L. JENNINGS

COVER

model

hair & makeup

MERCHANDISE PRODUCT DEVELOPMENT photographer

FASHION DESIGN

ALEX FERGUSON

MARTIN MURILLO GRAPHIC DESIGN

–C

REDITS–

REBEKAH LEHNER JESSICA ZIMMERMAN MERCHANDISE MARKETING

art director

stylists

GRAPHIC DESIGN

CODY SAYA

CREDITS | THE WHO’S WHO OF MODE

QUINN TOLOSA

JORDAN SERVICE FASHION DESIGN

MAGGIE CHRISTENSEN VISUAL COMMUNICATIONS

MELISSA ALVAREZ FASHION DESIGN

MAKENZI KOYEN

MERCHANDISE MARKETING

the talent behind the magazine

issue

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no.

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writers ASHLEY ANZALONE

MAGGIE CHRISTENSEN

JOHANNA PADILLA PINEDA

DIANDRA BARNWELL

ASHLEE DENNIS

JORDAN SERVICE

ERIN BLASE

ANA GUEVARA

SONYA SHARIFIFARD

ROXI CAULTON

CASEY MURPHY

GRAHAM SMITH

ASHLEY ANZALONE

KRYSTAL CABO

SERENA NORRIS

NEAVE BOZORGI

ALEX MARTINO

CODY SAYA

FASHION DESIGN

BUSINESS MANAGEMENT BUSINESS MANAGEMENT

MERCHANDISE PRODUCT DEVELOPMENT

VISUAL COMMUNICATIONS

FASHION DESIGN

BUSINESS MANAGEMENT

FASHION DESIGN

BEAUTY INDUSTRY, MERCHANDISING & MARKETING

MERCHANDISE PRODUCT DEVELOPMENT

VISUAL COMMUNICATIONS

MERCHANDISE MARKETING

designers FASHION DESIGN

GRAPHIC DESIGN

APPAREL INDUSTRY MANAGEMENT

GRAPHIC DESIGN

photographers NEAVE BOZORGI

MARTIN MURILLO

DYLAN SERBIA

LUIS MALDONADO

CODY SAYA

QUINN TOLOSA

MELISSA ALVAREZ

ASHLEE DENNIS

JORDAN SERVICE

KARA ARNOLD

MAKENZI KOYEN

HELEN TON

MICHELLE ERNY

CARRIE LONDON

ADRIENNE TREWOLLA

MAGGIE CHRISTENSEN

VIRGINIA REYNA

JESSICA ZIMMERMAN

GRAPHIC DESIGN GRAPHIC DESIGN

GRAPHIC DESIGN

stylists FASHION DESIGN

MERCHANDISE PRODUCT DEVELOPMENT MERCHANDISE PRODUCT DEVELOPMENT VISUAL COMMUNICATIONS

BUSINESS MANAGEMENT

FASHION DESIGN

MERCHANDISE MARKETING

FASHION DESIGN

BEAUTY INDUSTRY, MERCHANDISING & MARKETING

VISUAL COMMUNICATIONS

MERCHANDISE MARKETING

models MALLORY BELTER

MAGGIE CHRISTENSEN

HAN KIM

ARIEL BRADLEY

KK CRESSMAN

REBEKAH LEHNER

KIRSTEN BROPHY

ALEX FERGUSON

JORDAN SERVICE

MERCHANDISE MARKETING FASHION DESIGN FASHION DESIGN

VISUAL COMMUNICATIONS

MERCHANDISE PRODUCT DEVELOPMENT MERCHANDISE PRODUCT DEVELOPMENT

MERCHANDISE MARKETING FASHION DESIGN FASHION DESIGN

LAUREN CHEEK

MERCHANDISE PRODUCT DEVELOPMENT

CONTRIBUTORS | THE STUDENT TALENT

THE FINAL WORD ON GREEN

SKETCH THE OSCARS

THE NATURAL BEAUTY WITHIN

THRIFT BUSTERS

A TEE FOR A TREE: AN INTERVIEW WITH BETH DOANE COUTURE RISING: NATALIA ROMANO OZ: A RECYCLED FAIRYTALE

LETTER FROM THE EDITOR ...I'M JUST SAYIN

where to find everything

table of contents

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4 HE GREEN ISS

TABLE OF CONTENTS | WHERE TO FIND EVERYTHING

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18 22 32 36 39 44

LETTER FROM THE

… and that is how this new issue of MODE was created. Cody and I stood on opposite sides of a roof, pointed our hands towards each other, and magically, lasers and other sorts of fancy beams came out of our palms and met in the middle. The resulting product of this magical incident was… The Green Issue I really like electricity. Most of us do. And we’re counting on it to power our future – our cars and trucks, our data storage, our device addiction. I also live about 40 minutes from a big nuclear plant. It derives up to 25 percent of the electricity of Southern California. In the wake of the earthquake and the tsunami that ravaged Japan, people inclined against nuclear power, including our state’s governor, have been calling for the complete closure of this nuclear facility, just as they have ever since it was built in the 1970s. But none of that matters. We have the technology to use natural resources to produce energy. Why are we not investing more money into research and development of new ways of producing energy without sucking Earth’s resources dry? Have you ever seen a hamster run on wheels? If we convert that wheel into a turbine, we could probably charge our iPads…or at least enough to turn them on! Or what if we somehow build our treadmills so they produce energy every time they are in use? You might laugh, but this could be a good idea. Okay fine, it’s a stretch. I will just stick to doing Graphic Design and being the Editor-In-Chief of FIDM MODE. Smiley face. What you are holding in your hands is the Green Issue. We have combined all of the knowledge we have on being earth-friendly, and with the help of some experts in the fashion industry, such as Beth Doane, founder of Rain Tees, compiled them into this issue. Again, for this issue, I had the honor of meeting and working with some of the amazing talent that attends FIDM. By the time you read this, I will have graduated and am probably making millions of dollars doing what I love…because that’s how things work in the real world, right?! In all seriousness, though, what I want you to take away from this is the importance of meeting fellow students and getting to work with them, especially when the end result is a magazine. You get a taste of the real world. Deadlines, working with others, taking charge,

coming up with creative solutions for a problem…all of these experiences will prepare you for what’s about to come. This is the last Letter from the Editor I will be writing for FIDM MODE, so I’m sure for that reason alone you have read this entire thing and posted a picture of it on your blog. I know I will! Thank you to the staff in Student Activities for being amazing. Thank you to the faculty on the second floor for supporting us. Thank you Cody Saya for making us look like we are characters in Street Fighter. Thank you to my car for not breaking down this entire quarter. It has been great meeting all of you, play nice, and remember to floss. And then recycle. FIDM MODE is in your hands now. Smiley face again.

Neave Bozorgi EDITOR-IN-CHIEF

THE CHIEF | LETTER FROM THE EDITOR

A FEW WORDS FROM THE

...yeah, laser beams. Well, through the magic of slow shutter speed photography, a bit of Photoshop wizardry, and the combination of ridiculously overactive imaginations with too much coffee (not iced) you get the origin myth of FIDM MODE as only Street Fighter could tell it. Hey, he's the Editor-in-chief, and when he says "laser beams!", I make laser beams. In truth, the issue you are holding in your hands now is the culmination of dozens of man hours, immeasurable amounts of creative ingenuity, and tremendous teamwork by students from a diverse range of majors and disciplines. It has been a pleasure, and honor, to work with such a talented group of individuals and to provide leadership to the creative side of the magazine. And so once again, and for the last time as Creative Director, I am very proud to present "the Green Issue" of FIDM MODE.

the responsible choices to give back as much as we take and to do a better job of taking care of the planet that provides us with so very muchâ&#x20AC;&#x201D;a place to call home. Thank you again to all of the truly inspiring students that helped to make this magazine a reality. Thank you to the amazing team in Student Activities, not only for their undying support, but also for their own tremendous efforts in shaping this project for the better. Thank you to the faculty and staff of FIDM for their support in making this magazine possible. And Thank you to Neave for bringing the same creative spirit and tenacity we shared together at NASA, to this awesome project. Good luck to the next generation of FIDM MODE. Take care of her. Reduce. Reuse. Recycle. Rock On!

Cody Saya

I am especially proud, as the concept of eco-responsibility (the "green" movement) is an issue that is very much a personal passion and pursuance of mine. In my own life I have sought to live as responsibly and eco-friendly as possible while continuing to expand my knowledge of the grand scope of the environmental issue as well as the new technologies and programs developed to help further the cause of bringing all of us closer to living in a more harmonious state with this cosmic winnebago we call earth, and sometimes refer to as our "Mother". We all have a part to play, and it is imperative that we all work together if the movement has a chance to make a true impact on a global scale. So whether you choose to recycle that water bottle after you finish lunch, or roll up your sleeves and play in the dirt with your local Neighborhood Tree Planting group, or even just take the time to read the label on that new "must-have" cotton maxi dress and make sure it's certified organic cotton, you are helping to make a difference. We, as a society and culture, find ourselves living in very exciting and dynamic times with the meteoric rise of technological advancements making the impossible, possible seemingly on a daily basis. Now it is time for us to decide what it is that we will do with such technology. It falls upon our generation to make the right choices,

CREATIVE DIRECTOR A FEW WORDS FROM THE CREATIVE DIRECTOR | THE CREATIVE

THE

ATTITUDE

... words to live by from one whose been there and done that

...I’M JUST SAYIN’. written by: Erin Blase illustration: Cody Saya

roommate humor from...

Nick Swardson (comedian) “My roommates said they'd get me rims for christmas. And a CB radio so I can talk to other car beds."

by:

Living alone provides you with certain freedoms. Feel like eating pizza in bed, topless while watching reruns of Californication until 4 a.m.? Go ahead! Don’t feel like doing your laundry or the dishes for two weeks? Not a problem! There is a certain sense of unexpected calm when you live alone; however, if you live in Los Angeles, this freedom comes with expensive rent. One of the best ways to avoid spending your entire paycheck on rent while meeting fellow students is to live in student housing; and whether you are new to having roommates or not, everyone can use the occasional reminder about proper roommate etiquette.

CLEANING UP AFTER YOURSELF Experience has taught me that you can’t change someone who uses a bottle of 409 in a week, nor can you force someone who is messy into becoming clean. Rather than provide you with ways to change someone’s behavior, I want to give you the biggest lesson: your mother doesn’t live with you anymore and you need to grow up. No one is going to clean up after you when you make a mess in the kitchen or don’t fold your laundry. It’s time to grow up and take responsibil-

• Avoid conflicts by having a meeting to set a few apartment rules. • Respect everyone’s space and privacy. If you want to borrow something, ASK. • Remember The Golden Rule: Treat your roommates with respect and courtesy. Bottom line.

ity. If you want to live in filth, save up and get your own apartment, otherwise, it’s time to exercise some good old-fashioned respect. No one wants to see your dirty piles of Forever 21 clothes in the bedroom. However, if you are a person who likes things immaculate, you cannot demand other people to live up to your extreme standards. The living room is communal, so everyone should take time to clean up after themselves. If you do a project, clean up the carpet when you are done. If you make a mess in the kitchen, scrub your pans. Take responsibility for your actions and don’t make people clean up after you, because that’s just rude, and it’s the quickest way to make people angry.

USING YOUR ROOMMATE’S STUFF Although I’m more of an “ask for forgiveness rather than permission” type girl, when it comes to other people’s possessions, you MUST ask before you use them. Whether it’s a dress or a piece of tape, the principle is the same. Even if this means your refrigerator has two of every condiment. Just because you live with roommates, does not give you free access to their closet, food, DVDs, or shampoo. Show that you were

DO THIS

NOT THAT

Erin Blase raised with manners by going the extra step and dry cleaning a borrowed dress or offering to replace something if you broke it. The more respect you show people and their possessions, the more likely they are to let you borrow them again.

SHARING IS CARING I’m genetically programmed not to share things. If you have no desire to share anything, make it known. You are not required to share your belongings with people, although this may not win you too many friends on the playground.

BECOMING BEST FRIENDS One of the biggest mistakes I made when I lived in student housing was trying to befriend all of my roommates. Despite our differences, I made an effort to include everyone, and it eventually backfired. The moral of my “play nice” experiment? Don’t expect to become best friends with the people you live with; at the very least, you must respect them and coexist peacefully. The chances of being placed with three of your future bridesmaids are slim to none, so don’t expect to become BFFEAE with them.

• Become the apartment police and enforce every rule. • Abuse your roommates’ permission to use some of his/her things. • Play your music while others are studying, or leave a mess in the living room after you finish a project. THE ATTITUDE | ...I’M JUST SAYIN’

SECTION

THE IN THIS SECTION

is it more than just a vague color?

THE COLOR GREEN

can green jobs fix our economy?

MADE IN THE U.S.,EH? can one person make all the difference?

AINTERVIEW TEE WITH FORBETHADOANE TREE

THE

INDUSTRY SECTION 1

... green is in, but is the industry truly responding to the trend

THE COLOR GREEN

written by: Ashley Anzalone

GREEN

is the current trend in environmental responsibility. It’s taken over labels and advertising alike, setting a strong standard for practically every industry. But what does being “green” actually entail? Is it an environmental movement or just a feel-good buy for the conscious shopper? If you’re an average Joe in the supermarket, or a soon-to-be member of the fashion industry, there are things to keep your eye out for if you’re truly looking to make an environmentally “green” purchase, as it is now a direct synonym to eco/earth-friendly.

175,113 metric tons Global organic cotton production according to the fourth annual Organic Exchange Farm and Fiber Report 2009.

The most important thing in buying “green” is to do research. There are plenty of companies that claim their product is eco-friendly simply to make customers feel good about spending a few extra bucks. Covering labels with tranquil, natural imagery is the easiest way for these companies to mislead people at first glance; green and yellow hues, flowers, plants, and planet earth can be deceiving. Being armed with knowledge about a company's environmental philosophy and practices before even entering the store is the best way for consumers to actually buy products that are earth-friendly.

ONCE A WORLD ONLY RESPONSIBLE FOR BEING THE COLOR OF GRASS, GREEN NOW HOLDS THE WEIGHT OF THE WORLD... LITERALLY. WRITTEN BY: ASHLEY ANZALONE

0.76

percentage of global cotton production that is certified organic

$4.3 billion global sales of organic cotton apparel and home textile products worldwide

How do you know which products are truly environmentally friendly and which are just an advertising ploy? According to MSN.com, “the more details on the label, the better.” For example, a label that states “recycled” isn’t as eco-friendly as one that states “100% post-consumer recycled content.” Vague claims say “natural” or “eco-friendly” without the details is saying practically nothing, as these terms are not regulated. One should also look for a certification seal from a reputable, independent third-party organization. Products represented by organizations such as Energy Star, Fair Trade Certified, FSC Certified, Green Seal, and USDA Organic help to ensure that the processes that go into making these products and their overall effect on the environment are eco-friendly. In the fashion industry, the use of eco-friendly fabrics and textiles is on the rise for many designers. Labels like Bodkin, Linda Loudermilk, and Alternative Apparel are being recognized as environmentally friendly, fashion forward alternatives to other brands. Stella McCartney is even getting on the “green” train with an all-organic line. In order for the fashion world to continue moving towards becoming a more environmentally friendly industry, it is important for its members to understand what fabrics are truly eco-friendly. For bamboo, according to Kristine Upesleja, FIDM Textile/Interior Materials Manager, using a natural fiber like bamboo is not enough to be considered eco-friendly. It is, in fact, sustainable; it is the world’s fastest growing plant and is 100% biodegradable. The downside? Although the plant doesn’t need any chemicals to grow, processing the fibers is an entirely different story. “Processing the bamboo fiber is still very toxic,” says Upesleja. She mentions the advancements of a Swiss Bamboo Manufacturer, Litrax, who uses no chemicals in its high tech, micro-bacteria process. These new technologies mean that bamboo will continue to grow as a leader in “green” fabric. What’s the best way to guarantee an organic product? Look for labels from the Organic Exchange (OE certified) or Organic Trade Organizations (OTO certified). These are non-for- profit organizations that regulate industry practice in fiber production. Go to www.organicexchange.org for more information. additional statistical information provided by the organic trade association: www.ota.com

THE INDUSTRY | THE COLOR GREEN

THE

INDUSTRY SECTION 2 ... green is in, but is the industry truly responding to the trend

MADE IN THE U.S.,EH? written by: Casey Murphy

any of us, students, will be searching for job opportunities in the fashion industry one day, some sooner rather than later. How wonderful it would be if there were 10,000 more positions available upon graduation than those already offered. It is well known that many products these days are manufactured overseas, be it apparel or not. Nonetheless, several clothing manufacturers strive to do just the opposite by overseeing all aspects of production here in America. "The quality of goods made overseas, and in China specifically, is not as high as the standards of the past. The attitude toward American production has changed," says Michael Kane, marketing director of the family-owned company Karen Kane. American-based clothing manufacturing aids the American economy by creating a larger margin of jobs and ecologically alleviates strain on the environment. Employment in Los Angeles' apparel manufacturing industry rose 6.5% from a year earlier to 52,100 in May 2011. "We looked at the cost of doing manufacturing here domestically, and the cost is not that different," Kane said. As part of the new ABC series, Made in America, by spending an extra $3.33 per year, Americans could create a surplus 10,000 jobs, report economists. In it’s recent segment, correspondents conducted an in-depth report of everything American-made. Their studies documented the difficulty a couple met when attempting to stock and decorate their home with strictly American-manufactured goods, concluding that buying American-made goods potentially spawns a higher demand for companies, promoting a stable economy. Though sparse, many clothing companies successfully produce domestic assortments. Based in Los Angeles’ downtown warehouse, American Apparel’s headquarters employs nearly 5,000 people, making it one of Los Angeles’ largest employers. All aspects of production are completed in America and, yes, even the cotton sourced for goods is grown on American cotton farms. American Apparel, while one of the largest operating companies, isn’t the only manufacturer of American clothing. Also headquartered in Southern California, luxury brand St. Johns has manufactured clothing lines with

THE INDUSTRY | MADE IN THE U.S.,EH?

American resources since 1962. Even L.L. Bean – though maybe not popular amongst our demographic – does in fact domestically manufacture. Round House Workwear, based in Oklahoma, has been manufacturing work-based garments in America for 108 years. Recently met with high demands for American-made goods, Round House has expanded to a second factory - and hasn’t had a lay-off in over 40 years! Talk about job security in a challenging industry. To see a detailed list of American manufacturers, visit ABCNews.com and click on World News: Made in America. So how does American manufacturing relieve stress on the environment? By eradicating greenhouse gas emissions and eliminating overseas deliveries by manufacturing domestically removed sweatshop pollutions, several American-based clothing retailers have made commitments to banish sweatshops, use natural power, produce organic goods, practice fair trade, and manufacture in long-term sustainable ways. American Apparel offers several organic styles and even the dyes used are organic and made in America. They are, of course, also sweat shop free and utilize solar power for their warehouse. L.L. Bean manages their resources in an ecologically sustainable manner while practicing fair trade and making charitable donations. Also, many companies are beginning to recycle and reuse any and all excess fabrics. Though challenges may arise, once a company achieves a firm standing it only takes one step at a time to ensure there’s still a tomorrow that may be even brighter.

Henry David Thoreau [walden, 1854] “it appears to be a law that you cannot have a deep sympathy with both man and nature.”

WRITTEN BY: CASEY MURPHY

environmental wisdom from...

U.S., Eh?

HOW AMERICAN-MANUFACTURED APPAREL PROMOTES AN ECO-FRIENDLY ENVIRONMENT & CREATES JOBS

THE

INDUSTRY SECTION 3 ... green is in, but is the industry truly responding to the trend

A TEE FOR A TREE

interview with: Beth Doane

Fashion Designer, Beth Doane, taking a picture with children from a village that has been given trees to replenish their endangered rainforests, thanks to her new eco-friendly fashion line, Rain Tees. 10

Tree

A Tee for a

AN INTERVIEW WITH DESIGNER BETH DOANE Here at FIDM, the Student Activities offer many workshops, events and guest speakers to enhance and broaden our knowledge about the fashion-related industries. In March, fashion eco-expert Beth Doane of Rain Tees, spoke with students about the eco-friendly industry and her driven passion towards sustainability. In an interview with MODE, the ambitious Ohio native discusses her inspirational journey:

SONYA: Tell our readers about your company, Rain Tees. BETH: I created a 100% organic fashion line called Rain Tees in 2008 by asking hundreds of people from all over the world to donate school supplies to children living in our world’s most critically endangered tropical rainforests. I hand-delivered the supplies across Central and South America and asked the children to illustrate what they saw happening in their world every day. With a design team in the United States, we then incorporated their artwork on every Rain Tee which also features their thoughts, countries, and names. For every Rain Tee sold, a child involved in the non-profit, Kids Saving the Rain Forest, receives a tree he/she can plant to replace one that has been destroyed in his/her homeland; and with the school supplies we deliver, the child is able to attend schools that before would deny entry if the families cannot afford basic books, paper, and writing utensils. Rain Tees launched at Mercedes-Benz Fashion Week and in it’s first year, planted more than 12,000 Continued on next page ➢ THE INDUSTRY | BETH DOANE: A TEE FOR A TREE

environmental wisdom from...

Chief Luther Standing Bear “The old lakota was wise. He know that man’s heart away from nature becomes hard; he knew that lack of respect for growing living things soon led to lack of respect for humans too.”

“[We] feel that we can educate consumers through fashion as well, which is an industry with the power to reach billions of people.”

trees and donated more than $20,000 in school supplies across 11 countries. S: Is there a basic philosophy of the company? B: We plant a tree for every tee we sell so that we can make change with every piece we create, and we feel that we can educate consumers through fashion as well, which is an industry with the power to reach billions of people. S: Who or what inspired you to pursue an eco-friendly line? B: At 22, I started Andira because I had lived overseas after college and did an extensive amount of traveling. While traveling, I fell in love with how diverse and artistic international fashion and design was. I wanted to bring that excitement and diversity to the U.S., but had no idea just how far my initial ideas would take me. I designed my import and distribution company and called it Andira. I was running Andira for about two years when I started to see the toxicity of mass production and began asking questions about who was making this handbag or that line of dresses,

where they lived, how much they were paid and what kinds of fabrics were used and how they were made – questions this industry seems to rather avoid. So despite the glitz of events, branding a new campaign, and traveling back to Europe to scout for new lines, I was not happy with my work or what I was finding, so I decided to do something about all of it. S: Did your transition from college life to the real world come forth how you expected or was it different than you had imagined? B: After completing a degree in Communication and Theatre with a minor in Writing, I moved to Europe to teach English in cities like London, Paris, and Madrid. I never studied fashion and fell into it through my love of art. My transition was a bit unconventional because I didn't want a 9-5, but I took a leap of faith and created a job I did want. S: What do you find most appealing about the industry? B: The creativity, the passion, the art of it all. S: Where do you see the industry heading?

B: The price of materials is going up. The global economy is changing dramatically and consumers are becoming more aware. Companies are still growing but are working very differently to do so. Designers are more limited and “designing for good” is becoming a more popular model, which is inspiring. S: How would you say the green movement has stimulated our economy? B: It's inspired thousands of retailers to see they can actually increase profits by doing good for the people and the planet. When you do things eco-consciously, it costs less in the long run-its just that many retailers feel they can’t afford to wait to see those results. S: From your perspective, what are the problems you see working in this field? B: The issue is definitely cost. It’s still more expensive in many ways to become sustainable because of quantity and supply and demand, etc. That I see as a major issue. S: Would you say there are any drawbacks within the eco

{

Left, children drawing what they see happening in the world around them. The artwork is incorporated into Beth Doane’s shirt designs. For every t-shirt sold, a tree is given to an endangered rainforest.

THE INDUSTRY | BETH DOANE: A TEE FOR A TREE

industry, and if so, what prevents corporations from following the green movement? B: Again, finances seem like a major block, but this industry sector is growing so much that fabric options, colors, and production are expanding every day. It’s about knowing where to look! S: What particular skills or talents are most essential to be effective in the corporate world? B: Tenacity. So many really successful people are simply the ones who made a choice not to give up when everything seemed impossible. S: Can we tie the green trend to any past trends or fads, or is it just a contemporary trend? B: I don't like the word "trend" used to describe making fashion more sustainable, and I don't even use that word. I think we need to start looking at "eco fashion" as common sense, the right thing to do, and we are even proving that it’s a cost effective approach long term.

Beth Doane, the creater of the fashion line Andira and Rain Tees. 14

B: You have to listen to your heart, stay on top of where the industry is going, and self-educate far more than in other aspects of the apparel industry. Consult with brands and designers that have successfully launched lines that are sustainable and make sure you are branding the products correctly for your target market. Also, one of the hardest things for me when I started my new company and completely changed the direction of the company I already owned was I found myself listening to all the people telling me I would never make it. They told me the economy was failing, I did not have enough money, I didn't have enough experience, and consumers didn't care how or where their clothes were made. I think the best lesson from that was even though I was hearing all that negativity, I still chose to listen to my own heart instead. Another major challenge was choosing to turn down one of the biggest retailers in the world because they would not buy my

collection in the 100% handpicked organic I use. Again- it's slightly more expensive, but I use this cotton because it saves thousands of tons of toxins from going into the earth and coming in contact with our skin. They wanted the product to be as inexpensive as possible so their profit margin was higher; but in the end it really paid off far greater than that sale would have. You have the power in this industry to change billions of peoples’ lives.

As told to Sonya Sharififard For more informa tion about B e t h a n d R a i n Te e s , v i s i t w w w. r a i n t e e s .c o m . ☼

THE INDUSTRY | BETH DOANE: A TEE FOR A TREE

Above, a shirt from Beth’s fashion line, Rain Tees

environmental wisdom from...

S: What would you recommend for students who want to establish eco-friendly merchandise, or an apparel line?

Albert Einstein “We shall require a substantially new manner of thinking if mankind is to survive.”

“They told me the economy was failing, I did not have enough money, I didn’t have enough experience and consumers didn’t care.”

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accessories by: KARA ARNOLD 19

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ARNOLD

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groun r back

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ltiv hy you me cu ially w t n e s s is at e ver Ot M: Is th IDM o F ? f e is s o t o over O primarily ch It is because s. I es. Nancy NR: “Ye f its resourc there. s r e ho o h e c s tea rtist w becau nd the ing sketch a ered a y r a r f z the lib just of n ama an is a draw. FIDM lm e g Rie ow to t me h ers..” FIDM? taugh an oth h t e o since r o o t m p t u n n? a lo ou bee ly working o 11 t have y n t 20 e a r ll r h a u ou c M: W my F t are y working on a n h w w ly my o And urrent M I started c h is a m ic a FID o, wh NR: “I n r a e t f m A o is sold aR tion. Natali e that collec n d li e r ll a a and ny c to-we e world little h compa rary readyt d n a po arou pt me contem y boutiques has ke t ear, a lt y h t ia a c s, so ions t e c r in spe e o t ll s o ries. ur c tment uce fo ferent delive d depar o r p to try to ur dif in pho busy. I ones with fo ipate ic t r .” s a t p n ain ve nd two m ows a arity e radesh ows, and ch t unk r o Iw u enco y sh o a y w e n v u ha ,r have tacles shoots d how of obs n s a e y p r t y us at t ion ind ardships? M: Wh e fash h t t eh s in o le righ er th v tered o d e obstac deshows, il t a s v e e g r ra big you p t the t ly the Also a hat they are efinite . D n “ : io R s N t ces h lines n this re tick wit ak out as a s now is o t t e n r a b w e o r vail buyers so it’s hard t ne way to p ner o f, t o u a desig s aware designer; b a lf e yours ing thing emerg reinventing If one . s g in p h ee wt e and is to k out ne mething els g in g o rin st try s and b ork, ju t noticed.” w ’t n s doe u’ll ge ers? ally yo design d for e it r eventu o v or your fa , and Tom F d o are M: Wh tino for sure favorites an n o le w a t NR: “V are my sign.” Those as far as de i. c c u G p to look u who I

THE FASHION | COUTURE RISING: NATALIA ROMANO

et el, stre ? es you people, trav ir p s in at ay M: Wh ld have to s s.” u fabric o w in I locks? NR: “ certa o ative b ls e a r c d n e a m co omy style, u over in this econ o y s lp ’t at he cially gs don M: Wh ifficult, espe nd thin but to a d r d a is ; gh NR: “It hem to d and workin want t ar you’re ld w n u r e o o f h w look you w y o t o, a e w v e ha el. Als sell th t, you e tunn ims a h h t t f e o m r d overco ht at the en abrics and t . f g li t t dress n e e e h r p t r e f a if c d see d f e o r ake a bunch tter.” buy a and m u eel be o f y e e m it s c x e ore? e k t a tha gm ou ad y in p o p d o s d sh n tren Fabric t fashio n e r r u just at c rend. I M: Wh t t n n’t a go p n. I do e? he car e for wome Loath t e k g li clo s, on’t ts ar ut with e o pan o NR: “I d g e r a m c lik ca hink really hanel don’t t hen C . But I s u W ette . o u s e o g id of silh like clo they were h t r o s ht g. mian I thoug d, airy, bohe and forgivin rte g x la comfo laxin the re y feel ery re e v h t ’s it e s like u se becau likes it beca e time. I also e e m n a n th Everyo exy at the s mour o la g s d an nd able a trends ywood ll o H M old to FID rpet.” u give o shion y a f red ca ld wou in the e d ic e v e d c suc at a M: Wh hat want to t t s t n gled a stude I strug oking h c ? u y r m w t lo indust ber ho ad, bu emem omework lo r I IDM is “ F : R t N eh id a h d t I h t it a w n and rk th FIDM tentio mewo t o a h y e a h t One yp back, . Reall chers. w a o e t n r o u d attern h yo what I lly a p ds wit a n u t ie c r f a e is it. It’s becom ernmakers rough h t k lp.” ■ t ic t t pa ust s ally he J e r . l of my M il w r at FID run, it teache t in the long bu brutal,

NNIS HLEE DE INTER RGI VE BOZO A E N & R Y SAYA Y: COD H SPENCE P A R H G A K E PHOTO B , RE IS TOLOSA E DENN E N L N H I S U A Q N& KEUP: AIR/MA MERMA M STYLE/H I Z A JESSIC Y: AS VIEW B

SE CT ION 2

a recycled fairytale photographed by

Luis Maldonado, Martin Murillo, Dylan Serbia & Quinn Tolosa

costumes designed by

Melissa Alvarez, Maggie Christensen, Rebekah Lehner, Jordan Service & Helen Ton

styled by Makenzi Koyen & Carrie London hair & make-up by

Jessica Zimmerman, Rebekah Lehner & Michelle Erny 22

Doroî?şy's Dress

The dress is made of layered newspaper & supported by a petticoat created from plastic bottles.

photographer: Quinn Tolosa

DoroyGale

Glenda, the Good Witch of the North “No, but I am their friend, although I live in the land of

the North. When they saw the Witch of the East was dead the Munchkins sent a swift messenger to me, and I came at once. I am the Witch of the North.”

the fashion

From Left to Right:

Dorothy’s dress is made of woven strips crafted from plastic bags. Glenda is wearing a crown made of mirror shards, her dress is a painters tarp filled with tissue paper and embellished with duct tape roses and plastic bottle pieces.

photographer: Dylan Serbia

SE CT ION 2

the "Come along," said the Scarecrow heartily, and Dorothy added that she would be pleased to have his company. So the Tin Woodman shouldered his axe and they all passed through the forest until they came to the road that was paved with yellow brick.

the fashion

The Scarecrow (left page) is wearing a Burlap Sack dress adorned with magazine clipping fringe and a vest made from the pages of a previously-owned dictionary. The Tin Man wears a hat made of Aluminum Foil, a vest crafted from diet soda Cans, a tee of Duct Tape and shorts made from Trash Bags.

photographer: Luis Maldonado

the The little girl, seeing she had lost one of her pretty shoes, grew angry, and said to the Witch, "Give me back my shoe!" "I will not," retorted the Witch, "for it is now my shoe, and not yours." "You are a wicked creature!" cried Dorothy. "You have no right to take my shoe from me." "I shall keep it, just the same," said the Witch, laughing at her, "and someday I shall get the other one from you, too." This made Dorothy so very angry that she picked up the bucket of water that stood near and dashed it over the Witch, wetting her from head to foot. Instantly the wicked woman gave a loud cry of fear, and then, as Dorothy looked at her in wonder, the Witch began to shrink and fall away.

the fashion

The Wicked Witch of the West wears a gown made of black plastic garbage bags.

photographer: Luis Maldonado

the Emerald City Even with eyes protected by the green spectacles,

Dorothy and her friends were at first dazzled by the brilliancy of the wonderful City. The streets were lined with beautiful houses all built of green marble and studded everywhere with sparkling emeralds. They walked over a pavement of the same green marble, and where the blocks were joined together were rows of emeralds, set closely, and glittering in the brightness of the sun. The window panes were of green glass; even the sky above the City had a green tint, and the rays of the sun were green.

photographer: Martin Murillo

All excerpts from the original novel The Wonderful Wizard of Oz by L. Frank Baum taken from the eBook version and is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.net.

SE CT ION 3

Busters By Jordan Blake Service & Maggie Christensen

THE FASHION | THRIFT BUSTERS

Most “fashionistas” look down on shopping resale, claiming thrift stores are “dirty,” “cluttered,” carry “cheap” brands and “unfashionable” clothing. But have they ever considered the benefits consignment shops offer budget-conscious students and the community at large? Open Your Mind to Resale Do you ever feel your wardrobe is missing something, but you don’t have the cash to pay retail prices? Well, resale is the perfect alternative. What you may not realize is that you can find numerous designer retail brands for up to 90% less than what you’ll pay in stores! Instead of thinking of thrift stores as cluttered and overrun, think about the fact that you have a wide variety of brands in one location. All it takes is going in with an open mind and an eye for creativity. Take a look at our experience shopping resale. We both needed pieces to fill the holes in our wardrobe. A professional look (shown right) and an upbeat casual look (shown left). For under $30 each, we both found the exact types of pieces we were looking for.

Think Green Inspired to “go green”? Thrifting is one of the many ways you can start in making a difference. Recycling clothes prevents unnecessary waste, and benefits the community through non-profit organizations. Organizations such as Goodwill and Salvation Army help a variety of charities to better the lives of less-fortunate people. While you’re able to lend a hand, you are also expanding your own creativity. Look how we restyled simple tees to create new looks. One t-shirt was even made of recycled cotton. We were able to find brand new, never been worn, lace tights at one of the stores.

tips when thrifting:

»»

Search through various sections. You can find interesting pieces that exceed what you were originally looking for.

»»

Become a member of the store. Members receive special discounts and bonus deals on certain items.

»»

Hate the smell of vintage clothing? An easy way to eliminate the odor is by adding a damp paper towel to the clothes in the dryer for one cycle.

»»

An incentive to donating to thrift stores is receiving tax deductions from non-profit organizations or making a quick buck for selling gently used clothes.

THE FASHION | THRIFT BUSTERS

“When thrift shopping, don’t focus on what it is, but what it could be.” 35

photography: Quinn Tolosa written by: Johanna Padilla Pineda

THE

BEAUTY

SECTION 1

...delivering beauty the way mother nature intended

BEAUTY WITHIN

written by: Johanna Padilla Pineda photography: Quinn Tolosa

In order to achieve that ideal type of skin depends on the different products we use. When distinguishing the chemistry and beauty of healthy skin, organic and natural ingredients comes first to mind, as they typically work best with all skin types. Knowing what products to use and what nourishment our bodies need can help make the process of sustaining a seasonal glow simpler.

ORGANIC PRODUCTS If you’re really serious about joining the Go-Green forces, here are several companies who advocate the green movement: •O rigins Organics Origins Organics is a popular high-end skincare product that caters to customers who are seeking completely pure, natural skincare products. The products range from face wash, lip balm, and deodorant, to make-up and are both Certified USDA Organic and composed of 73-94% organic ingredients. • Nature’s Paradise is known for being the only skincare manufacturer to exclusively produce Certified USDA Organic products that are 95-100% organic and chemical-free. • Terressentials only produces certified USDA Organic and 100% organic products. Their skincare line consists of organic hair, face, and body products.

FOODS For complete sustenance, try some of these natural foods to help improve your skin and health: • Salmon contains essential fatty acids that help keep cell membranes healthy. • Blueberries are considered to have one of the highest levels of antioxidant found in any food source. Antioxidants help to minimize free radicals that can damage skin cells. • Carrots contain antioxidants and vitamin A, which are essential for developing and maintaining healthy skin. • Water helps keep your skin cells hydrated, moves toxins out of your body, and brings in nutrients. continued on next page »

THE BEAUTY | THE NATURAL BEAUTY WITHIN

THE

BEAUTY

SECTION 1

natural beauty advice from...

Christy Turlington â&#x20AC;&#x153;When you are balanced and when you listen and attend to the needs of your body, mind, and spirit, your natural beauty comes out."

...delivering beauty the way mother nature intended

Although beauty is sometimes portrayed as artificial, utilizing tons of make-up and specialized tools, natural beauty is something that truly comes from within and can best be enhanced by taking care of your body from the inside and out. Following a daily skincare routine is a must to having your visage at its best.

EXFOLIATION:

MOISTURIZING:

This treatment is to promote smooth and healthier looking skin. One will need:

The last regiment to your skincare routine is moisturizing. You will only need two ingredients in creating this product: 100% extra virgin olive oil and either pure coconut or vitamin E oil. People often tend to shy away from oil, claiming that it makes skin more oily and greasy; however, the many oils used in cosmetics actually help your skin keep a ph balance.

1 tablespoon olive oil 1 tablespoon organic honey 1 1/2 tablespoons of 100% organic sugar Mix all the ingredients together to create a paste-like cream. Once you have completed this step, you can use the mask immediately. Wet your face with warm water and gently apply the paste to your face. Then, with a smooth and gentle circular motion, massage the entire face and neck area. Avoid the area around the eyes. Leave on for 5 minutes before rinsing with warm water.

Apply the oil to your face and leave it on for 2 to 5 minutes. Remove any extra oil with a dry towel or cotton ball. This will leave your skin feeling smoother and healthier than ever before.

THE BEAUTY | NATURAL BEAUTY

THE

STUDENTS SECTION 1 ...the talented designers of the future

SKETCH THE OSCARS

featuring: Alejandro Ortega, Ashly Jernigan, and Arief Sihono

THE SKETCH THE OSCARS PROJECT WAS AN OPPORTUNITY FOR ALL STUDENTS OF ALL MAJORS TO SKETCH DESIGNS BASED ON THE COSTUMES IN THE FIDM MUSEUM EXHIBIT FOR THE OSCAR NOMINEES FOR BEST COSTUME DESIGN. ONCE SKETCHES WERE SUBMITTED, THEY WERE VOTED ON BY SIX OF THE FIDM FACULTY. THE TOP CUMULATIVE SCORE WAS USED FOR AN ACTUAL PHOTO SHOOT TO BE PRINTED IN THE MODE.

"...my design represents a strong woman who strives to make a statement on the red carpet in a breathtaking gown."

THE

STUDENTS SECTION 1 ...the talented designers of the future

SKETCH THE OSCARS

featuring: Alejandro Ortega, Ashly Jernigan, and Arief Sihono

Alejandro

Ortega AWARDED FIRST PLACE Virginia: The inspiration for your winning design from the Sketch the Oscars® competition was influenced by the costumes of two major movies shown at the FIDM Museum & Galleries exhibition: Clash of the Titans and The Wolfman. My eye was drawn into the creations of Lindy Hemming and Milena Canonero. Could you tell us more about your designs?

A: This is a hard question! I love strong women with presence and personality. If I had to choose one, it would be Penelope Cruz. I had the opportunity to meet and speak with her in person at Prince’s Oscar® After Party in 2008, and her beauty and presence were absolutely enigmatic. After that night, I knew that someday I would be able to design a dress for her.

Alejandro: The inspiration for the wonderful drapery detail begins from the right shoulder and embellishes the silhouette all the way around in my design, resembling the intricate details of the Lindy Hemming creation. Actress Polly Walker played Cassiopeia in Clash of the Titans and wore a beautiful gold-draped gown. I was inspired by the intricate design of her garment and the strength of her character in the movie. Based on Hemming’s research on the history of details and color palette during ancient Greek life, the indigo blue was chosen for my design. As for the inspiration from The Wolfman, I took the detail of one the Colleen Atwood creations for the movie. In order to complement my design, I wanted to add a dramatic look by resembling the sleeve of a gown worn by Emily Blunt as Gwen Conliffe. The dramatic volume of the leg-of-mutton sleeve was perfect to add character to my design. To finalize my design, I decided to add a dramatic long train to make it appropriate for the red carpet. Mixing two inspirations and current trends, my design represents a strong woman who strives to make a statement on the red carpet in a breathtaking gown.

V: You have had so many of your designs featured at FIDM. Which design means the most to you?

A: I remember being on my cutting table checking e-mails and logging-in to my student portal, and finally decided to open a FIDM envelope that was sitting there for the past two days. I was so busy that I forgot about it. As soon as I read the letter, I started jumping with my partner, Luis Ortiz, all over my apartment. Tears of joy ran over my face and of course I called my sister and my mother in Mexico. Everyone knew a few minutes afterwards!

interview continued on next page

THE STUDENTS | SKETCH THE OSCARS

the Oscars

V: When you first heard you were accepted into FIDM’s third-year Fashion Design program, how did you feel and what were you doing at the time?

Sketch

V: If you could choose a celebrity to design an Oscar® gown for, who would it be?

A: All of them are very special, but I feel that the Red Dress introduced me to Naya Rivera’s stylist, Beau Barela, in the Hollywood world. After having a photoshoot with my fellow classmate, Luis Maldonado, I posted the photos of the red dress on Facebook. From that posting, I was immediately contacted to make a short version of the dress for Naya Rivera to be worn at one of the Golden Globes® after parties this year. Unfortunately, she was not able to change looks that night, but it was an honor to take on that specific project.

» 41

V: I heard you will be featured in FIDM’s DEBUT 2012. Have you started on that collection? If so, what is your inspiration? A: A ctually, I have started, and I was very happy to have three months off from FIDM before going into the third year. I have done plenty of research, have practiced pattern techniques and have visited museums for the past eight weeks. Finally, I am flying back to Mexico to further study more about tailoring with one of the most successful tailors in Mexico, Julio Pacheco, to increase my knowledge. Unfortunately, I cannot reveal my inspirationyou’ll have to be there next year if you want to find out. You don’t want to miss it! V: What do you hope to get most out of returning to FIDM for the third year program? A: Knowledge, knowledge, knowledge! I have heard great things about Mr. Catana and Mr. Vazquez, and I cannot wait to be next to them, learning more about this fascinating industry. After having the opportunity to work closely with Mary Stephens last year at Style Week Orange County, my desire to learn more was opened. I wanted to continue educating myself by representing such a prestigious institute of fashion in the U.S., FIDM. V: What will you miss most about being at FIDM? A: The energy of everyone who is running around, the faces of the new students, my teachers, the wonderful people at the library, and of course, the online library services and forecasting sites. I feel like Stylesight and WWD connect me to the world of fashion. V: How has FIDM prepared you for the real world? A: By finding me the right internship with Kevan Hall. I don’t have the words to thank the professionals from the Career Center. I have learned about the industry in so many ways. For example, I have made great connections with pattern graders, dyeing companies, fabric providers, and all kinds of outsourcing needed to create your own company. Kevan Hall is a FIDM grad. He and his team are very supportive with their interns. They want you to learn what the real world of fashion is. You have to have an internship before graduating, and FIDM prepares you for that, no questions about it!

Sketch

the Oscars

V: How do you incorporate eco-friendly aspects into your creations? A: I like the ideology of using chemical free fabrics in my designs. More and more, textile companies have included organic fabrics in the market, allowing us to try a new world of "green fashion". Unfortunately, organic fabrics like bamboo, soy, hemp, organic cotton and tencel are not available in every market. However, I think is our responsibility as creators of new trends to encourage our customers to try new textiles and educate them on the differences between fabrics with a higher carbon, energy and pollution impact versus chemical free alternative textiles.

Alejandro» Ortega continued from previous page

V: Where do you see yourself in the next 5 to 10 years? A: Like my mother, who is an amazing business woman and designer, I would love to share my knowledge with others, especially in my hometown, Morelia, Mexico. I will work hard to achieve my dreams as a designer. At some point, I would love to teach, but until then, I cannot wait to design clothes for people around the world. I would like to work for an important designhouse here in the U.S or in Europe as a Creative Director and finally create my own “empire.” This is just the beginning of Alejandro Ortega, and it will not be the last time to be a part of MODE magazine.

THE STUDENTS | SKETCH THE OSCARS

Ashly jernigan AWARDED SECOND PLACE

Virginia: What is your major and graduation date? Ashly: Fashion Design, December 2011 V: What was your inspiration for your winning design and why? A: Two of the dresses were from Clash of the Titans. I chose them because I loved the drape of the fabrics. V: If you could choose a celebrity to design an Oscar gown for, who would it be? A: Cate Blanchett. She always looks stunning, and I think her sense of style is flawless. I fell madly in love with her Givenchy dress this year. V: When you are constructing your garments in what ways can you make them more "eco-friendly?" A: Recently I've been thinking a lot more about natural fibers over synthetic ones. I'm not going to claim that I know a whole lot about sustainable fabrics, but I do know that the further we get from nature, the more energy and resources we are expending. I myself could and should do a lot more research into the textiles I'm using and try to use natural fiber based fabrics as often as possible.

Arief sihono

AWARDED THIRD PLACE

Virginia: What is your major and graduation date? Arief: Fashion Design, June 2011

V: How do you see the green movement impacting fashion? A: I see more designers using eco-friendly fabrics and recyclable materials. I've also noticed that the green movement is influencing current fashion trends, returning fashion to a more earthy and natural feel. The movement also motivates consumers to commit to buying items that make our planet greener, which benefits everyone in the long run.

Sketch

V: If you could choose a celebrity to design an Oscar gown for, who would it be? A: Blake Lively. I want to design something elegant and fun, just like her personality.

the Oscars

V: What was your inspiration for your winning design? A: The Burlesque Swarovski crystal-encrusted lingerie was my inspiration for my illustration. I chose this costume because I felt a sensual glamour feel to it. It gives me a vision of something sexy and glamorous, yet not over the top.

THE END | THE FINAL WORD IN GREEN